Rascasse Audience Intelligence

RVG Audience in Germany

A data profile of the people who buy, follow and care about RVG in Germany — modelled from more than twelve digital signal sources. RVG has an estimated audience of 817,726 people in Germany.

#61among Singer-songwriter in Germany#1198among Person in Germany#798in Music & Radio

The average RVG fan in Germany is 45.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PurpleDiscoMachine, RÜFÜS, Yemeksepeti, with strongest over-indexing on PurpleDiscoMachine (139.55× the country average).

Demographically, the RVG audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical RVG fan in Germany is more male, around 45.8 years old, with strong Tradition tendencies and a notable affinity for PurpleDiscoMachine.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RVG profile in Germany.

Audience size
818K
in Germany
Gender
40.8%♀
59.2% male
Age
45.8
average years
Country rank
#7745
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RVG fans

40.8% are female, 59.2% are male, average age 45.8.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for RVG audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age45.8
Estimated audience size817,726
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the RVG audience in Germany
Age bracketShare%
16-192%
20-2910%
30-3928%
40-4936%
50+24%
Fig. 04

Worldwide distribution

86.1%

of the worldwide RVG audience comes from Germany.

Worldwide audience distribution share by country for RVG
CountryShare
Germany86.1%
India3.6%
United States2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RVG audience in Germany is strongest.

Fig. 05

Top regions by affinity

RVG fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.31×
02Berlin~50K1.28×
03Hamburg~20K1.20×
04Nordrhein-Westfalen~200K1.17×
05Bremen~8K1.12×
06Hessen~60K1.01×
07Sachsen~40K1.01×
08Mecklenburg-Vorpommern~20K0.96×
09Saarland~9K0.93×
10Bayern~100K0.92×
11Niedersachsen~70K0.91×
12Baden-Württemberg~100K0.88×
13Rheinland-Pfalz~40K0.87×
14Schleswig-Holstein~20K0.84×
15Brandenburg~20K0.84×
16Sachsen-Anhalt~20K0.81×
Fig. 06

Affinity by region

Affinity by region — RVG, Germany
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RVG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RVG audience
#·InterestCategoryAffinity×
01PnauMusic & Radio511.41×
02YemeksepetiShopping144.54×
03PurpleDiscoMachineMusic & Radio139.55×
04RÜFÜSMusic & Radio135.18×
05Hayley WilliamsMusic & Radio22.10×
06Neil ArmstrongPolitics & Society20.00×
07MGMTMusic & Radio20.00×
08Florence and the MachineMusic & Radio20.00×
09Joe BonamassaMusic & Radio20.00×
10Twenty One PilotsMusic & Radio20.00×
11Arctic MonkeysMusic & Radio20.00×
12The KillersMusic & Radio20.00×
13Meghan TrainorMusic & Radio17.21×
14Tame ImpalaMusic & Radio15.80×
15RadioheadMusic & Radio15.58×
16Heath LedgerMovies & TV10.47×
17Canada GooseFashion & Accessoires10.44×
18David BowieMusic & Radio10.23×
19American folk musicMusic & Radio8.01×
20FC St. PauliSports4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RVG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RVG audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.62×
Urban LifestyleOPEN1.41×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RVG audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
IndulgenceJOY0.85×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RVG have in Germany?

RVG has an estimated audience of 817,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of RVG fans?

40.8% of RVG fans are female, 59.2% are male, with an average age of 45.8 years.

03

Which brands do RVG fans like most?

RVG fans show strongest brand affinity for PurpleDiscoMachine (139.55×), RÜFÜS (135.18×), and Yemeksepeti (144.54×) over the country average.

04

Where do RVG fans live in Germany?

RVG fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do RVG fans also like?

Beyond RVG itself, the audience over-indexes on RÜFÜS (135.18×), Yemeksepeti (144.54×), Pnau (511.41×), and Neil Armstrong (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See RVG audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for RVG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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