Pets Deli Audience in Germany
Pets Deli has an estimated audience of 662,050 people in Germany. 64.8% are female, 35.2% are male, average age 38.9. Top brand affinities: Pet store, Pet food, Spiegel Online, Do it yourself (DIY), Cat food.
Top brand affinities include Pet store, Pet food, Spiegel Online, with strongest over-indexing on Pet store (5.99× the country average). Demographically, the Pets Deli audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Category: Pets & Animals · Type: Brand · Subtype: Pet food
Demographics of Pets Deli fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 38.9 |
| Estimated audience size | 662,050 |
Audience persona
The typical Pets Deli fan in Germany is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 5.99× | Pets & Animals |
| Pet food | 4.98× | Pets & Animals |
| Spiegel Online | 1.97× | News |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Cat food | 3.06× | Pets & Animals |
| Ariana Grande | 4.42× | Music & Radio |
| Maine Coon | 3.9× | Pets & Animals |
| Tagesschau | 1.58× | Movies & TV |
| Dog grooming | 4.83× | Pets & Animals |
| Livemusic | 2.44× | Music & Radio |
| Crochet | 3.03× | Home & Garden |
| Fressnapf | 2.67× | Shopping |
| RTL Television | 2.37× | Movies & TV |
| Labrador Retriever | 2.54× | Pets & Animals |
| Natural foods | 3.02× | Food & Beverages |
| Airbnb | 1.59× | Travel & Leisure |
| Pet adoption | 3.83× | Pets & Animals |
| Shih Tzu | 2.56× | Pets & Animals |
| Rossmann | 1.52× | Shopping |
| Veterinary medicine | 2.28× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.68 |
| Sustainability | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.41 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.7% |
| Austria | 6.7% |
| Australia | 2.6% |
See Pets Deli audiences in other countries
More Pet food audiences in Germany
- Royal Canin (731,615)
- Dreamies (507,487)
- Eukanuba (239,542)
- Edgard & Cooper (164,617)
- Animonda (126,894)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pets Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.