A-ha Audience in United States

A-ha logo

A-ha has an estimated audience of 339,931 people in United States. 56.8% are female, 43.2% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Tomboy (2011 film), Pet Shop Boys, Rototom Sunsplash, Game engine, Dead or Alive (band).

The average A-ha fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tomboy (2011 film), Pet Shop Boys, Rototom Sunsplash, with strongest over-indexing on Tomboy (2011 film) (234.83× the country average). Demographically, the A-ha audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of A-ha fans

Demographic split for A-ha audience in United States
MetricValue
Female56.8%
Male43.2%
Average age40.8
Estimated audience size339,931

Audience persona

The typical A-ha fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Tomboy (2011 film).

Top regions in United States

Top regions ranked by reach for A-ha in United States
RegionReachAffinity
California41,8861.12×
Texas29,4041.01×
Florida23,046
New York20,8561.1×
Pennsylvania12,3821.08×
Illinois11,9451.05×
North Carolina10,4141.02×
Ohio10,3720.99×
Georgia10,3300.99×
New Jersey9,3621.08×
Virginia9,0581.09×
Michigan8,7410.98×
Washington8,4491.24×
Massachusetts8,2951.24×
Arizona6,7080.97×
Tennessee6,5060.95×
Indiana6,1130.98×
Maryland5,834
Colorado5,7231.07×
Minnesota5,6331.16×
Missouri5,5581.01×
Wisconsin5,2881.03×
South Carolina4,8230.94×
Oregon4,4671.15×
Kentucky4,3351.02×
Alabama3,9560.83×
Connecticut3,8681.13×
Louisiana3,7160.85×
Utah3,4871.15×
Nevada3,3971.03×
Oklahoma3,3470.89×
Mississippi2,9801.06×
Iowa2,6570.95×
Kansas2,6330.98×
Arkansas2,3570.84×
Idaho1,6490.97×
New Mexico1,6140.95×
Nebraska1,5860.93×
Hawaii1,5351.05×
New Hampshire1,5081.13×
West Virginia1,2900.82×
Maine1,2761.05×
Washington, District of Columbia1,0961.07×
Rhode Island1,0030.93×
Montana9661.02×
Delaware7800.83×
South Dakota6830.87×
Alaska6440.89×
North Dakota5520.79×
Vermont5520.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A-ha audience
BrandAffinityCategory
Tomboy (2011 film)234.83×Movies & TV
Pet Shop Boys37.21×Music & Radio
Rototom Sunsplash374.67×Music & Radio
Game engine60.44×Games
Dead or Alive (band)94.06×Music & Radio
Nits64.26×Music & Radio
Tears for Fears46.82×Music & Radio
The Box47.22×Music & Radio
Erasure72.16×Music & Radio
Jah Cure158.34×Music & Radio
The Great Escape Festival206.72×Music & Radio
Thompson Twins70.75×Music & Radio
The Smiths21.03×Music & Radio
Simple Minds64.26×Music & Radio
Wham!36.4×Music & Radio
Gary Numan60.82×Music & Radio
Howard Jones (musician)61.81×Music & Radio
Duran Duran31.76×Music & Radio
Cyndi Lauper17.85×Music & Radio
The Godfathers14.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A-ha audience
TraitClusterScore
Design AffinityPREMIUM1.24
Price SensitivityPREMIUM1.19
Career OrientationPOWER1.16
Quality AwarenessPREMIUM1.14
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for A-ha
CountryShare
Brazil14.1%
United States13.5%
Germany9.2%

See A-ha audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does A-ha have in United States?

A-ha has an estimated audience of 339,931 people in United States, concentrated in California and Texas.

What is the gender split and age of A-ha fans?

56.8% of A-ha fans are female, 43.2% are male, with an average age of 40.8 years.

Which brands do A-ha fans like most?

A-ha fans show strongest brand affinity for Tomboy (2011 film) (234.83×), Pet Shop Boys (37.21×), and Rototom Sunsplash (374.67×) over the country average.

Where do A-ha fans live in United States?

A-ha fans in United States are most concentrated in California (reach 41,886), Texas (reach 29,404), and Florida (reach 23,046). These three regions account for the largest share of the active audience.

What other brands do A-ha fans also like?

Beyond A-ha itself, the audience over-indexes on Pet Shop Boys (37.21×), Rototom Sunsplash (374.67×), Game engine (60.44×), and Dead or Alive (band) (94.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A-ha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.