Butterfly Audience in Germany
Butterfly has an estimated audience of 484,392 people in Germany. 74.5% are female, 25.5% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beekeeper, Christian Bale, Christopher Lloyd, Maze Runner (film series), Kitchen garden.
The average Butterfly fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beekeeper, Christian Bale, Christopher Lloyd, with strongest over-indexing on Beekeeper (21.83× the country average). Demographically, the Butterfly audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Butterfly fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 37.4 |
| Estimated audience size | 484,392 |
Audience persona
The typical Butterfly fan in Germany is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Beekeeper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,087 | 1.1× |
| Bayern | 77,907 | 1× |
| Baden-Württemberg | 71,467 | 1.08× |
| Hessen | 48,258 | 1.31× |
| Niedersachsen | 46,929 | 1× |
| Rheinland-Pfalz | 28,952 | 1.19× |
| Berlin | 23,549 | 1.09× |
| Sachsen | 22,284 | 0.94× |
| Schleswig-Holstein | 15,234 | 0.88× |
| Brandenburg | 14,042 | 0.93× |
| Thüringen | 13,333 | 1.08× |
| Hamburg | 11,625 | 1.06× |
| Sachsen-Anhalt | 10,285 | 0.82× |
| Mecklenburg-Vorpommern | 6,889 | 0.74× |
| Saarland | 5,511 | 0.93× |
| Bremen | 3,547 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beekeeper | 21.83× | Food & Beverages |
| Christian Bale | 15.71× | Movies & TV |
| Christopher Lloyd | 15.71× | Movies & TV |
| Maze Runner (film series) | 15.71× | Movies & TV |
| Kitchen garden | 16.14× | Home & Garden |
| Self care | 3.9× | Health |
| Walking | 4.42× | Sports |
| Democracy | 5.61× | Politics & Society |
| Hygiene | 3.11× | Beauty & Wellness |
| Brewing | 4.79× | Food & Beverages |
| Chelsea Flower Show | 17.94× | Home & Garden |
| Vacations | 2.53× | Travel & Leisure |
| Plant nursery | 3.94× | Home & Garden |
| Family | 1.81× | Kids & Family |
| Faith Hill | 15.71× | Music & Radio |
| Conceptual art | 4.39× | Arts & Culture |
| Creative Commons | 3.74× | Technology & Electronics |
| Spiegel Online | 1.67× | News |
| Stuttgart | 2.51× | Travel & Leisure |
| Plumbing | 3.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.6 |
| Urban Lifestyle | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.52 |
| Mindfulness | BALANCE | 1.4 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 7.1% |
| Italy | 4.0% |
See Butterfly audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Butterfly have in Germany?
Butterfly has an estimated audience of 484,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Butterfly fans?
74.5% of Butterfly fans are female, 25.5% are male, with an average age of 37.4 years.
Which brands do Butterfly fans like most?
Butterfly fans show strongest brand affinity for Beekeeper (21.83×), Christian Bale (15.71×), and Christopher Lloyd (15.71×) over the country average.
Where do Butterfly fans live in Germany?
Butterfly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,087), Bayern (reach 77,907), and Baden-Württemberg (reach 71,467). These three regions account for the largest share of the active audience.
What other brands do Butterfly fans also like?
Beyond Butterfly itself, the audience over-indexes on Christian Bale (15.71×), Christopher Lloyd (15.71×), Maze Runner (film series) (15.71×), and Kitchen garden (16.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Butterfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.