David Bowie Audience in United States

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David Bowie has an estimated audience of 5,522,857 people in United States. 52.7% are female, 47.3% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Davy Jones (musician), Indie music scene, Rob Reiner, Jack White, Kate Bush.

The average David Bowie fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Davy Jones (musician), Indie music scene, Rob Reiner, with strongest over-indexing on Davy Jones (musician) (30.61× the country average). Demographically, the David Bowie audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of David Bowie fans

Demographic split for David Bowie audience in United States
MetricValue
Female52.7%
Male47.3%
Average age38.6
Estimated audience size5,522,857

Audience persona

The typical David Bowie fan in United States is balanced, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Davy Jones (musician).

Top regions in United States

Top regions ranked by reach for David Bowie in United States
RegionReachAffinity
California633,1541.04×
Texas457,8760.96×
Florida350,2020.94×
New York296,3670.96×
Pennsylvania197,3411.06×
Illinois185,0941.01×
Ohio184,2071.08×
Georgia160,4710.94×
North Carolina159,9730.96×
Michigan158,6051.1×
Arizona143,1241.27×
Washington133,7021.21×
New Jersey131,0420.93×
Virginia124,0870.92×
Tennessee116,7981.05×
Indiana106,5771.06×
Massachusetts105,8230.97×
Missouri96,3201.08×
Colorado94,5821.09×
Wisconsin86,0631.04×
Alabama82,5231.07×
Maryland82,3490.87×
Oregon80,2321.27×
Minnesota77,7500.98×
South Carolina75,8630.91×
Kentucky73,8131.07×
Oklahoma67,3771.1×
Louisiana63,6410.89×
Utah63,0521.27×
Connecticut54,1850.98×
Nevada53,1931×
Arkansas48,1061.06×
Iowa42,8480.94×
Kansas42,0020.97×
Mississippi36,1000.79×
New Mexico30,1881.09×
Idaho30,1301.09×
Nebraska25,2060.91×
West Virginia25,0750.97×
New Hampshire22,0581.01×
Maine21,4911.09×
Hawaii17,6780.74×
Rhode Island16,0260.91×
Montana15,5551.02×
Washington, District of Columbia14,0630.85×
Alaska14,0291.19×
Delaware11,9720.79×
South Dakota10,2800.81×
Vermont9,8191.01×
North Dakota9,2700.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Bowie audience
BrandAffinityCategory
Davy Jones (musician)30.61×Music & Radio
Indie music scene25.79×Music & Radio
Rob Reiner3.71×Movies & TV
Jack White12.21×Movies & TV
Kate Bush17.12×Music & Radio
Animal Liberation Orchestra3.61×Music & Radio
HighSchool7.66×Music & Radio
Electric guitar3.27×Music & Radio
Beetlejuice3×Movies & TV
Southern rock3.54×Music & Radio
Godzilla3.02×Movies & TV
Bob Dylan6.22×Music & Radio
Diesel5.05×Music & Radio
GG Allin20.21×Music & Radio
Athlete4.61×Music & Radio
The Mummies10.33×Music & Radio
Friends1.76×Movies & TV
U.K.9.04×Music & Radio
Persian cat4.42×Pets & Animals
Ace Frehley6.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Bowie audience
TraitClusterScore
Luxury OrientationPREMIUM2.24
LGBTQ+ IdentityOPEN1.68
Risk AppetiteTHRILL1.61
TraditionCONSERVATISM1.58
Community OrientationOPEN1.39
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for David Bowie
CountryShare
United States22.9%
United Kingdom11.4%
Germany9.9%

See David Bowie audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does David Bowie have in United States?

David Bowie has an estimated audience of 5,522,857 people in United States, concentrated in California and Texas.

What is the gender split and age of David Bowie fans?

52.7% of David Bowie fans are female, 47.3% are male, with an average age of 38.6 years.

Which brands do David Bowie fans like most?

David Bowie fans show strongest brand affinity for Davy Jones (musician) (30.61×), Indie music scene (25.79×), and Rob Reiner (3.71×) over the country average.

Where do David Bowie fans live in United States?

David Bowie fans in United States are most concentrated in California (reach 633,154), Texas (reach 457,876), and Florida (reach 350,202). These three regions account for the largest share of the active audience.

What other brands do David Bowie fans also like?

Beyond David Bowie itself, the audience over-indexes on Indie music scene (25.79×), Rob Reiner (3.71×), Jack White (12.21×), and Kate Bush (17.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Bowie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.