Google News Audience in United States

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Google News has an estimated audience of 28,312,974 people in United States. 52.5% are female, 47.5% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Corona (band), Duolingo, speaking english, Abuja, Science (journal).

The average Google News fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Corona (band), Duolingo, speaking english, with strongest over-indexing on Corona (band) (40.78× the country average). Demographically, the Google News audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Google News fans

Demographic split for Google News audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.4
Estimated audience size28,312,974

Audience persona

The typical Google News fan in United States is balanced, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for Google News in United States
RegionReachAffinity
California3,546,0041.14×
Texas1,629,0380.67×
Florida1,609,6500.84×
New York1,313,4770.83×
Illinois955,7191.01×
Washington885,5241.56×
Pennsylvania877,4340.92×
Ohio807,4350.93×
North Carolina760,8340.89×
Michigan717,2310.97×
Virginia679,4820.99×
Colorado645,8781.45×
Arizona629,7831.09×
New Jersey618,2320.86×
Massachusetts609,1111.09×
Oregon590,5421.82×
Georgia585,5860.67×
Wisconsin525,2191.23×
Minnesota462,1181.14×
Tennessee440,9490.78×
Maryland429,8670.88×
Missouri413,1050.91×
Indiana404,4230.78×
South Carolina345,5540.81×
Connecticut304,1011.07×
Kentucky284,1990.8×
Nevada251,2740.92×
Oklahoma239,9840.76×
Alabama236,5690.6×
Utah215,4290.85×
Kansas207,3200.93×
Louisiana200,7730.55×
Iowa199,9590.86×
New Mexico189,3971.33×
Idaho187,4291.32×
Arkansas169,9310.73×
Maine153,9241.52×
New Hampshire151,7651.36×
Hawaii136,7401.12×
Montana133,2461.7×
Nebraska111,6730.79×
Mississippi107,9800.46×
Vermont91,5731.84×
West Virginia90,7400.69×
Rhode Island86,7890.96×
Washington, District of Columbia80,0190.94×
Alaska78,2361.29×
Delaware63,5150.81×
South Dakota53,9370.82×
Wyoming45,9601.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google News audience
BrandAffinityCategory
Corona (band)40.78×Music & Radio
Duolingo17.31×Business & Career
speaking english77.4×Business & Career
Abuja16.35×Travel & Leisure
Science (journal)9.66×Business & Career
Girlfriend (magazine)16.15×Kids & Family
Antalya31.34×Travel & Leisure
Commercial mortgage25.67×Business & Career
English Tutor65.21×Business & Career
Basic English21.28×Politics & Society
Umm al-Fahm68.87×Travel & Leisure
LearnEnglish – British Council90.02×Business & Career
Lviv35.3×Travel & Leisure
The Recruit34.15×Movies & TV
Open Water (film)58.3×Movies & TV
Arab world10.81×Travel & Leisure
Bangladesh University of Business and Technology64.21×Business & Career
Tunisia26.74×Travel & Leisure
Uber7.08×Cars & Mobility
Subway3.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google News audience
TraitClusterScore
Family OrientationCONSERVATISM1.69
LGBTQ+ IdentityOPEN1.66
TraditionCONSERVATISM1.39
SpiritualityBALANCE1.33
Community OrientationOPEN1.22
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Google News
CountryShare
United States37.9%
France11.7%
Italy10.4%

See Google News audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Google News have in United States?

Google News has an estimated audience of 28,312,974 people in United States, concentrated in California and Texas.

What is the gender split and age of Google News fans?

52.5% of Google News fans are female, 47.5% are male, with an average age of 41.4 years.

Which brands do Google News fans like most?

Google News fans show strongest brand affinity for Corona (band) (40.78×), Duolingo (17.31×), and speaking english (77.4×) over the country average.

Where do Google News fans live in United States?

Google News fans in United States are most concentrated in California (reach 3,546,004), Texas (reach 1,629,038), and Florida (reach 1,609,650). These three regions account for the largest share of the active audience.

What other brands do Google News fans also like?

Beyond Google News itself, the audience over-indexes on Duolingo (17.31×), speaking english (77.4×), Abuja (16.35×), and Science (journal) (9.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.