David Bowie Audience in Germany
David Bowie has an estimated audience of 2,382,270 people in Germany. 52.0% are female, 48.0% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tiffany, Jack White, Laura Branigan, Kate Bush, Manosphere.
The average David Bowie fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tiffany, Jack White, Laura Branigan, with strongest over-indexing on Tiffany (25.19× the country average). Demographically, the David Bowie audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of David Bowie fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.0 |
| Estimated audience size | 2,382,270 |
Audience persona
The typical David Bowie fan in Germany is balanced, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Tiffany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 538,427 | 1.03× |
| Bayern | 360,417 | 0.94× |
| Baden-Württemberg | 291,511 | 0.9× |
| Niedersachsen | 237,587 | 1.03× |
| Hessen | 174,510 | 0.96× |
| Berlin | 159,546 | 1.5× |
| Sachsen | 123,689 | 1.06× |
| Rheinland-Pfalz | 112,426 | 0.94× |
| Schleswig-Holstein | 89,469 | 1.05× |
| Brandenburg | 74,545 | 1.01× |
| Thüringen | 57,359 | 0.94× |
| Hamburg | 56,652 | 1.05× |
| Sachsen-Anhalt | 55,707 | 0.9× |
| Mecklenburg-Vorpommern | 38,920 | 0.86× |
| Saarland | 25,347 | 0.87× |
| Bremen | 19,677 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tiffany | 25.19× | Music & Radio |
| Jack White | 16.74× | Movies & TV |
| Laura Branigan | 33.66× | Music & Radio |
| Kate Bush | 23.08× | Music & Radio |
| Manosphere | 44.25× | Politics & Society |
| Belinda Carlisle | 38.93× | Fashion & Accessoires |
| KISS | 13.25× | Music & Radio |
| Bonnie Tyler | 15.02× | Music & Radio |
| Belvedere | 17.84× | Music & Radio |
| LGBT adoption | 52.11× | Politics & Society |
| Iggy Pop | 19.9× | Music & Radio |
| Bruce Springsteen | 10.07× | Music & Radio |
| Spider Murphy Gang | 25.05× | Music & Radio |
| Spoons | 42.29× | Music & Radio |
| Mick Jagger | 15.76× | Music & Radio |
| Cyndi Lauper | 17.15× | Music & Radio |
| The Box | 38.28× | Music & Radio |
| Tears for Fears | 25.11× | Music & Radio |
| Fleetwood Mac | 16.36× | Music & Radio |
| Discogs | 10.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.78 |
| Sustainability | BALANCE | 1.45 |
| Community Orientation | OPEN | 1.42 |
| Urban Lifestyle | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.27 |
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 11.4% |
| Germany | 9.9% |
See David Bowie audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does David Bowie have in Germany?
David Bowie has an estimated audience of 2,382,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of David Bowie fans?
52.0% of David Bowie fans are female, 48.0% are male, with an average age of 41.0 years.
Which brands do David Bowie fans like most?
David Bowie fans show strongest brand affinity for Tiffany (25.19×), Jack White (16.74×), and Laura Branigan (33.66×) over the country average.
Where do David Bowie fans live in Germany?
David Bowie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 538,427), Bayern (reach 360,417), and Baden-Württemberg (reach 291,511). These three regions account for the largest share of the active audience.
What other brands do David Bowie fans also like?
Beyond David Bowie itself, the audience over-indexes on Jack White (16.74×), Laura Branigan (33.66×), Kate Bush (23.08×), and Manosphere (44.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for David Bowie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.