Animal welfare Audience in Germany
Animal welfare has an estimated audience of 11,153,718 people in Germany. 66.9% are female, 33.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Pet store, German television comedy, Self care.
The average Animal welfare fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Pet store, with strongest over-indexing on Satire (6.23× the country average). Demographically, the Animal welfare audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Animal welfare fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 41.9 |
| Estimated audience size | 11,153,718 |
Audience persona
The typical Animal welfare fan in Germany is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,826,751 | 1.16× |
| Bayern | 1,455,955 | 0.81× |
| Baden-Württemberg | 1,372,207 | 0.9× |
| Niedersachsen | 1,305,148 | 1.2× |
| Hessen | 801,477 | 0.94× |
| Rheinland-Pfalz | 639,115 | 1.14× |
| Sachsen | 514,306 | 0.94× |
| Schleswig-Holstein | 445,075 | 1.11× |
| Berlin | 406,537 | 0.82× |
| Brandenburg | 378,743 | 1.09× |
| Sachsen-Anhalt | 288,450 | 1× |
| Thüringen | 285,184 | 1× |
| Mecklenburg-Vorpommern | 242,019 | 1.14× |
| Hamburg | 227,879 | 0.9× |
| Saarland | 136,135 | 0.99× |
| Bremen | 80,034 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.23× | Literature |
| Tagesschau | 2.43× | Movies & TV |
| Pet store | 3.65× | Pets & Animals |
| German television comedy | 5.82× | Movies & TV |
| Self care | 3.47× | Health |
| Hygiene | 2.96× | Beauty & Wellness |
| Pets | 1.64× | Pets & Animals |
| Family | 1.72× | Kids & Family |
| Vacations | 2.35× | Travel & Leisure |
| Pet food | 2.39× | Pets & Animals |
| Spiegel Online | 1.57× | News |
| Lieferando.de | 1.78× | Food & Beverages |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Veterinary physician | 4.41× | Pets & Animals |
| German language | 1.97× | Politics & Society |
| Biology | 2.85× | Health |
| Stuttgart | 2.26× | Travel & Leisure |
| Gala | 1.63× | News |
| Cat food | 2.39× | Pets & Animals |
| Walking | 3.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.13 |
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.2 |
| Sports Activity | POWER | 1.19 |
| Tradition | CONSERVATISM | 1.18 |
| Mindfulness | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
See Animal welfare audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Animal welfare have in Germany?
Animal welfare has an estimated audience of 11,153,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Animal welfare fans?
66.9% of Animal welfare fans are female, 33.1% are male, with an average age of 41.9 years.
Which brands do Animal welfare fans like most?
Animal welfare fans show strongest brand affinity for Satire (6.23×), Tagesschau (2.43×), and Pet store (3.65×) over the country average.
Where do Animal welfare fans live in Germany?
Animal welfare fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,826,751), Bayern (reach 1,455,955), and Baden-Württemberg (reach 1,372,207). These three regions account for the largest share of the active audience.
What other brands do Animal welfare fans also like?
Beyond Animal welfare itself, the audience over-indexes on Tagesschau (2.43×), Pet store (3.65×), German television comedy (5.82×), and Self care (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.