Beekeeper Audience in Germany
Beekeeper has an estimated audience of 805,338 people in Germany. 56.5% are female, 43.5% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honey, Bee, Beekeeping, Ragga, Propolis.
The average Beekeeper fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honey, Bee, Beekeeping, with strongest over-indexing on Honey (23.3× the country average). Demographically, the Beekeeper audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Beekeeper fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.3 |
| Estimated audience size | 805,338 |
Audience persona
The typical Beekeeper fan in Germany is more female, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Honey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,656 | 1.14× |
| Bayern | 137,511 | 1.06× |
| Baden-Württemberg | 128,563 | 1.17× |
| Niedersachsen | 86,003 | 1.1× |
| Hessen | 73,913 | 1.2× |
| Rheinland-Pfalz | 45,065 | 1.12× |
| Sachsen | 36,390 | 0.92× |
| Berlin | 32,718 | 0.91× |
| Schleswig-Holstein | 28,831 | 1× |
| Brandenburg | 26,518 | 1.06× |
| Sachsen-Anhalt | 17,465 | 0.84× |
| Thüringen | 16,872 | 0.82× |
| Hamburg | 16,452 | 0.9× |
| Mecklenburg-Vorpommern | 13,282 | 0.86× |
| Saarland | 9,162 | 0.93× |
| Bremen | 6,655 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honey | 23.3× | Food & Beverages |
| Bee | 22.93× | Pets & Animals |
| Beekeeping | 32.56× | Home & Garden |
| Ragga | 37.21× | Music & Radio |
| Propolis | 33.64× | Health |
| Bob Ross | 24.57× | Movies & TV |
| Honey bee | 20.11× | Pets & Animals |
| Apiary | 43.08× | Technology & Electronics |
| Manuka honey | 11.87× | Food & Beverages |
| Animal rights | 6.4× | Politics & Society |
| Aral AG | 3.61× | Cars & Mobility |
| Buttinette | 6.61× | Home & Garden |
| Nobel Prize in Physics | 28.5× | Business & Career |
| Felix Baumgartner | 6.17× | Sports |
| Butterfly | 18.11× | Politics & Society |
| Animal welfare | 3.67× | Politics & Society |
| Local food | 4.29× | Food & Beverages |
| Institute for Advanced Study | 29.55× | Business & Career |
| Conservation biology | 9.03× | Home & Garden |
| Tagesschau | 2.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Tradition | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.47 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.34 |
| Need for Security | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Brazil | 15.0% |
| Germany | 7.2% |
See Beekeeper audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Beekeeper have in Germany?
Beekeeper has an estimated audience of 805,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beekeeper fans?
56.5% of Beekeeper fans are female, 43.5% are male, with an average age of 45.3 years.
Which brands do Beekeeper fans like most?
Beekeeper fans show strongest brand affinity for Honey (23.3×), Bee (22.93×), and Beekeeping (32.56×) over the country average.
Where do Beekeeper fans live in Germany?
Beekeeper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,656), Bayern (reach 137,511), and Baden-Württemberg (reach 128,563). These three regions account for the largest share of the active audience.
What other brands do Beekeeper fans also like?
Beyond Beekeeper itself, the audience over-indexes on Bee (22.93×), Beekeeping (32.56×), Ragga (37.21×), and Propolis (33.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beekeeper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.