Rascasse Audience Intelligence

Arab world Audience in United States

A data profile of the people who buy, follow and care about Arab world in United States — modelled from more than twelve digital signal sources. Arab world has an estimated audience of 7,019,116 people in United States.

#78among Region in United States#325among POI in United States#425in Travel & Leisure

The average Arab world fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google News, Red Sea, Al Jazeera, with strongest over-indexing on Google News (10.81× the country average).

Demographically, the Arab world audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arab world fan in United States is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arab world profile in United States.

Audience size
7M
in United States
Gender
48.8%♀
51.2% male
Age
41.8
average years
Country rank
#5000
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arab world fans

48.8% are female, 51.2% are male, average age 41.8.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Arab world audience in United States
MetricValue
Female48.8%
Male51.2%
Average age41.8
Estimated audience size7,019,116
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Arab world audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4920%
50+29%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Arab world audience comes from United States.

Worldwide audience distribution share by country for Arab world
CountryShare
Saudi Arabia11.3%
United States10.2%
Egypt5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arab world audience in United States is strongest.

Fig. 05

Top regions by affinity

Arab world fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.59×
02New York~500K1.36×
03Virginia~200K1.31×
04Massachusetts~200K1.29×
05New Jersey~200K1.22×
06California~900K1.20×
07Michigan~200K1.16×
08Minnesota~100K1.15×
09Connecticut~80K1.13×
10Washington~200K1.12×
11Vermont~10K1.12×
12North Dakota~20K1.11×
13Alaska~20K1.10×
14Illinois~300K1.09×
15South Dakota~20K1.07×
16Maryland~100K1.06×
17Montana~20K1.03×
18Rhode Island~20K1.00×
19Delaware~20K1.00×
20Maine~20K0.98×
21Nevada~70K0.97×
22Nebraska~30K0.97×
23New Hampshire~30K0.97×
24Texas~600K0.96×
25Oregon~80K0.96×
26West Virginia~30K0.96×
27Idaho~30K0.95×
28Hawaii~30K0.95×
29Pennsylvania~200K0.94×
30New Mexico~30K0.94×
31Arkansas~50K0.93×
32Georgia~200K0.92×
33Kentucky~80K0.92×
34Mississippi~50K0.92×
35Kansas~50K0.91×
36Louisiana~80K0.90×
37Oklahoma~70K0.90×
38Iowa~50K0.90×
39Ohio~200K0.89×
40Indiana~100K0.89×
41Utah~60K0.89×
42Arizona~100K0.88×
43Missouri~100K0.88×
44North Carolina~200K0.87×
45Wisconsin~90K0.87×
46Tennessee~100K0.85×
47Colorado~90K0.85×
48Alabama~80K0.85×
49Florida~400K0.84×
50South Carolina~90K0.84×
Fig. 06

Affinity by region

Affinity by region — Arab world, United States
0.84×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arab world audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arab world audience
#·InterestCategoryAffinity×
01Al ArabiyaMovies & TV53.33×
02Al JazeeraMovies & TV29.54×
03BahrainTravel & Leisure20.00×
04CarrefourShopping20.00×
05VodafoneTechnology & Electronics20.00×
06Red SeaTravel & Leisure17.53×
07Etihad AirwaysTravel & Leisure16.36×
08CasablancaTravel & Leisure15.45×
09Women's ShoesFashion & Accessoires14.70×
10MoroccoTravel & Leisure13.95×
11Iggy PopMusic & Radio12.47×
12Arabic coffeeFood & Beverages11.59×
13Google NewsNews10.81×
14LebanonTravel & Leisure8.85×
15Anne HathawayMovies & TV7.49×
16DubaiTravel & Leisure7.36×
17Bath and BodyworksShopping5.17×
18Mediterranean SeaTravel & Leisure5.09×
19Drudge ReportSports4.42×
20Indeed.comBusiness & Career2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arab world audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arab world audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.26×
SpiritualityBALANCE1.71×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arab world audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
ExtroversionTHRILL0.85×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arab world have in United States?

Arab world has an estimated audience of 7,019,116 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arab world fans?

48.8% of Arab world fans are female, 51.2% are male, with an average age of 41.8 years.

03

Which brands do Arab world fans like most?

Arab world fans show strongest brand affinity for Google News (10.81×), Red Sea (17.53×), and Al Jazeera (29.54×) over the country average.

04

Where do Arab world fans live in United States?

Arab world fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Arab world fans also like?

Beyond Arab world itself, the audience over-indexes on Red Sea (17.53×), Al Jazeera (29.54×), Al Arabiya (53.33×), and Anne Hathaway (7.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Arab world audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arab world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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