Rascasse Audience Intelligence

Royal Canin Target Market in Germany

A data profile of the people who buy, follow and care about Royal Canin in Germany — modelled from more than twelve digital signal sources. Royal Canin has an estimated audience of 732,278 people in Germany.

#2among Pet food in Germany#1113among Brand in Germany#161in Pets & Animals

The average Royal Canin fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pedigree Petfoods, Maltese (dog), Alpo (pet food), with strongest over-indexing on Pedigree Petfoods (97.19× the country average).

Demographically, the Royal Canin audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Royal Canin fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Pedigree Petfoods.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Canin profile in Germany.

Audience size
732K
in Germany
Gender
64.2%♀
35.8% male
Age
37.9
average years
Country rank
#8532
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Royal Canin

64.2% are female, 35.8% are male, average age 37.9.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Royal Canin audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age37.9
Estimated audience size732,278
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Royal Canin audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Royal Canin audience comes from Germany.

Worldwide audience distribution share by country for Royal Canin
CountryShare
Germany11.3%
United Kingdom8.5%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Canin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Royal Canin customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.19×
02Mecklenburg-Vorpommern~20K1.19×
03Rheinland-Pfalz~40K1.18×
04Sachsen-Anhalt~20K1.16×
05Thüringen~20K1.12×
06Niedersachsen~80K1.11×
07Saarland~9K1.04×
08Nordrhein-Westfalen~200K1.02×
09Brandenburg~20K1.01×
10Sachsen~40K0.99×
11Hessen~50K0.96×
12Bayern~100K0.95×
13Baden-Württemberg~90K0.94×
14Hamburg~10K0.75×
15Bremen~5K0.72×
16Berlin~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Royal Canin, Germany
0.71×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Canin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Canin audience
#·InterestCategoryAffinity×
01Pedigree PetfoodsShopping97.19×
02Alpo (pet food)Shopping59.27×
03Maltese (dog)Pets & Animals11.04×
04Doberman PinscherPets & Animals7.74×
05Siamese catPets & Animals7.12×
06Sphynx catPets & Animals7.06×
07British ShorthairPets & Animals6.76×
08Border ColliePets & Animals6.51×
09Maine CoonPets & Animals6.46×
10BeaglePets & Animals6.27×
11Chihuahua (dog)Pets & Animals6.04×
12Cat foodPets & Animals5.92×
13Litter boxPets & Animals5.65×
14Persian catPets & Animals5.39×
15Dog collarPets & Animals4.89×
16Wildlife photographyTechnology & Electronics4.71×
17Pet storePets & Animals4.56×
18Pet foodPets & Animals4.25×
19Dog foodPets & Animals4.22×
20Harry PotterMovies & TV2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Canin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Canin audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.70×
CreativityOPEN1.64×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Canin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
IndividualismJOY0.62×
Family OrientationCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Royal Canin's target market in Germany?

Royal Canin's target market in Germany covers an estimated 732,278 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Royal Canin customers?

64.2% of the Royal Canin audience are female, 35.8% are male, with an average age of 37.9 years.

03

Which brands do Royal Canin fans like most?

Royal Canin fans show strongest brand affinity for Pedigree Petfoods (97.19×), Maltese (dog) (11.04×), and Alpo (pet food) (59.27×) over the country average.

04

Where do Royal Canin fans live in Germany?

Royal Canin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Royal Canin fans also like?

Beyond Royal Canin itself, the audience over-indexes on Maltese (dog) (11.04×), Alpo (pet food) (59.27×), Doberman Pinscher (7.74×), and Cat food (5.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet food audiences in Germany

See Royal Canin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Royal Canin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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