Butterfly Audience in Germany
Butterfly has an estimated audience of 484,392 people in Germany. 74.5% are female, 25.5% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Israel, Stradivarius, Kodi (software), Personalised Gifts.
The average Butterfly fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Israel, Stradivarius, with strongest over-indexing on Rossmann (1.79× the country average). Demographically, the Butterfly audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Butterfly fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 37.4 |
| Estimated audience size | 484,392 |
Audience persona
The typical Butterfly fan in Germany is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,087 | 1.1× |
| Bayern | 77,907 | 1× |
| Baden-Württemberg | 71,467 | 1.08× |
| Hessen | 48,258 | 1.31× |
| Niedersachsen | 46,929 | 1× |
| Rheinland-Pfalz | 28,952 | 1.19× |
| Berlin | 23,549 | 1.09× |
| Sachsen | 22,284 | 0.94× |
| Schleswig-Holstein | 15,234 | 0.88× |
| Brandenburg | 14,042 | 0.93× |
| Thüringen | 13,333 | 1.08× |
| Hamburg | 11,625 | 1.06× |
| Sachsen-Anhalt | 10,285 | 0.82× |
| Mecklenburg-Vorpommern | 6,889 | 0.74× |
| Saarland | 5,511 | 0.93× |
| Bremen | 3,547 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.79× | Shopping |
| Israel | 3.1× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Kodi (software) | 3.24× | Technology & Electronics |
| Personalised Gifts | 2.04× | Home & Garden |
| Este, Veneto | 2.34× | Travel & Leisure |
| Urban horticulture | 1.59× | Home & Garden |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| The Human Centipede 2 (Full Sequence) | 6.46× | Movies & TV |
| Isha Yoga | 7.32× | Sports |
| Vocal harmony | 5.17× | Music & Radio |
| Volvo V60 | 3.1× | Cars & Mobility |
| Icon (magazine) | 1.51× | Arts & Culture |
| Home Delivery | 1.64× | Food & Beverages |
| Bank account | 1.7× | Business & Career |
| Zagreb | 2.08× | Travel & Leisure |
| Information sensitivity | 2.64× | Technology & Electronics |
| Homesteading | 3.17× | Home & Garden |
| Cachorro | 1.74× | Pets & Animals |
| Hockenheim | 4.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.6 |
| Urban Lifestyle | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.52 |
| Mindfulness | BALANCE | 1.4 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 7.1% |
| Italy | 4.0% |
See Butterfly audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Butterfly have in Germany?
Butterfly has an estimated audience of 484,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Butterfly fans?
74.5% of Butterfly fans are female, 25.5% are male, with an average age of 37.4 years.
Which brands do Butterfly fans like most?
Butterfly fans show strongest brand affinity for Rossmann (1.79×), Israel (3.1×), and Stradivarius (1.97×) over the country average.
Where do Butterfly fans live in Germany?
Butterfly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,087), Bayern (reach 77,907), and Baden-Württemberg (reach 71,467). These three regions account for the largest share of the active audience.
What other brands do Butterfly fans also like?
Beyond Butterfly itself, the audience over-indexes on Israel (3.1×), Stradivarius (1.97×), Kodi (software) (3.24×), and Personalised Gifts (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Butterfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.