Rascasse Audience Intelligence

Puppy love Audience in United States

A data profile of the people who buy, follow and care about Puppy love in United States — modelled from more than twelve digital signal sources. Puppy love has an estimated audience of 9,966,432 people in United States.

The average Puppy love fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Pet store, Pet food, with strongest over-indexing on Do it yourself (DIY) (1.93× the country average).

Demographically, the Puppy love audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Puppy love fan in United States is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Do it yourself (DIY).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puppy love profile in United States.

Audience size
10M
in United States
Gender
68.0%
32.0% male
Age
34.3
average years
Country rank
#3586
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puppy love fans

68.0% are female, 32.0% are male, average age 34.3.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Puppy love audience in United States
MetricValue
Female68.0%
Male32.0%
Average age34.3
Estimated audience size9,966,432
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Puppy love audience in United States
Age bracketShare%
16-1931%
20-2925%
30-3916%
40-4916%
50+12%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Puppy love audience comes from United States.

Worldwide audience distribution share by country for Puppy love
CountryShare
United States27.1%
Japan9.2%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puppy love audience in United States is strongest.

Fig. 05

Top regions by affinity

Puppy love fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~90K1.74×
02Arizona~400K1.73×
03West Virginia~70K1.59×
04South Dakota~30K1.35×
05Maryland~200K1.27×
06Pennsylvania~400K1.21×
07Oregon~100K1.20×
08Texas~1M1.18×
09Louisiana~100K1.11×
10Delaware~30K1.09×
11Nevada~100K1.04×
12New Hampshire~40K1.04×
13Arkansas~80K1.02×
14Iowa~80K1.01×
15California~1M0.99×
16New Jersey~200K0.98×
17Wisconsin~100K0.98×
18Maine~40K0.98×
19Michigan~300K0.97×
20Kansas~80K0.97×
21North Dakota~20K0.97×
22New Mexico~50K0.96×
23Missouri~200K0.95×
24Connecticut~100K0.95×
25Alaska~20K0.95×
26Florida~600K0.94×
27Minnesota~100K0.94×
28Kentucky~100K0.94×
29Hawaii~40K0.94×
30Alabama~100K0.93×
31Utah~80K0.93×
32Rhode Island~30K0.93×
33Montana~30K0.93×
34Vermont~20K0.93×
35New York~500K0.92×
36Virginia~200K0.91×
37Oklahoma~100K0.91×
38Idaho~50K0.91×
39North Carolina~300K0.90×
40Indiana~200K0.90×
41Illinois~300K0.88×
42Washington, District of Columbia~30K0.88×
43Tennessee~200K0.86×
44Washington~200K0.84×
45Massachusetts~200K0.84×
46Mississippi~70K0.84×
47Ohio~300K0.83×
48South Carolina~100K0.81×
49Georgia~200K0.80×
50Colorado~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Puppy love, United States
0.79×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puppy love audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puppy love audience
#·InterestCategoryAffinity×
01Dog groomingPets & Animals3.60×
02Dog trainingPets & Animals3.60×
03Pet storePets & Animals3.00×
04PetcoShopping2.68×
05Enterprise Rent-A-CarCars & Mobility2.41×
06Wildlife photographyTechnology & Electronics2.41×
07Pet foodPets & Animals2.36×
08Pet sittingPets & Animals2.35×
09Travel photographyTechnology & Electronics2.31×
10Google NewsNews2.22×
11Veterinary medicineBusiness & Career1.94×
12Scooby-DooMovies & TV1.94×
13Do it yourself (DIY)Home & Garden1.93×
14Labrador RetrieverPets & Animals1.91×
15Real propertyHome & Garden1.87×
16Digital photographyBusiness & Career1.75×
17Dog walkingPets & Animals1.72×
18Local foodFood & Beverages1.64×
19Trader Joe'sShopping1.56×
20Taylor SwiftMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puppy love audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Puppy love audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.79×
Design AffinityPREMIUM1.62×
SustainabilityBALANCE1.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Puppy love audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
Social Media UsageJOY0.87×
Convenience OrientationPREMIUM0.87×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Puppy love have in United States?

Puppy love has an estimated audience of 9,966,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Puppy love fans?

68.0% of Puppy love fans are female, 32.0% are male, with an average age of 34.3 years.

03

Which brands do Puppy love fans like most?

Puppy love fans show strongest brand affinity for Do it yourself (DIY) (1.93×), Pet store (3×), and Pet food (2.36×) over the country average.

04

Where do Puppy love fans live in United States?

Puppy love fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Puppy love fans also like?

Beyond Puppy love itself, the audience over-indexes on Pet store (3×), Pet food (2.36×), Petco (2.68×), and Enterprise Rent-A-Car (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Puppy love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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