Rascasse Audience Intelligence

Dubai Audience in United States

A data profile of the people who buy, follow and care about Dubai in United States — modelled from more than twelve digital signal sources. Dubai has an estimated audience of 5,491,925 people in United States.

#87among Region in United States#415among POI in United States#523in Travel & Leisure

The average Dubai fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Egypt, Gulf Arabic, Saudi Arabia, with strongest over-indexing on Egypt (10.74× the country average).

Demographically, the Dubai audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dubai fan in United States is balanced, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Egypt.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dubai profile in United States.

Audience size
5.5M
in United States
Gender
50.0%♀
50.0% male
Age
38.2
average years
Country rank
#6152
POI in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dubai fans

50.0% are female, 50.0% are male, average age 38.2.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Dubai audience in United States
MetricValue
Female50.0%
Male50.0%
Average age38.2
Estimated audience size5,491,925
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Dubai audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Dubai audience comes from United States.

Worldwide audience distribution share by country for Dubai
CountryShare
India8.4%
Saudi Arabia7.4%
United Arab Emirates5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dubai audience in United States is strongest.

Fig. 05

Top regions by affinity

Dubai fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.29×
02New York~400K1.28×
03New Jersey~200K1.21×
04Massachusetts~100K1.21×
05Virginia~200K1.17×
06Florida~400K1.16×
07Texas~500K1.15×
08Georgia~200K1.15×
09Alabama~90K1.15×
10Washington~100K1.14×
11Maryland~100K1.13×
12California~700K1.11×
13Illinois~200K1.10×
14Louisiana~80K1.10×
15Connecticut~60K1.10×
16Arizona~100K1.09×
17North Carolina~200K1.05×
18Hawaii~20K1.03×
19Nevada~50K1.01×
20Mississippi~50K1.01×
21Tennessee~100K0.99×
22South Carolina~80K0.99×
23Minnesota~80K0.99×
24Alaska~10K0.99×
25Arkansas~40K0.98×
26Pennsylvania~200K0.97×
27Michigan~100K0.96×
28Oregon~60K0.96×
29Ohio~200K0.95×
30Indiana~100K0.95×
31Rhode Island~20K0.95×
32Missouri~80K0.94×
33Kentucky~60K0.94×
34Iowa~40K0.94×
35New Hampshire~20K0.94×
36Oklahoma~60K0.93×
37Colorado~80K0.92×
38Wisconsin~80K0.92×
39Utah~50K0.92×
40Kansas~40K0.92×
41New Mexico~30K0.92×
42Delaware~10K0.90×
43North Dakota~10K0.90×
44Maine~20K0.89×
45Nebraska~20K0.87×
46South Dakota~10K0.87×
47Idaho~20K0.86×
48Vermont~8K0.83×
49West Virginia~20K0.82×
50Montana~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Dubai, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dubai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dubai audience
#·InterestCategoryAffinity×
01Al Ahly SCSports22.39×
02Gulf ArabicTravel & Leisure16.09×
03Arabic pop musicMusic & Radio15.18×
04CricbuzzSports12.36×
05TokopediaShopping11.27×
06EgyptTravel & Leisure10.74×
07KuwaitTravel & Leisure10.63×
08Saudi ArabiaTravel & Leisure10.37×
09LebanonTravel & Leisure8.43×
10Arab worldTravel & Leisure7.36×
11AsiaTravel & Leisure3.45×
12SoccerSports2.47×
13TransportCars & Mobility2.15×
14ShoesFashion & Accessoires1.97×
15FIFA World Cup 2026Sports1.95×
16Online shoppingShopping1.75×
17BeautyBeauty & Wellness1.75×
18Food and drinkFood & Beverages1.70×
19BusinessBusiness & Career1.66×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dubai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dubai audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.64×
Risk AppetiteTHRILL2.13×
TravellingTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dubai audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.89×
Need for SecurityCONSERVATISM0.93×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dubai have in United States?

Dubai has an estimated audience of 5,491,925 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dubai fans?

50.0% of Dubai fans are female, 50.0% are male, with an average age of 38.2 years.

03

Which brands do Dubai fans like most?

Dubai fans show strongest brand affinity for Egypt (10.74×), Gulf Arabic (16.09×), and Saudi Arabia (10.37×) over the country average.

04

Where do Dubai fans live in United States?

Dubai fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dubai fans also like?

Beyond Dubai itself, the audience over-indexes on Gulf Arabic (16.09×), Saudi Arabia (10.37×), FIFA World Cup 2026 (1.95×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Dubai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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