Rascasse Audience Intelligence

Dead or Alive (band) Audience in United States

A data profile of the people who buy, follow and care about Dead or Alive (band) in United States — modelled from more than twelve digital signal sources. Dead or Alive (band) has an estimated audience of 404,349 people in United States.

#641among Band in United States#10213among Person in United States#5895in Music & Radio

The average Dead or Alive (band) fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shinee, Wham!, Boy George, with strongest over-indexing on Shinee (303.67× the country average).

Demographically, the Dead or Alive (band) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dead or Alive (band) fan in United States is more male, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Shinee.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dead or Alive (band) profile in United States.

Audience size
404K
in United States
Gender
41.9%♀
58.1% male
Age
39.2
average years
Country rank
#41375
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dead or Alive (band) fans

41.9% are female, 58.1% are male, average age 39.2.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Dead or Alive (band) audience in United States
MetricValue
Female41.9%
Male58.1%
Average age39.2
Estimated audience size404,349
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Dead or Alive (band) audience in United States
Age bracketShare%
16-1930%
20-2910%
30-3912%
40-4925%
50+23%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Dead or Alive (band) audience comes from United States.

Worldwide audience distribution share by country for Dead or Alive (band)
CountryShare
United States26.0%
Japan17.3%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dead or Alive (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dead or Alive (band) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.28×
02Oregon~6K1.27×
03Oklahoma~5K1.23×
04Nevada~5K1.23×
05Alaska~1K1.21×
06California~50K1.20×
07Washington~9K1.20×
08Texas~40K1.10×
09Alabama~6K1.10×
10New Mexico~2K1.09×
11Kentucky~5K1.07×
12Idaho~2K1.07×
13Missouri~7K1.06×
14Tennessee~8K1.05×
15Utah~4K1.04×
16Hawaii~2K1.04×
17Kansas~3K1.03×
18Arkansas~3K1.02×
19Florida~30K1.01×
20Illinois~10K1.01×
21Georgia~10K1.01×
22Michigan~10K1.01×
23Virginia~10K1.01×
24Indiana~7K1.01×
25Maryland~7K1.00×
26Louisiana~5K0.99×
27West Virginia~2K0.98×
28Mississippi~3K0.97×
29New Jersey~10K0.96×
30Colorado~6K0.96×
31Pennsylvania~10K0.95×
32Ohio~10K0.95×
33North Carolina~10K0.95×
34New Hampshire~1K0.95×
35Massachusetts~7K0.94×
36Wisconsin~6K0.94×
37Minnesota~5K0.94×
38Connecticut~4K0.94×
39New York~20K0.93×
40South Carolina~6K0.93×
41Nebraska~2K0.93×
42Rhode Island~1K0.92×
43Maine~1K0.91×
44Montana<1K0.91×
45Delaware<1K0.90×
46North Dakota<1K0.90×
47Iowa~3K0.89×
48South Dakota<1K0.89×
49Vermont<1K0.88×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Dead or Alive (band), United States
0.82×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dead or Alive (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dead or Alive (band) audience
#·InterestCategoryAffinity×
01ShineeMusic & Radio303.67×
02EurythmicsMusic & Radio222.41×
03The Sisters of MercyMusic & Radio175.27×
04INXSMusic & Radio171.83×
05Wham!Music & Radio148.41×
06Spandau BalletMusic & Radio128.33×
07The Human LeagueMusic & Radio114.31×
08Culture ClubMusic & Radio98.99×
09A-haMusic & Radio94.06×
10Boy GeorgeMusic & Radio63.49×
11RoxetteMusic & Radio61.52×
12First aid kitKids & Family60.95×
13Billy IdolMusic & Radio57.65×
14Sixteen CandlesMovies & TV52.69×
15Men at WorkMusic & Radio45.84×
16Tears for FearsMusic & Radio40.07×
17MorrisseyMusic & Radio36.64×
18Belinda CarlisleFashion & Accessoires34.86×
19Talking HeadsMusic & Radio33.50×
20Rick AstleyMusic & Radio30.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dead or Alive (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dead or Alive (band) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
TraditionCONSERVATISM1.60×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dead or Alive (band) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dead or Alive (band) have in United States?

Dead or Alive (band) has an estimated audience of 404,349 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dead or Alive (band) fans?

41.9% of Dead or Alive (band) fans are female, 58.1% are male, with an average age of 39.2 years.

03

Which brands do Dead or Alive (band) fans like most?

Dead or Alive (band) fans show strongest brand affinity for Shinee (303.67×), Wham! (148.41×), and Boy George (63.49×) over the country average.

04

Where do Dead or Alive (band) fans live in United States?

Dead or Alive (band) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dead or Alive (band) fans also like?

Beyond Dead or Alive (band) itself, the audience over-indexes on Wham! (148.41×), Boy George (63.49×), INXS (171.83×), and Eurythmics (222.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dead or Alive (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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