Pet store Audience in Germany
A data profile of the people who buy, follow and care about Pet store in Germany — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 7,195,797 people in Germany.
The average Pet store fan in Germany is 38.6 years old, more female, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Pet food, Maltese (dog), Dog lovers, with strongest over-indexing on Pet food (5.31× the country average).
Demographically, the Pet store audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pet store fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
At a glance
The key figures that characterise the Pet store profile in Germany.
Search interest · 12-month trend
Demographics of Pet store fans
64.4% are female, 35.6% are male, average age 38.6.
Gender split
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 38.6 |
| Estimated audience size | 7,195,797 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Pet store audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Geography
Where the Pet store audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~2M | 3.66× | |
| 02 | Berlin | ~700K | 2.30× | |
| 03 | Rheinland-Pfalz | ~500K | 1.40× | |
| 04 | Nordrhein-Westfalen | ~2M | 1.27× | |
| 05 | Bayern | ~1M | 1.07× | |
| 06 | Brandenburg | ~200K | 1.07× | |
| 07 | Sachsen-Anhalt | ~200K | 0.94× | |
| 08 | Mecklenburg-Vorpommern | ~100K | 0.94× | |
| 09 | Bremen | ~60K | 0.93× | |
| 10 | Sachsen | ~300K | 0.88× | |
| 11 | Saarland | ~80K | 0.87× | |
| 12 | Thüringen | ~200K | 0.86× | |
| 13 | Hamburg | ~100K | 0.86× | |
| 14 | Baden-Württemberg | ~800K | 0.79× | |
| 15 | Schleswig-Holstein | ~200K | 0.77× | |
| 16 | Niedersachsen | ~500K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maltese (dog) | Pets & Animals | 6.74× | ||
| 02 | Border Collie | Pets & Animals | 5.79× | ||
| 03 | Pomeranian (dog) | Pets & Animals | 5.75× | ||
| 04 | Dog harness | Pets & Animals | 5.47× | ||
| 05 | British Shorthair | Pets & Animals | 5.43× | ||
| 06 | Dog breeding | Pets & Animals | 5.40× | ||
| 07 | Australian Shepherd | Pets & Animals | 5.36× | ||
| 08 | Pet food | Pets & Animals | 5.31× | ||
| 09 | Siamese cat | Pets & Animals | 5.30× | ||
| 10 | Chihuahua (dog) | Pets & Animals | 5.26× | ||
| 11 | Maine Coon | Pets & Animals | 5.19× | ||
| 12 | Dog lovers | Pets & Animals | 5.04× | ||
| 13 | Beagle | Pets & Animals | 4.84× | ||
| 14 | Cat food | Pets & Animals | 4.82× | ||
| 15 | Dog collar | Pets & Animals | 4.71× | ||
| 16 | Obedience school | Pets & Animals | 4.43× | ||
| 17 | Dog food | Pets & Animals | 4.19× | ||
| 18 | Dog walking | Pets & Animals | 3.85× | ||
| 19 | Dog breed | Pets & Animals | 3.31× | ||
| 20 | Animal welfare | Politics & Society | 3.24× |
Personality of the Pet store audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.62× | |
| Mindfulness | BALANCE | 1.50× | |
| Creativity | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.67× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.75× |
Frequently asked questions
How many fans does Pet store have in Germany?
Pet store has an estimated audience of 7,195,797 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Pet store fans?
64.4% of Pet store fans are female, 35.6% are male, with an average age of 38.6 years.
Which brands do Pet store fans like most?
Pet store fans show strongest brand affinity for Pet food (5.31×), Maltese (dog) (6.74×), and Dog lovers (5.04×) over the country average.
Where do Pet store fans live in Germany?
Pet store fans in Germany are most concentrated in Hessen (reach ~2M), Nordrhein-Westfalen (reach ~2M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Pet store fans also like?
Beyond Pet store itself, the audience over-indexes on Maltese (dog) (6.74×), Dog lovers (5.04×), Dog harness (5.47×), and Pomeranian (dog) (5.75×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Pets & Animals audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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