Rascasse Audience Intelligence

David Bowie Audience in United States

A data profile of the people who buy, follow and care about David Bowie in United States — modelled from more than twelve digital signal sources. David Bowie has an estimated audience of 5,478,695 people in United States.

#27among Pop in United States#602among Person in United States#521in Music & Radio

The average David Bowie fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Davy Jones (musician), Indie music scene, HighSchool, with strongest over-indexing on Davy Jones (musician) (30.61× the country average).

Demographically, the David Bowie audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Bowie fan in United States is balanced, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Davy Jones (musician).

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Bowie profile in United States.

Audience size
5.5M
in United States
Gender
52.7%♀
47.3% male
Age
38.6
average years
Country rank
#6160
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Bowie fans

52.7% are female, 47.3% are male, average age 38.6.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for David Bowie audience in United States
MetricValue
Female52.7%
Male47.3%
Average age38.6
Estimated audience size5,478,695
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the David Bowie audience in United States
Age bracketShare%
16-1927%
20-2915%
30-3915%
40-4921%
50+22%
Fig. 04

Worldwide distribution

22.5%

of the worldwide David Bowie audience comes from United States.

Worldwide audience distribution share by country for David Bowie
CountryShare
United States22.5%
United Kingdom11.6%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Bowie audience in United States is strongest.

Fig. 05

Top regions by affinity

David Bowie fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.28×
02Oregon~80K1.25×
03Alaska~10K1.21×
04Arizona~100K1.20×
05Washington~100K1.16×
06Maine~20K1.13×
07Idaho~30K1.12×
08New Mexico~30K1.11×
09Oklahoma~70K1.09×
10Michigan~200K1.07×
11Arkansas~50K1.07×
12Vermont~10K1.07×
13Ohio~200K1.06×
14Kentucky~70K1.06×
15New Hampshire~20K1.06×
16Missouri~90K1.05×
17Colorado~90K1.05×
18Montana~20K1.05×
19Pennsylvania~200K1.04×
20Tennessee~100K1.04×
21Indiana~100K1.04×
22Alabama~80K1.03×
23Wisconsin~90K1.02×
24West Virginia~30K1.02×
25California~600K1.00×
26Connecticut~50K0.98×
27Nevada~50K0.98×
28Illinois~200K0.97×
29Massachusetts~100K0.97×
30Minnesota~80K0.96×
31Kansas~40K0.96×
32Iowa~40K0.95×
33Rhode Island~20K0.95×
34New York~300K0.93×
35North Carolina~200K0.93×
36Texas~400K0.92×
37New Jersey~100K0.92×
38Virginia~100K0.92×
39Nebraska~30K0.92×
40Florida~300K0.91×
41Georgia~200K0.91×
42South Carolina~70K0.90×
43Louisiana~60K0.89×
44North Dakota~10K0.89×
45Maryland~80K0.88×
46South Dakota~10K0.87×
47Washington, District of Columbia~10K0.85×
48Delaware~10K0.85×
49Mississippi~40K0.83×
50Hawaii~20K0.77×
Fig. 06

Affinity by region

Affinity by region — David Bowie, United States
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Bowie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Bowie audience
#·InterestCategoryAffinity×
01Davy Jones (musician)Music & Radio30.61×
02Indie music sceneMusic & Radio25.79×
03GG AllinMusic & Radio20.21×
04Kate BushMusic & Radio17.12×
05King CrimsonMusic & Radio12.50×
06Jack WhiteMovies & TV12.21×
07Adam AntMovies & TV10.53×
08The MummiesMusic & Radio10.33×
09U.K.Music & Radio9.04×
10HighSchoolMusic & Radio7.66×
11Joe Jackson (musician)Music & Radio7.49×
12AthleteMusic & Radio4.61×
13Rob ReinerMovies & TV3.71×
14Animal Liberation OrchestraMusic & Radio3.61×
15Southern rockMusic & Radio3.54×
16Avatar (Swedish band)Music & Radio3.28×
17Electric guitarMusic & Radio3.27×
18Dick Van DykeMovies & TV3.10×
19GodzillaMovies & TV3.02×
20BeetlejuiceMovies & TV3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Bowie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Bowie audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.02×
MindfulnessBALANCE1.64×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Bowie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Price SensitivityPREMIUM0.83×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Bowie have in United States?

David Bowie has an estimated audience of 5,478,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of David Bowie fans?

52.7% of David Bowie fans are female, 47.3% are male, with an average age of 38.6 years.

03

Which brands do David Bowie fans like most?

David Bowie fans show strongest brand affinity for Davy Jones (musician) (30.61×), Indie music scene (25.79×), and HighSchool (7.66×) over the country average.

04

Where do David Bowie fans live in United States?

David Bowie fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do David Bowie fans also like?

Beyond David Bowie itself, the audience over-indexes on Indie music scene (25.79×), HighSchool (7.66×), Jack White (12.21×), and Rob Reiner (3.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for David Bowie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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