Pet store Audience in Germany
Pet store has an estimated audience of 7,195,797 people in Germany. 64.4% are female, 35.6% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Pet food, Maltese (dog), Dog lovers, Dog harness, Pomeranian (dog).
The average Pet store fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Pet food, Maltese (dog), Dog lovers, with strongest over-indexing on Pet food (5.31× the country average). Demographically, the Pet store audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Touchpoint
Demographics of Pet store fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 38.6 |
| Estimated audience size | 7,195,797 |
Audience persona
The typical Pet store fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,051,260 | 1.3× |
| Hessen | 1,916,901 | 3.5× |
| Bayern | 1,226,145 | 1.06× |
| Berlin | 891,192 | 2.77× |
| Baden-Württemberg | 773,985 | 0.79× |
| Rheinland-Pfalz | 528,704 | 1.47× |
| Niedersachsen | 497,199 | 0.71× |
| Sachsen | 299,699 | 0.85× |
| Brandenburg | 255,851 | 1.15× |
| Sachsen-Anhalt | 172,195 | 0.92× |
| Schleswig-Holstein | 162,030 | 0.63× |
| Hamburg | 133,475 | 0.82× |
| Mecklenburg-Vorpommern | 133,383 | 0.97× |
| Thüringen | 111,160 | 0.61× |
| Saarland | 49,909 | 0.56× |
| Bremen | 42,649 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 5.31× | Pets & Animals |
| Maltese (dog) | 6.74× | Pets & Animals |
| Dog lovers | 5.04× | Pets & Animals |
| Dog harness | 5.47× | Pets & Animals |
| Pomeranian (dog) | 5.75× | Pets & Animals |
| Chihuahua (dog) | 5.26× | Pets & Animals |
| Dog collar | 4.71× | Pets & Animals |
| Dog food | 4.19× | Pets & Animals |
| Cat food | 4.82× | Pets & Animals |
| Border Collie | 5.79× | Pets & Animals |
| British Shorthair | 5.43× | Pets & Animals |
| Dog breeding | 5.4× | Pets & Animals |
| Dog walking | 3.85× | Pets & Animals |
| Siamese cat | 5.3× | Pets & Animals |
| Obedience school | 4.43× | Pets & Animals |
| Beagle | 4.84× | Pets & Animals |
| Animal welfare | 3.24× | Politics & Society |
| Maine Coon | 5.19× | Pets & Animals |
| Australian Shepherd | 5.36× | Pets & Animals |
| Dog breed | 3.31× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.36 |
| Sustainability | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.38 |
| DIY Mentality | THRILL | 1.38 |
| Mindfulness | BALANCE | 1.27 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
See Pet store audiences in other countries
More Pets & Animals audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Pet store have in Germany?
Pet store has an estimated audience of 7,195,797 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Pet store fans?
64.4% of Pet store fans are female, 35.6% are male, with an average age of 38.6 years.
Which brands do Pet store fans like most?
Pet store fans show strongest brand affinity for Pet food (5.31×), Maltese (dog) (6.74×), and Dog lovers (5.04×) over the country average.
Where do Pet store fans live in Germany?
Pet store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,051,260), Hessen (reach 1,916,901), and Bayern (reach 1,226,145). These three regions account for the largest share of the active audience.
What other brands do Pet store fans also like?
Beyond Pet store itself, the audience over-indexes on Maltese (dog) (6.74×), Dog lovers (5.04×), Dog harness (5.47×), and Pomeranian (dog) (5.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.