Puppy love Audience in Germany
Puppy love has an estimated audience of 1,441,203 people in Germany. 64.8% are female, 35.2% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cat food, Fressnapf, Pet food, Pet store, Pets.
The average Puppy love fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cat food, Fressnapf, Pet food, with strongest over-indexing on Cat food (6.58× the country average). Demographically, the Puppy love audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Puppy love fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 33.5 |
| Estimated audience size | 1,441,203 |
Audience persona
The typical Puppy love fan in Germany is more female, around 33.5 years old, with strong Pet Ownership tendencies and a notable affinity for Cat food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,127 | 1.17× |
| Bayern | 235,431 | 1.02× |
| Baden-Württemberg | 202,517 | 1.03× |
| Niedersachsen | 145,140 | 1.04× |
| Hessen | 137,745 | 1.25× |
| Rheinland-Pfalz | 79,966 | 1.11× |
| Sachsen | 64,747 | 0.92× |
| Berlin | 62,448 | 0.97× |
| Schleswig-Holstein | 52,626 | 1.02× |
| Brandenburg | 39,579 | 0.89× |
| Sachsen-Anhalt | 36,098 | 0.97× |
| Thüringen | 34,589 | 0.94× |
| Hamburg | 28,367 | 0.87× |
| Mecklenburg-Vorpommern | 23,836 | 0.87× |
| Saarland | 17,224 | 0.97× |
| Bremen | 12,018 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cat food | 6.58× | Pets & Animals |
| Fressnapf | 6.13× | Shopping |
| Pet food | 4.31× | Pets & Animals |
| Pet store | 4.69× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Real property | 4.94× | Home & Garden |
| Western Union | 4.41× | Business & Career |
| Livemusic | 3.44× | Music & Radio |
| Eukanuba | 19.64× | Pets & Animals |
| Natural foods | 4.33× | Food & Beverages |
| Focus | 3.34× | News |
| Do it yourself (DIY) | 2.05× | Home & Garden |
| Tour de France | 5.09× | Sports |
| Ryanair | 2.1× | Travel & Leisure |
| Chartreux | 14.96× | Pets & Animals |
| Maine Coon | 3.65× | Pets & Animals |
| Sports betting | 5.19× | Games |
| Automobiles | 1.63× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.84× | Movies & TV |
| Netto Marken-Discount | 1.72× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.81 |
| Indulgence | JOY | 1.43 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.33 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Japan | 9.2% |
| China | 5.5% |
See Puppy love audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Puppy love have in Germany?
Puppy love has an estimated audience of 1,441,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Puppy love fans?
64.8% of Puppy love fans are female, 35.2% are male, with an average age of 33.5 years.
Which brands do Puppy love fans like most?
Puppy love fans show strongest brand affinity for Cat food (6.58×), Fressnapf (6.13×), and Pet food (4.31×) over the country average.
Where do Puppy love fans live in Germany?
Puppy love fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,127), Bayern (reach 235,431), and Baden-Württemberg (reach 202,517). These three regions account for the largest share of the active audience.
What other brands do Puppy love fans also like?
Beyond Puppy love itself, the audience over-indexes on Fressnapf (6.13×), Pet food (4.31×), Pet store (4.69×), and Pets (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Puppy love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.