Rascasse Audience Intelligence

Google News Audience in United States

A data profile of the people who buy, follow and care about Google News in United States — modelled from more than twelve digital signal sources. Google News has an estimated audience of 28,053,424 people in United States.

#30among Website / Newspaper / Magazine in United States#8in News

The average Google News fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Duolingo, speaking english, Abuja, with strongest over-indexing on Duolingo (17.31× the country average).

Demographically, the Google News audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google News fan in United States is balanced, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Duolingo.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google News profile in United States.

Audience size
28.1M
in United States
Gender
52.5%♀
47.5% male
Age
41.4
average years
Country rank
#1031
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google News

52.5% are female, 47.5% are male, average age 41.4.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Google News audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.4
Estimated audience size28,053,424
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Google News audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Google News audience comes from United States.

Worldwide audience distribution share by country for Google News
CountryShare
United States34.9%
France16.4%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google News audience in United States is strongest.

Fig. 05

Top regions by affinity

Google News fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K1.97×
02Oregon~600K1.77×
03Montana~100K1.75×
04Maine~200K1.57×
05Washington~800K1.47×
06Colorado~600K1.40×
07Alaska~80K1.40×
08New Mexico~200K1.38×
09New Hampshire~200K1.38×
10Idaho~200K1.32×
11Wisconsin~500K1.24×
12Wyoming~50K1.16×
13Hawaii~100K1.15×
14Minnesota~500K1.12×
15California~3.5M1.10×
16Connecticut~300K1.09×
17Massachusetts~600K1.07×
18Arizona~600K1.05×
19Rhode Island~90K1.01×
20Illinois~900K0.97×
21Michigan~700K0.96×
22Virginia~700K0.96×
23Washington, District of Columbia~80K0.96×
24Nevada~300K0.93×
25Kansas~200K0.91×
26Missouri~400K0.90×
27Pennsylvania~800K0.89×
28Ohio~800K0.88×
29Maryland~400K0.88×
30Iowa~200K0.88×
31Delaware~70K0.87×
32South Dakota~60K0.87×
33North Carolina~700K0.86×
34New Jersey~600K0.83×
35Utah~200K0.83×
36Florida~1.5M0.81×
37Nebraska~100K0.81×
38New York~1.5M0.79×
39South Carolina~300K0.78×
40Kentucky~300K0.78×
41Indiana~400K0.76×
42Tennessee~400K0.75×
43Oklahoma~200K0.74×
44West Virginia~100K0.74×
45Arkansas~200K0.73×
46Georgia~600K0.64×
47Texas~1.5M0.63×
48Alabama~200K0.59×
49Louisiana~200K0.55×
50Mississippi~100K0.46×
Fig. 06

Affinity by region

Affinity by region — Google News, United States
0.46×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google News audience
#·InterestCategoryAffinity×
01LearnEnglish – British CouncilBusiness & Career90.02×
02speaking englishBusiness & Career77.40×
03Umm al-FahmTravel & Leisure68.87×
04English TutorBusiness & Career65.21×
05Bangladesh University of Business and TechnologyBusiness & Career64.21×
06Open Water (film)Movies & TV58.30×
07LvivTravel & Leisure35.30×
08The RecruitMovies & TV34.15×
09AntalyaTravel & Leisure31.34×
10TunisiaTravel & Leisure26.74×
11Commercial mortgageBusiness & Career25.67×
12Tarkan (singer)Music & Radio22.20×
13Basic EnglishPolitics & Society21.28×
14DuolingoBusiness & Career17.31×
15AbujaTravel & Leisure16.35×
16Girlfriend (magazine)Kids & Family16.15×
17Arab worldTravel & Leisure10.81×
18Science (journal)Business & Career9.66×
19UberCars & Mobility7.08×
20SubwayFood & Beverages3.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google News audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.89×
Urban LifestyleOPEN1.70×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google News audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Convenience OrientationPREMIUM0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google News have in United States?

Google News has an estimated audience of 28,053,424 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Google News fans?

52.5% of Google News fans are female, 47.5% are male, with an average age of 41.4 years.

03

Which brands do Google News fans like most?

Google News fans show strongest brand affinity for Duolingo (17.31×), speaking english (77.4×), and Abuja (16.35×) over the country average.

04

Where do Google News fans live in United States?

Google News fans in United States are most concentrated in California (reach ~3.5M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Google News fans also like?

Beyond Google News itself, the audience over-indexes on speaking english (77.4×), Abuja (16.35×), Science (journal) (9.66×), and Girlfriend (magazine) (16.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Google News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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