The Smiths Audience in United States

The Smiths logo

The Smiths has an estimated audience of 3,775,590 people in United States. 48.2% are female, 51.8% are male, average age 38.5. Top regions: New York, California, Illinois. Top brand affinities: The Fall (band), Swans (band), Therapy?, zoomus, Stripes (film).

The average The Smiths fan in United States is 38.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Illinois. Top brand affinities include The Fall (band), Swans (band), Therapy?, with strongest over-indexing on The Fall (band) (40.82× the country average). Demographically, the The Smiths audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of The Smiths fans

Demographic split for The Smiths audience in United States
MetricValue
Female48.2%
Male51.8%
Average age38.5
Estimated audience size3,775,590

Audience persona

The typical The Smiths fan in United States is balanced, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for The Fall (band).

Top regions in United States

Top regions ranked by reach for The Smiths in United States
RegionReachAffinity
New York1,380,6956.54×
California387,2790.93×
Illinois255,0482.03×
Texas229,1810.71×
New Jersey161,2261.68×
Florida156,3650.61×
Washington, District of Columbia130,17111.47×
Virginia106,9721.16×
Pennsylvania100,3010.79×
Massachusetts96,8671.3×
Maryland76,5861.18×
North Carolina69,1250.61×
Georgia67,4860.58×
Ohio66,6790.57×
Michigan57,7580.59×
Connecticut56,4641.49×
Arizona54,2940.7×
Washington51,4430.68×
Tennessee42,0490.56×
Indiana41,3780.6×
Colorado36,5370.61×
Oregon31,7750.73×
Missouri31,2430.51×
Wisconsin28,9400.51×
Minnesota27,5800.51×
South Carolina27,3520.48×
Kentucky25,8920.55×
Alabama25,3670.48×
Nevada25,0200.69×
Louisiana24,0630.49×
Oklahoma23,4330.56×
Utah19,7060.58×
Arkansas15,5470.5×
Kansas15,0040.5×
Iowa14,4880.47×
Mississippi12,0150.39×
New Mexico10,4180.55×
Idaho9,6270.51×
New Hampshire9,2150.62×
Nebraska8,9830.47×
West Virginia8,6530.49×
Rhode Island8,5760.71×
Hawaii8,4820.52×
Maine8,1680.6×
Delaware6,0760.58×
Montana4,5340.43×
Vermont4,1780.63×
Alaska3,5100.43×
South Dakota3,2370.37×
North Dakota2,5810.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Smiths audience
BrandAffinityCategory
The Fall (band)40.82×Music & Radio
Swans (band)37.91×Music & Radio
Therapy?22.62×Music & Radio
zoomus51.34×Business & Career
Stripes (film)12.27×Movies & TV
Alanis Morissette21.93×Music & Radio
Eddie Vedder21.81×Music & Radio
Morrissey30.01×Music & Radio
A-ha55.22×Music & Radio
Culture Club49.16×Music & Radio
HighSchool9.76×Music & Radio
stevie nicks10.99×Music & Radio
Nick Drake37.35×Music & Radio
Wham!21.57×Music & Radio
Violent Femmes32.52×Music & Radio
Third Eye Blind23.83×Music & Radio
Pet Shop Boys9.73×Music & Radio
Talking Heads20.28×Music & Radio
Chris Cornell11×Music & Radio
Albert Heijn31.23×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Smiths audience
TraitClusterScore
SustainabilityBALANCE1.91
Design AffinityPREMIUM1.78
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.57
Urban LifestyleOPEN1.56
MindfulnessBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for The Smiths
CountryShare
United States50.6%
United Kingdom8.7%
Brazil5.7%

See The Smiths audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does The Smiths have in United States?

The Smiths has an estimated audience of 3,775,590 people in United States, concentrated in New York and California.

What is the gender split and age of The Smiths fans?

48.2% of The Smiths fans are female, 51.8% are male, with an average age of 38.5 years.

Which brands do The Smiths fans like most?

The Smiths fans show strongest brand affinity for The Fall (band) (40.82×), Swans (band) (37.91×), and Therapy? (22.62×) over the country average.

Where do The Smiths fans live in United States?

The Smiths fans in United States are most concentrated in New York (reach 1,380,695), California (reach 387,279), and Illinois (reach 255,048). These three regions account for the largest share of the active audience.

What other brands do The Smiths fans also like?

Beyond The Smiths itself, the audience over-indexes on Swans (band) (37.91×), Therapy? (22.62×), zoomus (51.34×), and Stripes (film) (12.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Smiths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.