Rascasse Audience Intelligence

Animal welfare Audience in Germany

A data profile of the people who buy, follow and care about Animal welfare in Germany — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 11,153,718 people in Germany.

#152among Topic in Germany#6in Politics & Society

The average Animal welfare fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (3.27× the country average).

Demographically, the Animal welfare audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Animal welfare fan in Germany is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Nature.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal welfare profile in Germany.

Audience size
11.2M
in Germany
Gender
66.9%♀
33.1% male
Age
41.9
average years
Country rank
#258
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal welfare fans

66.9% are female, 33.1% are male, average age 41.9.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Animal welfare audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age41.9
Estimated audience size11,153,718
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Animal welfare audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4925%
50+24%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Animal welfare audience comes from Germany.

Worldwide audience distribution share by country for Animal welfare
CountryShare
United States25.5%
United Kingdom6.6%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal welfare audience in Germany is strongest.

Fig. 05

Top regions by affinity

Animal welfare fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~1.5M1.18×
02Nordrhein-Westfalen~3M1.14×
03Rheinland-Pfalz~600K1.13×
04Brandenburg~400K1.13×
05Schleswig-Holstein~400K1.12×
06Mecklenburg-Vorpommern~200K1.09×
07Sachsen-Anhalt~300K1.08×
08Saarland~100K1.03×
09Thüringen~300K1.00×
10Sachsen~500K0.94×
11Hamburg~200K0.93×
12Hessen~800K0.91×
13Bremen~90K0.90×
14Baden-Württemberg~1.5M0.89×
15Bayern~1.5M0.83×
16Berlin~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Animal welfare, Germany
0.78×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal welfare audience
#·InterestCategoryAffinity×
01VIER PFOTENPets & Animals3.35×
02NatureHome & Garden3.27×
03Pet storePets & Animals3.24×
04Animal rightsPolitics & Society3.17×
05SatireLiterature2.73×
06VolunteeringPolitics & Society2.70×
07Pet sittingPets & Animals2.62×
08Veterinary medicineBusiness & Career2.56×
09VacationsTravel & Leisure2.51×
10French BulldogPets & Animals2.22×
11FamilyKids & Family2.21×
12Pet foodPets & Animals2.06×
13HugendubelShopping2.05×
14EmailTechnology & Electronics1.94×
15German languagePolitics & Society1.89×
16TagesschauMovies & TV1.68×
17GermanyTravel & Leisure1.62×
18Harry PotterMovies & TV1.57×
19DogsPets & Animals1.54×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal welfare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal welfare audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.91×
Community OrientationOPEN1.59×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal welfare audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.89×
Sports ActivityPOWER0.97×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal welfare have in Germany?

Animal welfare has an estimated audience of 11,153,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Animal welfare fans?

66.9% of Animal welfare fans are female, 33.1% are male, with an average age of 41.9 years.

03

Which brands do Animal welfare fans like most?

Animal welfare fans show strongest brand affinity for Nature (3.27×), Family (2.21×), and Germany (1.62×) over the country average.

04

Where do Animal welfare fans live in Germany?

Animal welfare fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Animal welfare fans also like?

Beyond Animal welfare itself, the audience over-indexes on Family (2.21×), Germany (1.62×), Pet store (3.24×), and Vacations (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Animal welfare audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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