A-ha Audience in United States

A-ha has an estimated audience of 339,931 people in United States. 56.8% are female, 43.2% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Tomboy (2011 film), Pet Shop Boys, Rototom Sunsplash, Game engine, Dead or Alive (band).
The average A-ha fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tomboy (2011 film), Pet Shop Boys, Rototom Sunsplash, with strongest over-indexing on Tomboy (2011 film) (234.83× the country average). Demographically, the A-ha audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of A-ha fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.8 |
| Estimated audience size | 339,931 |
Audience persona
The typical A-ha fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Tomboy (2011 film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 41,886 | 1.12× |
| Texas | 29,404 | 1.01× |
| Florida | 23,046 | 1× |
| New York | 20,856 | 1.1× |
| Pennsylvania | 12,382 | 1.08× |
| Illinois | 11,945 | 1.05× |
| North Carolina | 10,414 | 1.02× |
| Ohio | 10,372 | 0.99× |
| Georgia | 10,330 | 0.99× |
| New Jersey | 9,362 | 1.08× |
| Virginia | 9,058 | 1.09× |
| Michigan | 8,741 | 0.98× |
| Washington | 8,449 | 1.24× |
| Massachusetts | 8,295 | 1.24× |
| Arizona | 6,708 | 0.97× |
| Tennessee | 6,506 | 0.95× |
| Indiana | 6,113 | 0.98× |
| Maryland | 5,834 | 1× |
| Colorado | 5,723 | 1.07× |
| Minnesota | 5,633 | 1.16× |
| Missouri | 5,558 | 1.01× |
| Wisconsin | 5,288 | 1.03× |
| South Carolina | 4,823 | 0.94× |
| Oregon | 4,467 | 1.15× |
| Kentucky | 4,335 | 1.02× |
| Alabama | 3,956 | 0.83× |
| Connecticut | 3,868 | 1.13× |
| Louisiana | 3,716 | 0.85× |
| Utah | 3,487 | 1.15× |
| Nevada | 3,397 | 1.03× |
| Oklahoma | 3,347 | 0.89× |
| Mississippi | 2,980 | 1.06× |
| Iowa | 2,657 | 0.95× |
| Kansas | 2,633 | 0.98× |
| Arkansas | 2,357 | 0.84× |
| Idaho | 1,649 | 0.97× |
| New Mexico | 1,614 | 0.95× |
| Nebraska | 1,586 | 0.93× |
| Hawaii | 1,535 | 1.05× |
| New Hampshire | 1,508 | 1.13× |
| West Virginia | 1,290 | 0.82× |
| Maine | 1,276 | 1.05× |
| Washington, District of Columbia | 1,096 | 1.07× |
| Rhode Island | 1,003 | 0.93× |
| Montana | 966 | 1.02× |
| Delaware | 780 | 0.83× |
| South Dakota | 683 | 0.87× |
| Alaska | 644 | 0.89× |
| North Dakota | 552 | 0.79× |
| Vermont | 552 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tomboy (2011 film) | 234.83× | Movies & TV |
| Pet Shop Boys | 37.21× | Music & Radio |
| Rototom Sunsplash | 374.67× | Music & Radio |
| Game engine | 60.44× | Games |
| Dead or Alive (band) | 94.06× | Music & Radio |
| Nits | 64.26× | Music & Radio |
| Tears for Fears | 46.82× | Music & Radio |
| The Box | 47.22× | Music & Radio |
| Erasure | 72.16× | Music & Radio |
| Jah Cure | 158.34× | Music & Radio |
| The Great Escape Festival | 206.72× | Music & Radio |
| Thompson Twins | 70.75× | Music & Radio |
| The Smiths | 21.03× | Music & Radio |
| Simple Minds | 64.26× | Music & Radio |
| Wham! | 36.4× | Music & Radio |
| Gary Numan | 60.82× | Music & Radio |
| Howard Jones (musician) | 61.81× | Music & Radio |
| Duran Duran | 31.76× | Music & Radio |
| Cyndi Lauper | 17.85× | Music & Radio |
| The Godfathers | 14.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.24 |
| Price Sensitivity | PREMIUM | 1.19 |
| Career Orientation | POWER | 1.16 |
| Quality Awareness | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.1 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.1% |
| United States | 13.5% |
| Germany | 9.2% |
See A-ha audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does A-ha have in United States?
A-ha has an estimated audience of 339,931 people in United States, concentrated in California and Texas.
What is the gender split and age of A-ha fans?
56.8% of A-ha fans are female, 43.2% are male, with an average age of 40.8 years.
Which brands do A-ha fans like most?
A-ha fans show strongest brand affinity for Tomboy (2011 film) (234.83×), Pet Shop Boys (37.21×), and Rototom Sunsplash (374.67×) over the country average.
Where do A-ha fans live in United States?
A-ha fans in United States are most concentrated in California (reach 41,886), Texas (reach 29,404), and Florida (reach 23,046). These three regions account for the largest share of the active audience.
What other brands do A-ha fans also like?
Beyond A-ha itself, the audience over-indexes on Pet Shop Boys (37.21×), Rototom Sunsplash (374.67×), Game engine (60.44×), and Dead or Alive (band) (94.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for A-ha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.