Eukanuba Target Market in Germany
A data profile of the people who buy, follow and care about Eukanuba in Germany — modelled from more than twelve digital signal sources. Eukanuba has an estimated audience of 239,274 people in Germany.
The average Eukanuba fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Border Collie, Doberman Pinscher, Fressnapf, with strongest over-indexing on Border Collie (12× the country average).
Demographically, the Eukanuba audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eukanuba fan in Germany is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Border Collie.
At a glance
The key figures that characterise the Eukanuba profile in Germany.
Search interest · 12-month trend
Customer demographics of Eukanuba
69.2% are female, 30.8% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.2 |
| Estimated audience size | 239,274 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 26% |
Geography
Where the Eukanuba audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~30K | 1.20× | |
| 02 | Nordrhein-Westfalen | ~60K | 1.15× | |
| 03 | Saarland | ~3K | 1.15× | |
| 04 | Rheinland-Pfalz | ~10K | 1.12× | |
| 05 | Brandenburg | ~8K | 1.12× | |
| 06 | Schleswig-Holstein | ~9K | 1.09× | |
| 07 | Sachsen-Anhalt | ~7K | 1.08× | |
| 08 | Thüringen | ~7K | 1.08× | |
| 09 | Mecklenburg-Vorpommern | ~5K | 1.07× | |
| 10 | Hessen | ~20K | 0.93× | |
| 11 | Sachsen | ~10K | 0.92× | |
| 12 | Bremen | ~2K | 0.92× | |
| 13 | Hamburg | ~5K | 0.87× | |
| 14 | Bayern | ~30K | 0.81× | |
| 15 | Berlin | ~8K | 0.79× | |
| 16 | Baden-Württemberg | ~20K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Eukanuba audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardigan Welsh Corgi | Pets & Animals | 28.33× | ||
| 02 | Pedigree Petfoods | Shopping | 26.00× | ||
| 03 | Purebred | Pets & Animals | 23.15× | ||
| 04 | Toy dog | Pets & Animals | 15.93× | ||
| 05 | Puppy love | Pets & Animals | 14.96× | ||
| 06 | Border Collie | Pets & Animals | 12.00× | ||
| 07 | Doberman Pinscher | Pets & Animals | 11.03× | ||
| 08 | Welsh Corgi | Pets & Animals | 11.03× | ||
| 09 | Labrador | Pets & Animals | 11.02× | ||
| 10 | Boston Terrier | Pets & Animals | 9.98× | ||
| 11 | Great Dane | Pets & Animals | 8.96× | ||
| 12 | Staffordshire Bull Terrier | Pets & Animals | 8.63× | ||
| 13 | Australian Shepherd | Pets & Animals | 8.60× | ||
| 14 | Dog agility | Pets & Animals | 8.41× | ||
| 15 | Fressnapf | Shopping | 8.12× | ||
| 16 | Alaskan Malamute | Pets & Animals | 7.92× | ||
| 17 | Dog breeding | Pets & Animals | 7.09× | ||
| 18 | Pet sitting | Pets & Animals | 6.04× | ||
| 19 | Dog health | Pets & Animals | 4.80× | ||
| 20 | Dog food | Pets & Animals | 4.00× |
Personality of the Eukanuba audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 5.37× | |
| Individualism | JOY | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× |
Frequently asked questions
Who is Eukanuba's target market in Germany?
Eukanuba's target market in Germany covers an estimated 239,274 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eukanuba customers?
69.2% of the Eukanuba audience are female, 30.8% are male, with an average age of 41.2 years.
Which brands do Eukanuba fans like most?
Eukanuba fans show strongest brand affinity for Border Collie (12×), Doberman Pinscher (11.03×), and Fressnapf (8.12×) over the country average.
Where do Eukanuba fans live in Germany?
Eukanuba fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Eukanuba fans also like?
Beyond Eukanuba itself, the audience over-indexes on Doberman Pinscher (11.03×), Fressnapf (8.12×), Cardigan Welsh Corgi (28.33×), and Welsh Corgi (11.03×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Pet food audiences in Germany
- Pets Deli (1,170,520)
- Royal Canin (732,278)
- Dreamies (512,058)
- Animonda (145,330)
- Edgard & Cooper (125,355)
See Eukanuba audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eukanuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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