Rascasse Audience Intelligence

Men at Work Audience in United States

A data profile of the people who buy, follow and care about Men at Work in United States — modelled from more than twelve digital signal sources. Men at Work has an estimated audience of 602,430 people in United States.

#468among Band in United States#7788among Person in United States#4514in Music & Radio

The average Men at Work fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Erin Brockovich (film), The Catch (TV series), Katey Sagal, with strongest over-indexing on Erin Brockovich (film) (235.44× the country average).

Demographically, the Men at Work audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men at Work fan in United States is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Erin Brockovich (film).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men at Work profile in United States.

Audience size
602K
in United States
Gender
60.1%♀
39.9% male
Age
41.3
average years
Country rank
#32723
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men at Work fans

60.1% are female, 39.9% are male, average age 41.3.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Men at Work audience in United States
MetricValue
Female60.1%
Male39.9%
Average age41.3
Estimated audience size602,430
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Men at Work audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4930%
50+18%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Men at Work audience comes from United States.

Worldwide audience distribution share by country for Men at Work
CountryShare
United States27.7%
Brazil18.4%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men at Work audience in United States is strongest.

Fig. 05

Top regions by affinity

Men at Work fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~4K1.60×
02Vermont~2K1.59×
03Maine~3K1.46×
04Oregon~9K1.28×
05Utah~6K1.18×
06New Mexico~3K1.18×
07Arizona~10K1.17×
08Washington~10K1.15×
09Montana~2K1.14×
10Colorado~10K1.12×
11Connecticut~7K1.11×
12Florida~40K1.07×
13Massachusetts~10K1.06×
14Tennessee~10K1.04×
15Idaho~3K1.04×
16Ohio~20K1.03×
17Delaware~2K1.03×
18North Carolina~20K1.02×
19Missouri~10K1.02×
20Nebraska~3K1.02×
21South Carolina~9K1.01×
22Alaska~1K1.01×
23Pennsylvania~20K1.00×
24Illinois~20K0.99×
25Louisiana~8K0.99×
26Oklahoma~6K0.99×
27Indiana~10K0.98×
28West Virginia~3K0.98×
29Michigan~10K0.97×
30Rhode Island~2K0.96×
31Iowa~5K0.95×
32Kansas~4K0.95×
33Wisconsin~8K0.94×
34Kentucky~7K0.94×
35Alabama~8K0.93×
36Nevada~5K0.93×
37North Dakota~1K0.92×
38New Jersey~10K0.91×
39Virginia~10K0.91×
40California~60K0.88×
41Minnesota~7K0.88×
42South Dakota~1K0.86×
43Arkansas~4K0.84×
44Washington, District of Columbia~1K0.84×
45Georgia~10K0.83×
46New York~30K0.82×
47Hawaii~2K0.79×
48Maryland~8K0.77×
49Mississippi~4K0.76×
50Texas~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Men at Work, United States
0.74×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men at Work audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men at Work audience
#·InterestCategoryAffinity×
01The Catch (TV series)Movies & TV304.14×
02United States of TaraMovies & TV253.92×
03Erin Brockovich (film)Movies & TV235.44×
04Paul Kelly (Australian musician)Music & Radio188.46×
05GyroscopeMusic & Radio108.64×
06Inventing AnnaMovies & TV104.34×
07Katey SagalMovies & TV100.38×
08The DictatorsMusic & Radio90.89×
09The BoxMusic & Radio68.37×
10NitsMusic & Radio63.78×
11The Fall (band)Music & Radio61.29×
12DieselMusic & Radio57.26×
13TumbleweedMusic & Radio57.26×
14Adam AntMovies & TV51.34×
15The GodfathersMusic & Radio48.84×
16Sex and the City (film)Movies & TV43.46×
17Sam RockwellMovies & TV42.11×
18Therapy?Music & Radio28.71×
19Sons of AnarchyMovies & TV25.63×
20Sex and the CityMovies & TV13.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men at Work audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men at Work audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.81×
ExtroversionTHRILL2.63×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men at Work audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Healthy LifestyleBALANCE0.94×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men at Work have in United States?

Men at Work has an estimated audience of 602,430 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Men at Work fans?

60.1% of Men at Work fans are female, 39.9% are male, with an average age of 41.3 years.

03

Which brands do Men at Work fans like most?

Men at Work fans show strongest brand affinity for Erin Brockovich (film) (235.44×), The Catch (TV series) (304.14×), and Katey Sagal (100.38×) over the country average.

04

Where do Men at Work fans live in United States?

Men at Work fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Men at Work fans also like?

Beyond Men at Work itself, the audience over-indexes on The Catch (TV series) (304.14×), Katey Sagal (100.38×), Diesel (57.26×), and United States of Tara (253.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Men at Work audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men at Work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →