Butterfly Audience in United States

Butterfly logo

Butterfly has an estimated audience of 8,677,769 people in United States. 75.4% are female, 24.6% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Goop, Google Home, Governor of Michigan, headspace.

The average Butterfly fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Goop, Google Home, with strongest over-indexing on Hibachi (26.73× the country average). Demographically, the Butterfly audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Butterfly fans

Demographic split for Butterfly audience in United States
MetricValue
Female75.4%
Male24.6%
Average age43.4
Estimated audience size8,677,769

Audience persona

The typical Butterfly fan in United States is more female, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Butterfly in United States
RegionReachAffinity
California1,139,1071.19×
Texas909,4651.22×
Florida662,0551.13×
New York461,4610.95×
North Carolina305,7281.17×
Georgia301,1431.13×
Pennsylvania296,8231.02×
Illinois282,8400.98×
Ohio259,4790.97×
Michigan234,4021.03×
New Jersey218,3990.99×
Arizona210,5641.19×
Virginia202,6840.96×
Washington190,0321.09×
Tennessee180,0601.03×
Indiana164,0711.03×
Massachusetts155,3930.91×
Maryland150,2901.01×
Missouri145,4721.04×
Colorado139,9381.02×
South Carolina130,3961×
Alabama122,4641.01×
Louisiana122,4361.09×
Minnesota117,0510.94×
Wisconsin116,9510.9×
Kentucky110,7941.02×
Oklahoma105,1481.09×
Oregon104,5661.05×
Utah94,3791.21×
Nevada86,7121.03×
Connecticut83,6190.96×
Mississippi77,6191.09×
Arkansas75,9841.06×
Kansas72,3931.06×
Iowa67,0240.94×
New Mexico57,8061.33×
Nebraska45,1491.04×
Idaho43,1980.99×
West Virginia41,1301.02×
Hawaii38,1511.02×
New Hampshire27,0530.79×
Maine24,4230.79×
Montana21,4680.89×
Rhode Island20,8990.76×
Washington, District of Columbia19,8880.76×
Delaware18,3380.77×
South Dakota17,7640.89×
Alaska17,1750.93×
North Dakota15,3780.86×
Vermont11,7690.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Butterfly audience
BrandAffinityCategory
Hibachi26.73×Food & Beverages
Goop11.47×Internet & Social Media
Google Home13.87×Technology & Electronics
Governor of Michigan13.49×Politics & Society
headspace14.64×Health
Wok9.89×Food & Beverages
Grinch6.03×Movies & TV
Grace Slick12.97×Music & Radio
Fairy godmother10.88×Literature
Ira Glass25.03×Music & Radio
Vocal harmony6.46×Music & Radio
Cherish (group)15.49×Music & Radio
Israel2.76×Travel & Leisure
No Escape (1994 film)14.6×Movies & TV
TV Fanatic12.24×Movies & TV
Hardik Pandya16.74×Sports
Historic site4.31×Arts & Culture
Kikar HaShabbat16.35×News
Jeep Wagoneer5.46×Cars & Mobility
Hipster9.15×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Butterfly audience
TraitClusterScore
ExtroversionTHRILL1.47
Community OrientationOPEN1.34
MindfulnessBALANCE1.3
IndividualismJOY1.26
Price SensitivityPREMIUM1.26
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Butterfly
CountryShare
United States26.0%
United Kingdom7.1%
Italy4.0%

See Butterfly audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Butterfly have in United States?

Butterfly has an estimated audience of 8,677,769 people in United States, concentrated in California and Texas.

What is the gender split and age of Butterfly fans?

75.4% of Butterfly fans are female, 24.6% are male, with an average age of 43.4 years.

Which brands do Butterfly fans like most?

Butterfly fans show strongest brand affinity for Hibachi (26.73×), Goop (11.47×), and Google Home (13.87×) over the country average.

Where do Butterfly fans live in United States?

Butterfly fans in United States are most concentrated in California (reach 1,139,107), Texas (reach 909,465), and Florida (reach 662,055). These three regions account for the largest share of the active audience.

What other brands do Butterfly fans also like?

Beyond Butterfly itself, the audience over-indexes on Goop (11.47×), Google Home (13.87×), Governor of Michigan (13.49×), and headspace (14.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Butterfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.