Royal Canin Audience in Germany
Royal Canin has an estimated audience of 731,614 people in Germany. 64.2% are female, 35.8% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pedigree Petfoods, Maltese (dog), Alpo (pet food), Doberman Pinscher, Cat food.
The average Royal Canin fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pedigree Petfoods, Maltese (dog), Alpo (pet food), with strongest over-indexing on Pedigree Petfoods (97.19× the country average). Demographically, the Royal Canin audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand · Subtype: Pet food
Demographics of Royal Canin fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 37.9 |
| Estimated audience size | 731,614 |
Audience persona
The typical Royal Canin fan in Germany is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Pedigree Petfoods.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,615 | 1.03× |
| Bayern | 115,535 | 0.98× |
| Baden-Württemberg | 96,468 | 0.97× |
| Niedersachsen | 79,194 | 1.11× |
| Hessen | 54,963 | 0.99× |
| Rheinland-Pfalz | 43,902 | 1.2× |
| Sachsen | 34,620 | 0.96× |
| Schleswig-Holstein | 31,432 | 1.2× |
| Berlin | 24,181 | 0.74× |
| Brandenburg | 22,728 | 1× |
| Sachsen-Anhalt | 21,606 | 1.14× |
| Thüringen | 20,376 | 1.09× |
| Mecklenburg-Vorpommern | 16,732 | 1.2× |
| Hamburg | 12,217 | 0.74× |
| Saarland | 9,069 | 1.01× |
| Bremen | 3,989 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedigree Petfoods | 97.19× | Shopping |
| Maltese (dog) | 11.04× | Pets & Animals |
| Alpo (pet food) | 59.27× | Shopping |
| Doberman Pinscher | 7.74× | Pets & Animals |
| Cat food | 5.92× | Pets & Animals |
| Siamese cat | 7.12× | Pets & Animals |
| Chihuahua (dog) | 6.04× | Pets & Animals |
| British Shorthair | 6.76× | Pets & Animals |
| Beagle | 6.27× | Pets & Animals |
| Border Collie | 6.51× | Pets & Animals |
| Dog collar | 4.89× | Pets & Animals |
| Sphynx cat | 7.06× | Pets & Animals |
| Litter box | 5.65× | Pets & Animals |
| Maine Coon | 6.46× | Pets & Animals |
| Pet food | 4.25× | Pets & Animals |
| Dog food | 4.22× | Pets & Animals |
| Persian cat | 5.39× | Pets & Animals |
| Harry Potter | 2.28× | Movies & TV |
| Pet store | 4.56× | Pets & Animals |
| Wildlife photography | 4.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| Pet Ownership | JOY | 1.59 |
| DIY Mentality | THRILL | 1.56 |
| Indulgence | JOY | 1.28 |
| Mindfulness | BALANCE | 1.27 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.5% |
| United Kingdom | 8.7% |
| France | 8.0% |
See Royal Canin audiences in other countries
More Pet food audiences in Germany
- Pets Deli (1,344,789)
- Dreamies (507,487)
- Eukanuba (239,542)
- Edgard & Cooper (164,617)
- Animonda (126,894)
Frequently asked questions
How many fans does Royal Canin have in Germany?
Royal Canin has an estimated audience of 731,614 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Royal Canin fans?
64.2% of Royal Canin fans are female, 35.8% are male, with an average age of 37.9 years.
Which brands do Royal Canin fans like most?
Royal Canin fans show strongest brand affinity for Pedigree Petfoods (97.19×), Maltese (dog) (11.04×), and Alpo (pet food) (59.27×) over the country average.
Where do Royal Canin fans live in Germany?
Royal Canin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,615), Bayern (reach 115,535), and Baden-Württemberg (reach 96,468). These three regions account for the largest share of the active audience.
What other brands do Royal Canin fans also like?
Beyond Royal Canin itself, the audience over-indexes on Maltese (dog) (11.04×), Alpo (pet food) (59.27×), Doberman Pinscher (7.74×), and Cat food (5.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Royal Canin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.