Dead or Alive (band) Audience in United States

Dead or Alive (band) logo

Dead or Alive (band) has an estimated audience of 394,675 people in United States. 41.9% are female, 58.1% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Home Delivery, John Havlicek, Elsword, Guy Fieri, Natural rubber.

The average Dead or Alive (band) fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home Delivery, John Havlicek, Elsword, with strongest over-indexing on Home Delivery (21.83× the country average). Demographically, the Dead or Alive (band) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Dead or Alive (band) fans

Demographic split for Dead or Alive (band) audience in United States
MetricValue
Female41.9%
Male58.1%
Average age39.2
Estimated audience size394,675

Audience persona

The typical Dead or Alive (band) fan in United States is more male, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Home Delivery.

Top regions in United States

Top regions ranked by reach for Dead or Alive (band) in United States
RegionReachAffinity
California55,1901.27×
Texas39,1361.15×
Florida27,5991.03×
New York21,5280.98×
Illinois13,9641.06×
Pennsylvania12,8380.97×
Georgia12,5871.04×
North Carolina11,9161×
Ohio11,7280.96×
Michigan10,9521.06×
Arizona10,7221.33×
Virginia10,1121.05×
New Jersey9,8870.99×
Washington9,7131.23×
Tennessee8,1601.03×
Massachusetts7,5580.97×
Indiana7,4151.03×
Missouri6,8421.08×
Maryland6,7561×
Colorado6,1700.99×
Alabama6,0711.1×
Oregon5,9241.31×
Wisconsin5,8040.98×
Minnesota5,4960.97×
Kentucky5,4521.1×
South Carolina5,4080.91×
Oklahoma5,3781.23×
Nevada4,8341.27×
Louisiana4,7580.93×
Utah3,7541.06×
Connecticut3,6590.92×
Kansas3,1951.03×
Arkansas3,1590.97×
Mississippi3,0570.94×
Iowa2,8960.89×
Idaho2,1431.08×
New Mexico2,0931.06×
Hawaii1,7901.06×
Nebraska1,7040.86×
West Virginia1,6480.9×
New Hampshire1,4410.93×
Maine1,2390.88×
Rhode Island1,0530.84×
Alaska9821.16×
Washington, District of Columbia9430.79×
Montana9130.83×
Delaware8870.82×
South Dakota7110.78×
North Dakota6260.77×
Vermont5160.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dead or Alive (band) audience
BrandAffinityCategory
Home Delivery21.83×Food & Beverages
John Havlicek23.45×Sports
Elsword20×Games
Guy Fieri4.47×Movies & TV
Natural rubber2.19×Cars & Mobility
On the Border Mexican Grill & Cantina6.86×Food & Beverages
Home equity1.93×Home & Garden
Winemaking3.99×Food & Beverages
Ken Burns6.23×Movies & TV
Sensationalism20×News
Jingoism1.5×Politics & Society
Monogram2.63×Home & Garden
Native American Hoop Dance25.48×Arts & Culture
Anderson Silva (kickboxer)5.17×Sports
Isometric exercise4.39×Sports
Corona (band)2.87×Music & Radio
REC TEC Grills9.03×Sports
edureka15.98×Business & Career
Columbia, Missouri4.21×Travel & Leisure
Iron Man (film)2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dead or Alive (band) audience
TraitClusterScore
SpiritualityBALANCE1.39
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.3
Social Media UsageJOY1.26
Career OrientationPOWER1.26
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Dead or Alive (band)
CountryShare
United States25.7%
Japan17.1%
Brazil8.7%

See Dead or Alive (band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Dead or Alive (band) have in United States?

Dead or Alive (band) has an estimated audience of 394,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Dead or Alive (band) fans?

41.9% of Dead or Alive (band) fans are female, 58.1% are male, with an average age of 39.2 years.

Which brands do Dead or Alive (band) fans like most?

Dead or Alive (band) fans show strongest brand affinity for Home Delivery (21.83×), John Havlicek (23.45×), and Elsword (20×) over the country average.

Where do Dead or Alive (band) fans live in United States?

Dead or Alive (band) fans in United States are most concentrated in California (reach 55,190), Texas (reach 39,136), and Florida (reach 27,599). These three regions account for the largest share of the active audience.

What other brands do Dead or Alive (band) fans also like?

Beyond Dead or Alive (band) itself, the audience over-indexes on John Havlicek (23.45×), Elsword (20×), Guy Fieri (4.47×), and Natural rubber (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dead or Alive (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.