A data profile of the people who buy, follow and care about Puppy love in United States — modelled from more than twelve digital signal sources. Puppy love has an estimated audience of 9,966,432 people in United States.
The average Puppy love fan in United States is 34.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Do it yourself (DIY), Pet store, Pet food, with strongest over-indexing on Do it yourself (DIY) (1.93× the country average).
Demographically, the Puppy love audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Puppy love fan in United States is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Puppy love profile in United States.
68.0% are female, 32.0% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 34.3 |
| Estimated audience size | 9,966,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Puppy love audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.1% |
| Japan | 9.2% |
| China | 5.5% |
Where the Puppy love audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~90K | 1.74× | |
| 02 | Arizona | ~400K | 1.73× | |
| 03 | West Virginia | ~70K | 1.59× | |
| 04 | South Dakota | ~30K | 1.35× | |
| 05 | Maryland | ~200K | 1.27× | |
| 06 | Pennsylvania | ~400K | 1.21× | |
| 07 | Oregon | ~100K | 1.20× | |
| 08 | Texas | ~1M | 1.18× | |
| 09 | Louisiana | ~100K | 1.11× | |
| 10 | Delaware | ~30K | 1.09× | |
| 11 | Nevada | ~100K | 1.04× | |
| 12 | New Hampshire | ~40K | 1.04× | |
| 13 | Arkansas | ~80K | 1.02× | |
| 14 | Iowa | ~80K | 1.01× | |
| 15 | California | ~1M | 0.99× | |
| 16 | New Jersey | ~200K | 0.98× | |
| 17 | Wisconsin | ~100K | 0.98× | |
| 18 | Maine | ~40K | 0.98× | |
| 19 | Michigan | ~300K | 0.97× | |
| 20 | Kansas | ~80K | 0.97× | |
| 21 | North Dakota | ~20K | 0.97× | |
| 22 | New Mexico | ~50K | 0.96× | |
| 23 | Missouri | ~200K | 0.95× | |
| 24 | Connecticut | ~100K | 0.95× | |
| 25 | Alaska | ~20K | 0.95× | |
| 26 | Florida | ~600K | 0.94× | |
| 27 | Minnesota | ~100K | 0.94× | |
| 28 | Kentucky | ~100K | 0.94× | |
| 29 | Hawaii | ~40K | 0.94× | |
| 30 | Alabama | ~100K | 0.93× | |
| 31 | Utah | ~80K | 0.93× | |
| 32 | Rhode Island | ~30K | 0.93× | |
| 33 | Montana | ~30K | 0.93× | |
| 34 | Vermont | ~20K | 0.93× | |
| 35 | New York | ~500K | 0.92× | |
| 36 | Virginia | ~200K | 0.91× | |
| 37 | Oklahoma | ~100K | 0.91× | |
| 38 | Idaho | ~50K | 0.91× | |
| 39 | North Carolina | ~300K | 0.90× | |
| 40 | Indiana | ~200K | 0.90× | |
| 41 | Illinois | ~300K | 0.88× | |
| 42 | Washington, District of Columbia | ~30K | 0.88× | |
| 43 | Tennessee | ~200K | 0.86× | |
| 44 | Washington | ~200K | 0.84× | |
| 45 | Massachusetts | ~200K | 0.84× | |
| 46 | Mississippi | ~70K | 0.84× | |
| 47 | Ohio | ~300K | 0.83× | |
| 48 | South Carolina | ~100K | 0.81× | |
| 49 | Georgia | ~200K | 0.80× | |
| 50 | Colorado | ~100K | 0.79× |
The strongest cross-interests of the Puppy love audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 3.60× | ||
| 02 | Dog training | Pets & Animals | 3.60× | ||
| 03 | Pet store | Pets & Animals | 3.00× | ||
| 04 | Petco | Shopping | 2.68× | ||
| 05 | Enterprise Rent-A-Car | Cars & Mobility | 2.41× | ||
| 06 | Wildlife photography | Technology & Electronics | 2.41× | ||
| 07 | Pet food | Pets & Animals | 2.36× | ||
| 08 | Pet sitting | Pets & Animals | 2.35× | ||
| 09 | Travel photography | Technology & Electronics | 2.31× | ||
| 10 | Google News | News | 2.22× | ||
| 11 | Veterinary medicine | Business & Career | 1.94× | ||
| 12 | Scooby-Doo | Movies & TV | 1.94× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 14 | Labrador Retriever | Pets & Animals | 1.91× | ||
| 15 | Real property | Home & Garden | 1.87× | ||
| 16 | Digital photography | Business & Career | 1.75× | ||
| 17 | Dog walking | Pets & Animals | 1.72× | ||
| 18 | Local food | Food & Beverages | 1.64× | ||
| 19 | Trader Joe's | Shopping | 1.56× | ||
| 20 | Taylor Swift | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.79× | |
| Design Affinity | PREMIUM | 1.62× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.87× | |
| Convenience Orientation | PREMIUM | 0.87× |
Puppy love has an estimated audience of 9,966,432 people in United States, concentrated in California and Texas.
68.0% of Puppy love fans are female, 32.0% are male, with an average age of 34.3 years.
Puppy love fans show strongest brand affinity for Do it yourself (DIY) (1.93×), Pet store (3×), and Pet food (2.36×) over the country average.
Puppy love fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Puppy love itself, the audience over-indexes on Pet store (3×), Pet food (2.36×), Petco (2.68×), and Enterprise Rent-A-Car (2.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Puppy love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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