Rascasse Audience Intelligence

The Smiths Audience in United States

A data profile of the people who buy, follow and care about The Smiths in United States — modelled from more than twelve digital signal sources. The Smiths has an estimated audience of 3,735,704 people in United States.

#30among Rock in United States#1125among Person in United States#816in Music & Radio

The average The Smiths fan in United States is 38.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Therapy?, The Fall (band), Swans (band), with strongest over-indexing on Therapy? (22.62× the country average).

Demographically, the The Smiths audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Smiths fan in United States is balanced, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Therapy?.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Smiths profile in United States.

Audience size
3.7M
in United States
Gender
48.2%♀
51.8% male
Age
38.5
average years
Country rank
#8521
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Smiths fans

48.2% are female, 51.8% are male, average age 38.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for The Smiths audience in United States
MetricValue
Female48.2%
Male51.8%
Average age38.5
Estimated audience size3,735,704
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the The Smiths audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3918%
40-4926%
50+16%
Fig. 04

Worldwide distribution

50.2%

of the worldwide The Smiths audience comes from United States.

Worldwide audience distribution share by country for The Smiths
CountryShare
United States50.2%
United Kingdom8.6%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Smiths audience in United States is strongest.

Fig. 05

Top regions by affinity

The Smiths fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K15.15×
02New York~2M8.76×
03Illinois~300K2.38×
04New Jersey~200K1.79×
05Massachusetts~100K1.31×
06Connecticut~50K1.27×
07Maryland~70K1.10×
08Virginia~100K1.06×
09California~300K0.73×
10Rhode Island~8K0.67×
11Pennsylvania~80K0.64×
12Vermont~4K0.63×
13Oregon~30K0.59×
14New Hampshire~9K0.59×
15Maine~8K0.57×
16Delaware~6K0.57×
17Arizona~40K0.56×
18Nevada~20K0.56×
19Texas~200K0.55×
20Washington~40K0.54×
21Alaska~4K0.54×
22New Mexico~10K0.51×
23Colorado~30K0.50×
24Utah~20K0.50×
25West Virginia~9K0.50×
26North Dakota~4K0.50×
27North Carolina~60K0.49×
28Indiana~30K0.49×
29Oklahoma~20K0.49×
30Idaho~9K0.49×
31Hawaii~8K0.49×
32Montana~5K0.49×
33South Dakota~4K0.49×
34Florida~100K0.48×
35Kentucky~20K0.48×
36Georgia~50K0.47×
37Ohio~50K0.47×
38Michigan~50K0.47×
39Arkansas~10K0.47×
40Tennessee~40K0.46×
41Kansas~10K0.46×
42Nebraska~9K0.46×
43Missouri~30K0.44×
44Wisconsin~30K0.44×
45Minnesota~20K0.44×
46Louisiana~20K0.43×
47Iowa~10K0.43×
48South Carolina~20K0.42×
49Alabama~20K0.42×
50Mississippi~10K0.40×
Fig. 06

Affinity by region

Affinity by region — The Smiths, United States
0.40×1.00×15.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Smiths audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Smiths audience
#·InterestCategoryAffinity×
01A-haMusic & Radio55.22×
02zoomusBusiness & Career51.34×
03Culture ClubMusic & Radio49.16×
04The Fall (band)Music & Radio40.82×
05Swans (band)Music & Radio37.91×
06Nick DrakeMusic & Radio37.35×
07Violent FemmesMusic & Radio32.52×
08MorrisseyMusic & Radio30.01×
09Third Eye BlindMusic & Radio23.83×
10Therapy?Music & Radio22.62×
11Alanis MorissetteMusic & Radio21.93×
12Eddie VedderMusic & Radio21.81×
13Wham!Music & Radio21.57×
14Talking HeadsMusic & Radio20.28×
15Adam AntMovies & TV20.13×
16Charlie's AngelsMovies & TV14.76×
17Stripes (film)Movies & TV12.27×
18stevie nicksMusic & Radio10.99×
19HighSchoolMusic & Radio9.76×
20Pet Shop BoysMusic & Radio9.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Smiths audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Smiths audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.12×
Design AffinityPREMIUM1.11×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Smiths audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Need for SecurityCONSERVATISM0.69×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Smiths have in United States?

The Smiths has an estimated audience of 3,735,704 people in United States, concentrated in New York and California.

02

What is the gender split and age of The Smiths fans?

48.2% of The Smiths fans are female, 51.8% are male, with an average age of 38.5 years.

03

Which brands do The Smiths fans like most?

The Smiths fans show strongest brand affinity for Therapy? (22.62×), The Fall (band) (40.82×), and Swans (band) (37.91×) over the country average.

04

Where do The Smiths fans live in United States?

The Smiths fans in United States are most concentrated in New York (reach ~2M), California (reach ~300K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Smiths fans also like?

Beyond The Smiths itself, the audience over-indexes on The Fall (band) (40.82×), Swans (band) (37.91×), Stripes (film) (12.27×), and Eddie Vedder (21.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See The Smiths audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Smiths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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