Men at Work Audience in United States

Men at Work logo

Men at Work has an estimated audience of 589,717 people in United States. 60.1% are female, 39.9% are male, average age 41.3. Top regions: California, Florida, Texas. Top brand affinities: Erin Brockovich (film), The Catch (TV series), Katey Sagal, Diesel, United States of Tara.

The average Men at Work fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Erin Brockovich (film), The Catch (TV series), Katey Sagal, with strongest over-indexing on Erin Brockovich (film) (235.44× the country average). Demographically, the Men at Work audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Men at Work fans

Demographic split for Men at Work audience in United States
MetricValue
Female60.1%
Male39.9%
Average age41.3
Estimated audience size589,717

Audience persona

The typical Men at Work fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Erin Brockovich (film).

Top regions in United States

Top regions ranked by reach for Men at Work in United States
RegionReachAffinity
California60,3850.93×
Florida47,2081.18×
Texas40,3220.8×
New York28,0920.85×
Illinois20,5881.05×
North Carolina20,3661.15×
Pennsylvania20,0081.01×
Ohio18,2101×
Arizona15,6351.3×
Georgia15,5680.86×
Virginia14,1270.98×
Michigan14,0950.91×
Tennessee12,7981.08×
New Jersey12,6150.84×
Washington12,3821.05×
Massachusetts12,3741.07×
Colorado11,8301.27×
Indiana10,5900.98×
South Carolina9,9851.13×
Missouri9,7931.03×
Oregon9,1861.36×
Wisconsin8,5700.97×
Louisiana8,5251.12×
Alabama8,0070.97×
Minnesota7,8260.93×
Maryland7,7580.77×
Kentucky6,7700.92×
Connecticut6,6591.13×
Oklahoma6,2500.95×
Nevada5,5230.97×
Utah5,1380.97×
Iowa4,4390.91×
Kansas4,3730.94×
Arkansas3,9540.81×
New Mexico3,8521.3×
Mississippi3,3790.7×
New Hampshire3,2911.42×
Nebraska2,7330.92×
Idaho2,6650.9×
Maine2,6301.25×
West Virginia2,5270.92×
Hawaii1,9830.78×
Montana1,9001.16×
Vermont1,7151.66×
Rhode Island1,7120.91×
Washington, District of Columbia1,4800.84×
Alaska1,2731.01×
Delaware1,1300.69×
South Dakota9920.73×
North Dakota9800.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men at Work audience
BrandAffinityCategory
Erin Brockovich (film)235.44×Movies & TV
The Catch (TV series)304.14×Movies & TV
Katey Sagal100.38×Movies & TV
Diesel57.26×Music & Radio
United States of Tara253.92×Movies & TV
The Godfathers48.84×Music & Radio
Inventing Anna104.34×Movies & TV
The Dictators90.89×Music & Radio
Gyroscope108.64×Music & Radio
The Fall (band)61.29×Music & Radio
Sam Rockwell42.11×Movies & TV
Paul Kelly (Australian musician)188.46×Music & Radio
The Box68.37×Music & Radio
Sex and the City (film)43.46×Movies & TV
Sex and the City13.65×Movies & TV
Tumbleweed57.26×Music & Radio
Therapy?28.71×Music & Radio
Sons of Anarchy25.63×Movies & TV
The Recruit64.72×Movies & TV
Nits63.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men at Work audience
TraitClusterScore
ExtroversionTHRILL2.55
TraditionCONSERVATISM1.47
IndulgenceJOY1.46
PatriotismCONSERVATISM1.28
MindfulnessBALANCE1.24
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Men at Work
CountryShare
United States29.1%
Brazil15.2%
United Kingdom7.5%

See Men at Work audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Men at Work have in United States?

Men at Work has an estimated audience of 589,717 people in United States, concentrated in California and Florida.

What is the gender split and age of Men at Work fans?

60.1% of Men at Work fans are female, 39.9% are male, with an average age of 41.3 years.

Which brands do Men at Work fans like most?

Men at Work fans show strongest brand affinity for Erin Brockovich (film) (235.44×), The Catch (TV series) (304.14×), and Katey Sagal (100.38×) over the country average.

Where do Men at Work fans live in United States?

Men at Work fans in United States are most concentrated in California (reach 60,385), Florida (reach 47,208), and Texas (reach 40,322). These three regions account for the largest share of the active audience.

What other brands do Men at Work fans also like?

Beyond Men at Work itself, the audience over-indexes on The Catch (TV series) (304.14×), Katey Sagal (100.38×), Diesel (57.26×), and United States of Tara (253.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men at Work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.