Maltese (dog) Audience in Germany
Maltese (dog) has an estimated audience of 5,858,611 people in Germany. 65.0% are female, 35.0% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pet store, Dog grooming, Pet food, Veterinary medicine, Do it yourself (DIY).
The average Maltese (dog) fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pet store, Dog grooming, Pet food, with strongest over-indexing on Pet store (8.36× the country average). Demographically, the Maltese (dog) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Maltese (dog) fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 38.0 |
| Estimated audience size | 5,858,611 |
Audience persona
The typical Maltese (dog) fan in Germany is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,225,400 | 0.96× |
| Bayern | 1,173,004 | 1.25× |
| Baden-Württemberg | 905,390 | 1.13× |
| Hessen | 760,890 | 1.7× |
| Berlin | 530,166 | 2.02× |
| Niedersachsen | 445,512 | 0.78× |
| Rheinland-Pfalz | 333,419 | 1.14× |
| Sachsen | 226,657 | 0.79× |
| Schleswig-Holstein | 151,704 | 0.72× |
| Brandenburg | 148,045 | 0.81× |
| Hamburg | 133,103 | 1.01× |
| Sachsen-Anhalt | 116,167 | 0.77× |
| Thüringen | 93,447 | 0.63× |
| Mecklenburg-Vorpommern | 63,856 | 0.57× |
| Saarland | 57,131 | 0.79× |
| Bremen | 46,721 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 8.36× | Pets & Animals |
| Dog grooming | 12.93× | Pets & Animals |
| Pet food | 5.48× | Pets & Animals |
| Veterinary medicine | 6.11× | Business & Career |
| Do it yourself (DIY) | 2.97× | Home & Garden |
| Livemusic | 3.83× | Music & Radio |
| Harry Potter | 2× | Movies & TV |
| Mountain biking | 4.56× | Sports |
| Spiegel Online | 2.28× | News |
| Pet sitting | 4.12× | Pets & Animals |
| Etsy | 3.49× | Fashion & Accessoires |
| Royal Canin | 11.06× | Pets & Animals |
| Superman | 2.95× | Movies & TV |
| Animal rights | 3.78× | Politics & Society |
| Pet insurance | 13.02× | Pets & Animals |
| Millie Bobby Brown | 3.8× | Movies & TV |
| Vegetable Gardening | 5.21× | Food & Beverages |
| Ski resort | 3.28× | Travel & Leisure |
| Disneyland | 3.7× | Travel & Leisure |
| Contemporary art | 2.59× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.77 |
| Sustainability | BALANCE | 1.79 |
| DIY Mentality | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.5 |
| Sports Activity | POWER | 1.47 |
| Creativity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 17.8% |
| Germany | 6.8% |
See Maltese (dog) audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Maltese (dog) have in Germany?
Maltese (dog) has an estimated audience of 5,858,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maltese (dog) fans?
65.0% of Maltese (dog) fans are female, 35.0% are male, with an average age of 38.0 years.
Which brands do Maltese (dog) fans like most?
Maltese (dog) fans show strongest brand affinity for Pet store (8.36×), Dog grooming (12.93×), and Pet food (5.48×) over the country average.
Where do Maltese (dog) fans live in Germany?
Maltese (dog) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,225,400), Bayern (reach 1,173,004), and Baden-Württemberg (reach 905,390). These three regions account for the largest share of the active audience.
What other brands do Maltese (dog) fans also like?
Beyond Maltese (dog) itself, the audience over-indexes on Dog grooming (12.93×), Pet food (5.48×), Veterinary medicine (6.11×), and Do it yourself (DIY) (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maltese (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.