Florence and the Machine Audience in Germany

Florence and the Machine logo

Florence and the Machine has an estimated audience of 249,347 people in Germany. 66.7% are female, 33.3% are male, average age 28.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Marina and the Diamonds, Stars, Beirut (band), Lake, Sentimental ballad.

The average Florence and the Machine fan in Germany is 28.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Marina and the Diamonds, Stars, Beirut (band), with strongest over-indexing on Marina and the Diamonds (173.48× the country average). Demographically, the Florence and the Machine audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Florence and the Machine fans

Demographic split for Florence and the Machine audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age28.8
Estimated audience size249,347

Audience persona

The typical Florence and the Machine fan in Germany is more female, around 28.8 years old, with strong Sustainability tendencies and a notable affinity for Marina and the Diamonds.

Top regions in Germany

Top regions ranked by reach for Florence and the Machine in Germany
RegionReachAffinity
Nordrhein-Westfalen71,5220.9×
Bayern57,2030.98×
Baden-Württemberg39,0260.79×
Niedersachsen30,9990.88×
Hessen28,0071.02×
Berlin26,2501.62×
Sachsen24,2971.37×
Schleswig-Holstein12,2080.94×
Brandenburg11,7421.05×
Hamburg11,6511.43×
Thüringen9,5301.03×
Rheinland-Pfalz9,1940.51×
Sachsen-Anhalt8,5450.91×
Mecklenburg-Vorpommern6,0920.88×
Saarland3,2950.74×
Bremen2,8610.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Florence and the Machine audience
BrandAffinityCategory
Marina and the Diamonds173.48×Music & Radio
Stars30.6×Music & Radio
Beirut (band)45.02×Music & Radio
Lake65.1×Music & Radio
Sentimental ballad20×Music & Radio
Death in Paradise (TV series)20×Movies & TV
Bill Cosby19.93×Music & Radio
Parquetry20×Home & Garden
Persian pop music26.25×Music & Radio
Afghanistan national football team39.37×Sports
The Neighbourhood34.91×Music & Radio
Sam Fender55.16×Music & Radio
Passenger18.65×Music & Radio
Iran University of Science and Technology20.59×Business & Career
Paolo Nutini70.84×Music & Radio
U.K.16.88×Music & Radio
Kabul20×Travel & Leisure
Celebrity Fashion40.69×Fashion & Accessoires
FARSI125.55×Movies & TV
Caravan13.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Florence and the Machine audience
TraitClusterScore
SustainabilityBALANCE2.07
Early Adopter MentalityPOWER1.67
Urban LifestyleOPEN1.59
CreativityOPEN1.41
TraditionCONSERVATISM1.37
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Florence and the Machine
CountryShare
United States31.8%
United Kingdom19.6%
Germany6.6%

See Florence and the Machine audiences in other countries

More Band audiences in Germany

Frequently asked questions

How many fans does Florence and the Machine have in Germany?

Florence and the Machine has an estimated audience of 249,347 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Florence and the Machine fans?

66.7% of Florence and the Machine fans are female, 33.3% are male, with an average age of 28.8 years.

Which brands do Florence and the Machine fans like most?

Florence and the Machine fans show strongest brand affinity for Marina and the Diamonds (173.48×), Stars (30.6×), and Beirut (band) (45.02×) over the country average.

Where do Florence and the Machine fans live in Germany?

Florence and the Machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,522), Bayern (reach 57,203), and Baden-Württemberg (reach 39,026). These three regions account for the largest share of the active audience.

What other brands do Florence and the Machine fans also like?

Beyond Florence and the Machine itself, the audience over-indexes on Stars (30.6×), Beirut (band) (45.02×), Lake (65.1×), and Sentimental ballad (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Florence and the Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.