Rascasse Audience Intelligence

The Butterfly Effect Audience in United States

A data profile of the people who buy, follow and care about The Butterfly Effect in United States — modelled from more than twelve digital signal sources. The Butterfly Effect has an estimated audience of 751,815 people in United States.

#2392among Movie / TV Show / Series in United States#5315in Movies & TV

The average The Butterfly Effect fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jacob's Ladder (film), The Prestige (film), Diesel, with strongest over-indexing on Jacob's Ladder (film) (237.21× the country average).

Demographically, the The Butterfly Effect audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Butterfly Effect fan in United States is more female, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Jacob's Ladder (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Butterfly Effect profile in United States.

Audience size
752K
in United States
Gender
60.1%♀
39.9% male
Age
42.4
average years
Country rank
#28603
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Butterfly Effect viewers

60.1% are female, 39.9% are male, average age 42.4.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for The Butterfly Effect audience in United States
MetricValue
Female60.1%
Male39.9%
Average age42.4
Estimated audience size751,815
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the The Butterfly Effect audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

26.9%

of the worldwide The Butterfly Effect audience comes from United States.

Worldwide audience distribution share by country for The Butterfly Effect
CountryShare
United States26.9%
France8.5%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Butterfly Effect audience in United States is strongest.

Fig. 05

Top regions by affinity

The Butterfly Effect fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~8K1.18×
02Arkansas~6K1.14×
03Kentucky~9K1.12×
04Louisiana~9K1.11×
05Idaho~3K1.11×
06New Mexico~3K1.10×
07Kansas~5K1.09×
08West Virginia~3K1.08×
09Texas~60K1.07×
10Missouri~10K1.07×
11Oregon~8K1.07×
12Montana~2K1.06×
13Iowa~5K1.05×
14Michigan~20K1.04×
15Utah~6K1.04×
16Mississippi~5K1.04×
17Alaska~1K1.04×
18Nebraska~3K1.03×
19South Dakota~1K1.03×
20California~70K1.02×
21Arizona~10K1.02×
22Maine~2K1.02×
23Illinois~20K1.01×
24Ohio~20K1.01×
25Rhode Island~2K1.01×
26North Dakota~1K1.00×
27Indiana~10K0.99×
28Colorado~10K0.99×
29South Carolina~9K0.99×
30Alabama~9K0.99×
31New Hampshire~2K0.99×
32North Carolina~20K0.98×
33Washington~10K0.98×
34Pennsylvania~20K0.96×
35Tennessee~10K0.96×
36Nevada~6K0.96×
37Georgia~20K0.95×
38Wisconsin~9K0.95×
39Connecticut~6K0.95×
40Minnesota~8K0.94×
41New Jersey~10K0.93×
42Massachusetts~10K0.93×
43Delaware~2K0.93×
44New York~30K0.92×
45Virginia~10K0.92×
46Vermont<1K0.92×
47Florida~40K0.90×
48Maryland~9K0.85×
49Hawaii~2K0.85×
50Washington, District of Columbia~1K0.79×
Fig. 06

Affinity by region

Affinity by region — The Butterfly Effect, United States
0.79×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Butterfly Effect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Butterfly Effect audience
#·InterestCategoryAffinity×
01Jacob's Ladder (film)Movies & TV237.21×
02OlericultureHome & Garden201.45×
03Rear WindowCars & Mobility186.59×
04The Prestige (film)Movies & TV162.91×
05Butterfly WorldTravel & Leisure155.40×
06The Village (2004 film)Movies & TV117.28×
07Requiem for a DreamMovies & TV104.49×
08Memento (film)Movies & TV98.27×
09DieselMusic & Radio60.87×
10TumbleweedMusic & Radio60.87×
11GyroscopeMusic & Radio60.87×
12Donnie DarkoMovies & TV44.70×
13Moon (film)Movies & TV20.00×
14Coraline (film)Movies & TV20.00×
15Traffic (2000 film)Movies & TV20.00×
16Magnolia (film)Movies & TV20.00×
17Ashton KutcherMovies & TV19.90×
18Christina RicciMovies & TV18.38×
19Deion SandersSports16.28×
20ButterflyPolitics & Society14.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Butterfly Effect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Butterfly Effect audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.38×
Healthy LifestyleBALANCE2.88×
Community OrientationOPEN2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Butterfly Effect audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Design AffinityPREMIUM1.13×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Butterfly Effect have in United States?

The Butterfly Effect has an estimated audience of 751,815 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Butterfly Effect viewers?

60.1% of The Butterfly Effect fans are female, 39.9% are male, with an average age of 42.4 years.

03

Which brands do The Butterfly Effect fans like most?

The Butterfly Effect fans show strongest brand affinity for Jacob's Ladder (film) (237.21×), The Prestige (film) (162.91×), and Diesel (60.87×) over the country average.

04

Where do The Butterfly Effect fans live in United States?

The Butterfly Effect fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Butterfly Effect fans also like?

Beyond The Butterfly Effect itself, the audience over-indexes on The Prestige (film) (162.91×), Diesel (60.87×), Rear Window (186.59×), and Requiem for a Dream (104.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Butterfly Effect audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Butterfly Effect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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