Pets Deli Audience in Germany
Pets Deli has an estimated audience of 662,050 people in Germany. 64.8% are female, 35.2% are male, average age 38.9. Top brand affinities: Collectable, Information sensitivity, Carrie (novel), Boogie-woogie (dance), Icon (magazine).
Top brand affinities include Collectable, Information sensitivity, Carrie (novel), with strongest over-indexing on Collectable (1.93× the country average). Demographically, the Pets Deli audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Category: Pets & Animals · Type: Brand · Subtype: Pet food
Demographics of Pets Deli fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 38.9 |
| Estimated audience size | 662,050 |
Audience persona
The typical Pets Deli fan in Germany is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.93× | Kids & Family |
| Information sensitivity | 4.53× | Technology & Electronics |
| Carrie (novel) | 3.51× | Literature |
| Boogie-woogie (dance) | 4.32× | Music & Radio |
| Icon (magazine) | 1.5× | Arts & Culture |
| Cachorro | 2.07× | Pets & Animals |
| Ireen Sheer | 1.55× | Music & Radio |
| Bank account | 1.6× | Business & Career |
| Ipekyol | 1.79× | Shopping |
| Preacher (comics) | 2.84× | Literature |
| Glashütte | 1.73× | Travel & Leisure |
| Scratching post | 2.3× | Pets & Animals |
| Celtic mythology | 2.08× | Arts & Culture |
| Hostelworld | 2.4× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 1.82× | Music & Radio |
| Keeper (password manager) | 1.62× | Technology & Electronics |
| Tifo | 2.66× | Sports |
| Jason Clarke (actor) | 1.72× | Movies & TV |
| Timo Hildebrand | 3.37× | Sports |
| Microsoft Exchange Server | 4.42× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.68 |
| Sustainability | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.41 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.7% |
| Austria | 6.7% |
| Australia | 2.6% |
See Pets Deli audiences in other countries
More Pet food audiences in Germany
- Royal Canin (731,615)
- Dreamies (507,487)
- Eukanuba (239,542)
- Edgard & Cooper (164,617)
- Animonda (126,894)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pets Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.