Gyroscope Audience in United States
Gyroscope has an estimated audience of 626,339 people in United States. 44.9% are female, 55.1% are male, average age 42.8. Top brand affinities: Grinch, Vocal harmony, Dog breed, Winemaking, Israel.
Top brand affinities include Grinch, Vocal harmony, Dog breed, with strongest over-indexing on Grinch (9.37× the country average). Demographically, the Gyroscope audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Gyroscope fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 42.8 |
| Estimated audience size | 626,339 |
Audience persona
The typical Gyroscope fan in United States is more male, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Grinch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 9.37× | Movies & TV |
| Vocal harmony | 9.78× | Music & Radio |
| Dog breed | 2.38× | Pets & Animals |
| Winemaking | 7.25× | Food & Beverages |
| Israel | 2.61× | Travel & Leisure |
| Home Delivery | 3.8× | Food & Beverages |
| Goop | 5.93× | Internet & Social Media |
| TV Fanatic | 9× | Movies & TV |
| Guy Fieri | 3.18× | Movies & TV |
| No Escape (1994 film) | 8.96× | Movies & TV |
| Mathcore | 6.25× | Music & Radio |
| Google Photos | 1.92× | Technology & Electronics |
| Vickie Guerrero | 11.38× | Business & Career |
| Google Home | 4.56× | Technology & Electronics |
| Howth | 51.96× | Travel & Leisure |
| Bank account | 1.68× | Business & Career |
| Nebraska Cornhuskers | 5.41× | Sports |
| Ayrton Senna | 6.42× | Sports |
| Figure painting (hobby) | 3.54× | Arts & Culture |
| JDSU | 1.85× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.8 |
| Urban Lifestyle | OPEN | 1.28 |
| Extroversion | THRILL | 1.14 |
| Spirituality | BALANCE | 1.13 |
| Social Media Usage | JOY | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| India | 19.3% |
| United Kingdom | 5.7% |
See Gyroscope audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gyroscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.