Rascasse Audience Intelligence

David Bowie Audience in Germany

A data profile of the people who buy, follow and care about David Bowie in Germany — modelled from more than twelve digital signal sources. David Bowie has an estimated audience of 2,438,428 people in Germany.

#17among Pop in Germany#176among Person in Germany#202in Music & Radio

The average David Bowie fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tiffany, Pussy Riot, Bonnie Tyler, with strongest over-indexing on Tiffany (25.19× the country average).

Demographically, the David Bowie audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical David Bowie fan in Germany is balanced, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tiffany.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Bowie profile in Germany.

Audience size
2.4M
in Germany
Gender
52.0%♀
48.0% male
Age
41.0
average years
Country rank
#2721
Person in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Bowie fans

52.0% are female, 48.0% are male, average age 41.0.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for David Bowie audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age41.0
Estimated audience size2,438,428
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the David Bowie audience in Germany
Age bracketShare%
16-1922%
20-2912%
30-3916%
40-4926%
50+24%
Fig. 04

Worldwide distribution

10.0%

of the worldwide David Bowie audience comes from Germany.

Worldwide audience distribution share by country for David Bowie
CountryShare
United States22.5%
United Kingdom11.6%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Bowie audience in Germany is strongest.

Fig. 05

Top regions by affinity

David Bowie fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.36×
02Schleswig-Holstein~90K1.07×
03Sachsen~100K1.05×
04Niedersachsen~200K1.03×
05Hamburg~60K1.03×
06Thüringen~60K1.01×
07Nordrhein-Westfalen~500K1.00×
08Brandenburg~70K1.00×
09Bremen~20K1.00×
10Sachsen-Anhalt~60K0.97×
11Rheinland-Pfalz~100K0.95×
12Mecklenburg-Vorpommern~40K0.94×
13Hessen~200K0.92×
14Bayern~300K0.91×
15Saarland~30K0.91×
16Baden-Württemberg~300K0.87×
Fig. 06

Affinity by region

Affinity by region — David Bowie, Germany
0.87×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Bowie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Bowie audience
#·InterestCategoryAffinity×
01LGBT adoptionPolitics & Society52.11×
02Pussy RiotMusic & Radio51.75×
03ManospherePolitics & Society44.25×
04SpoonsMusic & Radio42.29×
05Belinda CarlisleFashion & Accessoires38.93×
06The BoxMusic & Radio38.28×
07Laura BraniganMusic & Radio33.66×
08TiffanyMusic & Radio25.19×
09Spider Murphy GangMusic & Radio25.05×
10MerQuryMusic & Radio24.38×
11Kate BushMusic & Radio23.08×
12Iggy PopMusic & Radio19.90×
13BelvedereMusic & Radio17.84×
14Cyndi LauperMusic & Radio17.15×
15Jack WhiteMovies & TV16.74×
16Fleetwood MacMusic & Radio16.36×
17Mick JaggerMusic & Radio15.76×
18Bonnie TylerMusic & Radio15.02×
19KISSMusic & Radio13.25×
20Bruce SpringsteenMusic & Radio10.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Bowie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Bowie audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.53×
MindfulnessBALANCE1.37×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Bowie audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Social Media UsageJOY0.72×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Bowie have in Germany?

David Bowie has an estimated audience of 2,438,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of David Bowie fans?

52.0% of David Bowie fans are female, 48.0% are male, with an average age of 41.0 years.

03

Which brands do David Bowie fans like most?

David Bowie fans show strongest brand affinity for Tiffany (25.19×), Pussy Riot (51.75×), and Bonnie Tyler (15.02×) over the country average.

04

Where do David Bowie fans live in Germany?

David Bowie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do David Bowie fans also like?

Beyond David Bowie itself, the audience over-indexes on Pussy Riot (51.75×), Bonnie Tyler (15.02×), Laura Branigan (33.66×), and Jack White (16.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See David Bowie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for David Bowie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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