Rascasse Audience Intelligence

Puppy love Audience in Germany

A data profile of the people who buy, follow and care about Puppy love in Germany — modelled from more than twelve digital signal sources. Puppy love has an estimated audience of 1,441,203 people in Germany.

#2471among Topic in Germany#119in Pets & Animals

The average Puppy love fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fressnapf, Tagesschau, Pet food, with strongest over-indexing on Fressnapf (5.55× the country average).

Demographically, the Puppy love audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Puppy love fan in Germany is more female, around 33.5 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puppy love profile in Germany.

Audience size
1.4M
in Germany
Gender
64.8%♀
35.2% male
Age
33.5
average years
Country rank
#4627
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puppy love fans

64.8% are female, 35.2% are male, average age 33.5.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Puppy love audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age33.5
Estimated audience size1,441,203
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Puppy love audience in Germany
Age bracketShare%
16-1932%
20-2925%
30-3917%
40-4917%
50+9%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Puppy love audience comes from Germany.

Worldwide audience distribution share by country for Puppy love
CountryShare
United States27.1%
Japan9.2%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puppy love audience in Germany is strongest.

Fig. 05

Top regions by affinity

Puppy love fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.24×
02Nordrhein-Westfalen~400K1.12×
03Rheinland-Pfalz~80K1.10×
04Niedersachsen~100K1.03×
05Schleswig-Holstein~50K1.02×
06Saarland~20K1.02×
07Baden-Württemberg~200K1.01×
08Bremen~10K1.01×
09Sachsen-Anhalt~40K1.00×
10Bayern~200K0.99×
11Thüringen~40K0.96×
12Berlin~60K0.94×
13Sachsen~70K0.93×
14Mecklenburg-Vorpommern~30K0.92×
15Brandenburg~40K0.91×
16Hamburg~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Puppy love, Germany
0.90×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puppy love audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puppy love audience
#·InterestCategoryAffinity×
01EukanubaPets & Animals14.96×
02Cats (musical)Music & Radio6.29×
03Cane CorsoFood & Beverages5.87×
04FressnapfShopping5.55×
05Dog groomingPets & Animals5.44×
06Dog trainingPets & Animals4.77×
07Maine CoonPets & Animals4.42×
08Pet storePets & Animals4.22×
09Cat foodPets & Animals3.91×
10Pet foodPets & Animals3.76×
11Doberman PinscherPets & Animals3.45×
12Pet sittingPets & Animals3.40×
13Property finderHome & Garden3.34×
14FocusNews2.76×
15TagesschauMovies & TV2.66×
16LivemusicMusic & Radio2.48×
17BatmanMovies & TV2.23×
18Do it yourself (DIY)Home & Garden2.03×
19Netto Marken-DiscountShopping1.71×
20Harry PotterMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puppy love audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Puppy love audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.68×
Community OrientationOPEN2.08×
MindfulnessBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Puppy love audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.89×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Puppy love have in Germany?

Puppy love has an estimated audience of 1,441,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Puppy love fans?

64.8% of Puppy love fans are female, 35.2% are male, with an average age of 33.5 years.

03

Which brands do Puppy love fans like most?

Puppy love fans show strongest brand affinity for Fressnapf (5.55×), Tagesschau (2.66×), and Pet food (3.76×) over the country average.

04

Where do Puppy love fans live in Germany?

Puppy love fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Puppy love fans also like?

Beyond Puppy love itself, the audience over-indexes on Tagesschau (2.66×), Pet food (3.76×), Pet store (4.22×), and Cat food (3.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Puppy love audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Puppy love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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