A data profile of the people who buy, follow and care about Florence and the Machine in Germany — modelled from more than twelve digital signal sources. Florence and the Machine has an estimated audience of 400,800 people in Germany.
The average Florence and the Machine fan in Germany is 28.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Marina and the Diamonds, Lake, Stars, with strongest over-indexing on Marina and the Diamonds (173.48× the country average).
Demographically, the Florence and the Machine audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Florence and the Machine fan in Germany is more female, around 28.8 years old, with strong Sustainability tendencies and a notable affinity for Marina and the Diamonds.
The key figures that characterise the Florence and the Machine profile in Germany.
66.7% are female, 33.3% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 28.8 |
| Estimated audience size | 400,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Florence and the Machine audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 17.4% |
| Germany | 9.0% |
Where the Florence and the Machine audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.68× | |
| 02 | Hamburg | ~10K | 1.36× | |
| 03 | Sachsen | ~20K | 1.28× | |
| 04 | Brandenburg | ~10K | 1.11× | |
| 05 | Bayern | ~60K | 1.01× | |
| 06 | Thüringen | ~9K | 1.01× | |
| 07 | Bremen | ~3K | 1.00× | |
| 08 | Nordrhein-Westfalen | ~70K | 0.95× | |
| 09 | Sachsen-Anhalt | ~9K | 0.93× | |
| 10 | Hessen | ~20K | 0.90× | |
| 11 | Niedersachsen | ~30K | 0.89× | |
| 12 | Schleswig-Holstein | ~10K | 0.86× | |
| 13 | Mecklenburg-Vorpommern | ~6K | 0.86× | |
| 14 | Saarland | ~3K | 0.78× | |
| 15 | Baden-Württemberg | ~40K | 0.77× | |
| 16 | Rheinland-Pfalz | ~10K | 0.71× |
The strongest cross-interests of the Florence and the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marina and the Diamonds | Music & Radio | 173.48× | ||
| 02 | Paolo Nutini | Music & Radio | 70.84× | ||
| 03 | Lake | Music & Radio | 65.10× | ||
| 04 | Sam Fender | Music & Radio | 55.16× | ||
| 05 | Beirut (band) | Music & Radio | 45.02× | ||
| 06 | Afghanistan national football team | Sports | 39.37× | ||
| 07 | Therapy? | Music & Radio | 37.10× | ||
| 08 | Kovacs | Music & Radio | 32.99× | ||
| 09 | Stars | Music & Radio | 30.60× | ||
| 10 | Persian pop music | Music & Radio | 26.25× | ||
| 11 | Iran University of Science and Technology | Business & Career | 20.59× | ||
| 12 | Sentimental ballad | Music & Radio | 20.00× | ||
| 13 | Death in Paradise (TV series) | Movies & TV | 20.00× | ||
| 14 | Parquetry | Home & Garden | 20.00× | ||
| 15 | RVG | Music & Radio | 20.00× | ||
| 16 | Kabul | Travel & Leisure | 20.00× | ||
| 17 | Bill Cosby | Music & Radio | 19.93× | ||
| 18 | Passenger | Music & Radio | 18.65× | ||
| 19 | U.K. | Music & Radio | 16.88× | ||
| 20 | Caravan | Music & Radio | 13.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.02× | |
| Design Affinity | PREMIUM | 1.97× | |
| Urban Lifestyle | OPEN | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.84× |
Florence and the Machine has an estimated audience of 400,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.7% of Florence and the Machine fans are female, 33.3% are male, with an average age of 28.8 years.
Florence and the Machine fans show strongest brand affinity for Marina and the Diamonds (173.48×), Lake (65.1×), and Stars (30.6×) over the country average.
Florence and the Machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Florence and the Machine itself, the audience over-indexes on Lake (65.1×), Stars (30.6×), Beirut (band) (45.02×), and Sentimental ballad (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Florence and the Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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