Rascasse Audience Intelligence

Butterfly Audience in United States

A data profile of the people who buy, follow and care about Butterfly in United States — modelled from more than twelve digital signal sources. Butterfly has an estimated audience of 8,677,769 people in United States.

#2568among Topic in United States#250in Politics & Society

The average Butterfly fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Happiness, Hobby Lobby, with strongest over-indexing on Nature (1.64× the country average).

Demographically, the Butterfly audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Butterfly fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Butterfly profile in United States.

Audience size
8.7M
in United States
Gender
75.4%♀
24.6% male
Age
43.4
average years
Country rank
#4098
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Butterfly fans

75.4% are female, 24.6% are male, average age 43.4.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Butterfly audience in United States
MetricValue
Female75.4%
Male24.6%
Average age43.4
Estimated audience size8,677,769
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Butterfly audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4923%
50+32%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Butterfly audience comes from United States.

Worldwide audience distribution share by country for Butterfly
CountryShare
United States26.0%
United Kingdom7.0%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Butterfly audience in United States is strongest.

Fig. 05

Top regions by affinity

Butterfly fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K1.33×
02Utah~90K1.21×
03Texas~900K1.19×
04California~1M1.18×
05North Carolina~300K1.14×
06Oklahoma~100K1.14×
07Arizona~200K1.11×
08Kentucky~100K1.10×
09Georgia~300K1.09×
10Arkansas~80K1.09×
11Kansas~70K1.09×
12Nebraska~50K1.09×
13Hawaii~40K1.09×
14Louisiana~100K1.08×
15Mississippi~80K1.07×
16Idaho~50K1.07×
17Indiana~200K1.06×
18Washington~200K1.04×
19West Virginia~40K1.04×
20Missouri~100K1.03×
21Alabama~100K1.03×
22Oregon~100K1.03×
23South Carolina~100K1.02×
24South Dakota~20K1.01×
25Florida~600K1.00×
26Pennsylvania~300K1.00×
27Virginia~200K0.99×
28Tennessee~200K0.99×
29Nevada~80K0.99×
30Michigan~200K0.98×
31Alaska~20K0.98×
32Colorado~100K0.97×
33Montana~20K0.97×
34Ohio~300K0.96×
35New Jersey~200K0.96×
36Connecticut~80K0.95×
37Iowa~70K0.95×
38North Dakota~20K0.95×
39Illinois~300K0.94×
40Maryland~100K0.94×
41Wisconsin~100K0.92×
42Minnesota~100K0.91×
43New York~400K0.89×
44Massachusetts~100K0.86×
45New Hampshire~30K0.84×
46Maine~30K0.82×
47Delaware~20K0.81×
48Rhode Island~20K0.80×
49Vermont~10K0.80×
50Washington, District of Columbia~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Butterfly, United States
0.68×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Butterfly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Butterfly audience
#·InterestCategoryAffinity×
01The Butterfly EffectMovies & TV14.51×
02National Women's Soccer LeagueSports3.43×
03Greeting cardKids & Family2.74×
04Non-alcoholic beverageFood & Beverages2.53×
05Microwave ovenHome & Garden2.21×
06MetaphysicsBusiness & Career2.04×
07Britney SpearsMusic & Radio2.00×
08GeneticsKids & Family1.92×
09BeetlejuiceMovies & TV1.83×
10Discount storesShopping1.78×
11Hobby LobbyHome & Garden1.77×
12DrawingHome & Garden1.76×
13NostalgiaHome & Garden1.67×
14NatureHome & Garden1.64×
15LivestockPets & Animals1.64×
16Self careHealth1.63×
17Subscription business modelShopping1.61×
18HairstyleBeauty & Wellness1.58×
19PoetryLiterature1.56×
20HappinessHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Butterfly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Butterfly audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.61×
IndividualismJOY1.41×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Butterfly audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Luxury OrientationPREMIUM0.90×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Butterfly have in United States?

Butterfly has an estimated audience of 8,677,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Butterfly fans?

75.4% of Butterfly fans are female, 24.6% are male, with an average age of 43.4 years.

03

Which brands do Butterfly fans like most?

Butterfly fans show strongest brand affinity for Nature (1.64×), Happiness (1.55×), and Hobby Lobby (1.77×) over the country average.

04

Where do Butterfly fans live in United States?

Butterfly fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Butterfly fans also like?

Beyond Butterfly itself, the audience over-indexes on Happiness (1.55×), Hobby Lobby (1.77×), The Butterfly Effect (14.51×), and Livestock (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Butterfly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Butterfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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