Rascasse Audience Intelligence

Beekeeper Audience in Germany

A data profile of the people who buy, follow and care about Beekeeper in Germany — modelled from more than twelve digital signal sources. Beekeeper has an estimated audience of 805,338 people in Germany.

#153among Touchpoint in Germany#381in Food & Beverages

The average Beekeeper fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Honey, Bee, Beekeeping, with strongest over-indexing on Honey (23.3× the country average).

Demographically, the Beekeeper audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beekeeper fan in Germany is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Honey.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beekeeper profile in Germany.

Audience size
805K
in Germany
Gender
56.5%♀
43.5% male
Age
45.3
average years
Country rank
#7849
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beekeeper fans

56.5% are female, 43.5% are male, average age 45.3.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Beekeeper audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age45.3
Estimated audience size805,338
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Beekeeper audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3922%
40-4927%
50+31%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Beekeeper audience comes from Germany.

Worldwide audience distribution share by country for Beekeeper
CountryShare
United States16.7%
Brazil14.9%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beekeeper audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beekeeper fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.22×
02Baden-Württemberg~100K1.08×
03Hessen~70K1.07×
04Rheinland-Pfalz~40K1.07×
05Thüringen~20K1.05×
06Nordrhein-Westfalen~200K1.04×
07Niedersachsen~80K1.04×
08Sachsen-Anhalt~20K1.04×
09Mecklenburg-Vorpommern~20K1.04×
10Sachsen~40K1.02×
11Bayern~100K1.00×
12Schleswig-Holstein~30K0.98×
13Saarland~10K0.96×
14Bremen~6K0.90×
15Berlin~30K0.88×
16Hamburg~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Beekeeper, Germany
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beekeeper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beekeeper audience
#·InterestCategoryAffinity×
01ApiaryTechnology & Electronics43.08×
02RaggaMusic & Radio37.21×
03PropolisHealth33.64×
04BeekeepingHome & Garden32.56×
05Institute for Advanced StudyBusiness & Career29.55×
06Nobel Prize in PhysicsBusiness & Career28.50×
07Bob RossMovies & TV24.57×
08HoneyFood & Beverages23.30×
09BeePets & Animals22.93×
10Honey beePets & Animals20.11×
11ButterflyPolitics & Society18.11×
12Manuka honeyFood & Beverages11.87×
13Conservation biologyHome & Garden9.03×
14ButtinetteHome & Garden6.61×
15Animal rightsPolitics & Society6.40×
16Felix BaumgartnerSports6.17×
17Local foodFood & Beverages4.29×
18QVCMovies & TV4.24×
19Animal welfarePolitics & Society3.67×
20dB’sMusic & Radio1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beekeeper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beekeeper audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.88×
Healthy LifestyleBALANCE2.23×
SpiritualityBALANCE2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beekeeper audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.13×
Design AffinityPREMIUM1.19×
TravellingTHRILL1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beekeeper have in Germany?

Beekeeper has an estimated audience of 805,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beekeeper fans?

56.5% of Beekeeper fans are female, 43.5% are male, with an average age of 45.3 years.

03

Which brands do Beekeeper fans like most?

Beekeeper fans show strongest brand affinity for Honey (23.3×), Bee (22.93×), and Beekeeping (32.56×) over the country average.

04

Where do Beekeeper fans live in Germany?

Beekeeper fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beekeeper fans also like?

Beyond Beekeeper itself, the audience over-indexes on Bee (22.93×), Beekeeping (32.56×), Ragga (37.21×), and Propolis (33.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Beekeeper audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beekeeper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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