Dreamies Audience in Germany
Dreamies has an estimated audience of 507,486 people in Germany. 64.3% are female, 35.7% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Pet food, Pet store, Tagesschau, Cat food, Pets.
The average Dreamies fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Pet food, Pet store, Tagesschau, with strongest over-indexing on Pet food (4.06× the country average). Demographically, the Dreamies audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand · Subtype: Pet food
Demographics of Dreamies fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 40.1 |
| Estimated audience size | 507,486 |
Audience persona
The typical Dreamies fan in Germany is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,429 | 0.63× |
| Bayern | 35,440 | 0.43× |
| Hessen | 34,907 | 0.9× |
| Sachsen-Anhalt | 29,245 | 2.22× |
| Rheinland-Pfalz | 27,735 | 1.09× |
| Niedersachsen | 26,531 | 0.54× |
| Saarland | 25,123 | 4.03× |
| Baden-Württemberg | 22,566 | 0.33× |
| Brandenburg | 17,577 | 1.12× |
| Sachsen | 16,425 | 0.66× |
| Thüringen | 16,424 | 1.27× |
| Berlin | 12,359 | 0.54× |
| Schleswig-Holstein | 12,337 | 0.68× |
| Mecklenburg-Vorpommern | 11,614 | 1.2× |
| Hamburg | 2,338 | 0.2× |
| Bremen | 679 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 4.06× | Pets & Animals |
| Pet store | 4.58× | Pets & Animals |
| Tagesschau | 2.32× | Movies & TV |
| Cat food | 4.05× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Western Union | 3.46× | Business & Career |
| Maine Coon | 3.81× | Pets & Animals |
| Spiegel Online | 1.61× | News |
| RTL Television | 2.36× | Movies & TV |
| Do it yourself (DIY) | 1.56× | Home & Garden |
| Real property | 3.16× | Home & Garden |
| Ariana Grande | 3.51× | Music & Radio |
| Westdeutscher Rundfunk | 2.31× | Movies & TV |
| Satire | 2.68× | Literature |
| Vacations | 1.68× | Travel & Leisure |
| Fressnapf | 2.15× | Shopping |
| Transfermarkt | 1.62× | Sports |
| Livemusic | 1.78× | Music & Radio |
| Pandora | 2.88× | Fashion & Accessoires |
| Self care | 1.89× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.71 |
| Indulgence | JOY | 1.25 |
| DIY Mentality | THRILL | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Sports Activity | POWER | 1.18 |
| LGBTQ+ Identity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.7% |
| United Kingdom | 6.4% |
| Austria | 2.5% |
See Dreamies audiences in other countries
More Pet food audiences in Germany
- Pets Deli (1,344,789)
- Royal Canin (731,615)
- Eukanuba (239,542)
- Edgard & Cooper (164,617)
- Animonda (126,894)
Frequently asked questions
How many fans does Dreamies have in Germany?
Dreamies has an estimated audience of 507,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dreamies fans?
64.3% of Dreamies fans are female, 35.7% are male, with an average age of 40.1 years.
Which brands do Dreamies fans like most?
Dreamies fans show strongest brand affinity for Pet food (4.06×), Pet store (4.58×), and Tagesschau (2.32×) over the country average.
Where do Dreamies fans live in Germany?
Dreamies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,429), Bayern (reach 35,440), and Hessen (reach 34,907). These three regions account for the largest share of the active audience.
What other brands do Dreamies fans also like?
Beyond Dreamies itself, the audience over-indexes on Pet store (4.58×), Tagesschau (2.32×), Cat food (4.05×), and Pets (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dreamies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.