Eukanuba Audience in Germany
Eukanuba has an estimated audience of 239,542 people in Germany. 69.2% are female, 30.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Border Collie, Doberman Pinscher, Fressnapf, Cardigan Welsh Corgi, Welsh Corgi.
The average Eukanuba fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Border Collie, Doberman Pinscher, Fressnapf, with strongest over-indexing on Border Collie (12× the country average). Demographically, the Eukanuba audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand · Subtype: Pet food
Demographics of Eukanuba fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.2 |
| Estimated audience size | 239,542 |
Audience persona
The typical Eukanuba fan in Germany is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Border Collie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,623 | 1.18× |
| Bayern | 31,913 | 0.83× |
| Niedersachsen | 29,482 | 1.27× |
| Baden-Württemberg | 23,253 | 0.71× |
| Hessen | 17,429 | 0.95× |
| Rheinland-Pfalz | 14,271 | 1.19× |
| Sachsen | 9,782 | 0.83× |
| Schleswig-Holstein | 9,282 | 1.08× |
| Brandenburg | 8,152 | 1.1× |
| Berlin | 8,047 | 0.75× |
| Thüringen | 7,317 | 1.2× |
| Sachsen-Anhalt | 6,895 | 1.11× |
| Mecklenburg-Vorpommern | 5,074 | 1.11× |
| Hamburg | 4,211 | 0.78× |
| Saarland | 3,814 | 1.3× |
| Bremen | 1,268 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Border Collie | 12× | Pets & Animals |
| Doberman Pinscher | 11.03× | Pets & Animals |
| Fressnapf | 8.12× | Shopping |
| Cardigan Welsh Corgi | 28.33× | Pets & Animals |
| Welsh Corgi | 11.03× | Pets & Animals |
| Puppy love | 14.96× | Pets & Animals |
| Labrador | 11.02× | Pets & Animals |
| Australian Shepherd | 8.6× | Pets & Animals |
| Boston Terrier | 9.98× | Pets & Animals |
| Great Dane | 8.96× | Pets & Animals |
| Dog breeding | 7.09× | Pets & Animals |
| Staffordshire Bull Terrier | 8.63× | Pets & Animals |
| Pet sitting | 6.04× | Pets & Animals |
| Dog agility | 8.41× | Pets & Animals |
| Alaskan Malamute | 7.92× | Pets & Animals |
| Dog health | 4.8× | Pets & Animals |
| Dog food | 4× | Pets & Animals |
| Pedigree Petfoods | 26× | Shopping |
| Purebred | 23.15× | Pets & Animals |
| Toy dog | 15.93× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.73 |
| Family Orientation | CONSERVATISM | 1.58 |
| DIY Mentality | THRILL | 1.43 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Extroversion | THRILL | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.9% |
| France | 16.3% |
| Mexico | 10.4% |
See Eukanuba audiences in other countries
More Pet food audiences in Germany
- Pets Deli (1,344,789)
- Royal Canin (731,615)
- Dreamies (507,487)
- Edgard & Cooper (164,617)
- Animonda (126,894)
Frequently asked questions
How many fans does Eukanuba have in Germany?
Eukanuba has an estimated audience of 239,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eukanuba fans?
69.2% of Eukanuba fans are female, 30.8% are male, with an average age of 41.2 years.
Which brands do Eukanuba fans like most?
Eukanuba fans show strongest brand affinity for Border Collie (12×), Doberman Pinscher (11.03×), and Fressnapf (8.12×) over the country average.
Where do Eukanuba fans live in Germany?
Eukanuba fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,623), Bayern (reach 31,913), and Niedersachsen (reach 29,482). These three regions account for the largest share of the active audience.
What other brands do Eukanuba fans also like?
Beyond Eukanuba itself, the audience over-indexes on Doberman Pinscher (11.03×), Fressnapf (8.12×), Cardigan Welsh Corgi (28.33×), and Welsh Corgi (11.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eukanuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.