Rascasse Audience Intelligence

Pets Deli Target Market in Germany

A data profile of the people who buy, follow and care about Pets Deli in Germany — modelled from more than twelve digital signal sources. Pets Deli has an estimated audience of 1,170,519 people in Germany.

#1among Pet food in Germany#729among Brand in Germany#127in Pets & Animals

The average Pets Deli fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pet store, Pet food, Dog grooming, with strongest over-indexing on Pet store (4.75× the country average).

Demographically, the Pets Deli audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pets Deli fan in Germany is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pets Deli profile in Germany.

Audience size
1.2M
in Germany
Gender
64.8%♀
35.2% male
Age
38.9
average years
Country rank
#5667
Brand in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pets Deli

64.8% are female, 35.2% are male, average age 38.9.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Pets Deli audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age38.9
Estimated audience size1,170,519
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Pets Deli audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Pets Deli audience comes from Germany.

Worldwide audience distribution share by country for Pets Deli
CountryShare
Germany88.1%
Austria6.5%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pets Deli audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pets Deli customers by region in Germany
#RegionReachAffinity×
01Brandenburg~60K1.41×
02Sachsen-Anhalt~40K1.24×
03Berlin~70K1.23×
04Mecklenburg-Vorpommern~30K1.13×
05Schleswig-Holstein~50K1.12×
06Thüringen~40K1.10×
07Niedersachsen~100K1.04×
08Sachsen~70K1.01×
09Nordrhein-Westfalen~300K0.92×
10Bayern~200K0.89×
11Rheinland-Pfalz~60K0.89×
12Saarland~10K0.89×
13Hamburg~30K0.85×
14Baden-Württemberg~200K0.82×
15Hessen~80K0.78×
16Bremen~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Pets Deli, Germany
0.74×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pets Deli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pets Deli audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio5.92×
02Dog groomingPets & Animals5.73×
03Pet storePets & Animals4.75×
04Pet foodPets & Animals3.84×
05Veterinary medicineBusiness & Career3.25×
06Pet sittingPets & Animals3.21×
07Cat foodPets & Animals2.82×
08British ShorthairPets & Animals2.68×
09Shih TzuPets & Animals2.62×
10Labrador RetrieverPets & Animals2.38×
11French BulldogPets & Animals2.29×
12VolunteeringPolitics & Society2.19×
13House musicMusic & Radio2.14×
14HugendubelShopping2.06×
15SupermanMovies & TV1.95×
16BatmanMovies & TV1.87×
17Do it yourself (DIY)Home & Garden1.72×
18DogsPets & Animals1.72×
19AirbnbTravel & Leisure1.52×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pets Deli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pets Deli audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.10×
Community OrientationOPEN1.57×
ExtroversionTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pets Deli audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.94×
Need for SecurityCONSERVATISM0.96×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pets Deli's target market in Germany?

Pets Deli's target market in Germany covers an estimated 1,170,519 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pets Deli customers?

64.8% of the Pets Deli audience are female, 35.2% are male, with an average age of 38.9 years.

03

Which brands do Pets Deli fans like most?

Pets Deli fans show strongest brand affinity for Pet store (4.75×), Pet food (3.84×), and Dog grooming (5.73×) over the country average.

04

Where do Pets Deli fans live in Germany?

Pets Deli fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pets Deli fans also like?

Beyond Pets Deli itself, the audience over-indexes on Pet food (3.84×), Dog grooming (5.73×), Veterinary medicine (3.25×), and Cats (musical) (5.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet food audiences in Germany

See Pets Deli audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pets Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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