Gyroscope Audience in United States
Gyroscope has an estimated audience of 626,339 people in United States. 44.9% are female, 55.1% are male, average age 42.8. Top brand affinities: Natalie Imbruglia, Savage Garden, Pixies, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include Natalie Imbruglia, Savage Garden, Pixies, with strongest over-indexing on Natalie Imbruglia (556.64× the country average). Demographically, the Gyroscope audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Gyroscope fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 42.8 |
| Estimated audience size | 626,339 |
Audience persona
The typical Gyroscope fan in United States is more male, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Natalie Imbruglia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natalie Imbruglia | 556.64× | Fashion & Accessoires |
| Savage Garden | 671.6× | Music & Radio |
| Pixies | 111.22× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Ice Age (franchise) | 38.75× | Movies & TV |
| INXS | 74.31× | Music & Radio |
| Elizabeth Olsen | 22.21× | Movies & TV |
| Nina Dobrev | 23.37× | Movies & TV |
| The Butterfly Effect | 63.16× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Men at Work | 51.96× | Music & Radio |
| Beetlejuice | 6.15× | Movies & TV |
| Angry Birds | 20.97× | Games |
| Income tax | 13.19× | Business & Career |
| Indeed.com | 4.46× | Business & Career |
| Chronic obstructive pulmonary disease awareness | 12.66× | Health |
| Maddie Ziegler | 24.54× | Movies & TV |
| Depop | 13.2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.8 |
| Urban Lifestyle | OPEN | 1.28 |
| Extroversion | THRILL | 1.14 |
| Spirituality | BALANCE | 1.13 |
| Social Media Usage | JOY | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| India | 19.3% |
| United Kingdom | 5.7% |
See Gyroscope audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gyroscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.