Dubai Audience in United States
Dubai has an estimated audience of 5,491,925 people in United States. 50.0% are female, 50.0% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Egypt, Gulf Arabic, Saudi Arabia, Al Ahly SC, Food and drink.
The average Dubai fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Egypt, Gulf Arabic, Saudi Arabia, with strongest over-indexing on Egypt (10.74× the country average). Demographically, the Dubai audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Dubai fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 38.2 |
| Estimated audience size | 5,491,925 |
Audience persona
The typical Dubai fan in United States is balanced, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Egypt.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 688,846 | 1.14× |
| Texas | 576,414 | 1.22× |
| Florida | 447,273 | 1.2× |
| New York | 416,722 | 1.36× |
| Georgia | 206,167 | 1.22× |
| Illinois | 202,187 | 1.11× |
| North Carolina | 183,747 | 1.11× |
| Pennsylvania | 179,216 | 0.97× |
| New Jersey | 177,523 | 1.27× |
| Ohio | 164,054 | 0.97× |
| Virginia | 162,221 | 1.21× |
| Michigan | 141,289 | 0.98× |
| Massachusetts | 132,932 | 1.23× |
| Arizona | 129,281 | 1.15× |
| Washington | 125,740 | 1.14× |
| Tennessee | 111,663 | 1.01× |
| Maryland | 111,127 | 1.18× |
| Indiana | 97,344 | 0.97× |
| Alabama | 94,733 | 1.23× |
| Missouri | 85,413 | 0.96× |
| South Carolina | 82,822 | 1× |
| Colorado | 80,751 | 0.93× |
| Minnesota | 77,879 | 0.99× |
| Louisiana | 75,798 | 1.07× |
| Wisconsin | 73,182 | 0.89× |
| Kentucky | 65,436 | 0.95× |
| Connecticut | 60,612 | 1.1× |
| Oregon | 60,076 | 0.95× |
| Oklahoma | 57,949 | 0.95× |
| Nevada | 54,544 | 1.03× |
| Mississippi | 46,707 | 1.03× |
| Utah | 44,815 | 0.91× |
| Arkansas | 44,701 | 0.99× |
| Iowa | 41,450 | 0.92× |
| Kansas | 39,003 | 0.9× |
| New Mexico | 24,545 | 0.89× |
| Hawaii | 23,903 | 1.01× |
| Nebraska | 22,713 | 0.82× |
| Idaho | 21,974 | 0.8× |
| Washington, District of Columbia | 21,535 | 1.3× |
| West Virginia | 19,256 | 0.75× |
| New Hampshire | 18,700 | 0.86× |
| Rhode Island | 16,415 | 0.94× |
| Maine | 16,296 | 0.83× |
| Delaware | 13,132 | 0.87× |
| Alaska | 11,255 | 0.96× |
| Montana | 11,080 | 0.73× |
| South Dakota | 9,799 | 0.77× |
| North Dakota | 9,062 | 0.8× |
| Vermont | 6,900 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Egypt | 10.74× | Travel & Leisure |
| Gulf Arabic | 16.09× | Travel & Leisure |
| Saudi Arabia | 10.37× | Travel & Leisure |
| Al Ahly SC | 22.39× | Sports |
| Food and drink | 1.7× | Food & Beverages |
| Soccer | 2.47× | Sports |
| Online shopping | 1.75× | Shopping |
| Beauty | 1.75× | Beauty & Wellness |
| Lebanon | 8.43× | Travel & Leisure |
| Shoes | 1.97× | Fashion & Accessoires |
| Arabic pop music | 15.18× | Music & Radio |
| Business | 1.66× | Business & Career |
| Asia | 3.45× | Travel & Leisure |
| Arab world | 7.36× | Travel & Leisure |
| Cricbuzz | 12.36× | Sports |
| Transport | 2.15× | Cars & Mobility |
| Family | 1.56× | Kids & Family |
| Kuwait | 10.63× | Travel & Leisure |
| Education | 1.77× | Business & Career |
| Superman | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.83 |
| Design Affinity | PREMIUM | 1.69 |
| Travelling | THRILL | 1.64 |
| Quality Awareness | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.54 |
| LGBTQ+ Identity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 8.4% |
| Saudi Arabia | 7.4% |
| United Arab Emirates | 5.8% |
See Dubai audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Dubai have in United States?
Dubai has an estimated audience of 5,491,925 people in United States, concentrated in California and Texas.
What is the gender split and age of Dubai fans?
50.0% of Dubai fans are female, 50.0% are male, with an average age of 38.2 years.
Which brands do Dubai fans like most?
Dubai fans show strongest brand affinity for Egypt (10.74×), Gulf Arabic (16.09×), and Saudi Arabia (10.37×) over the country average.
Where do Dubai fans live in United States?
Dubai fans in United States are most concentrated in California (reach 688,846), Texas (reach 576,414), and Florida (reach 447,273). These three regions account for the largest share of the active audience.
What other brands do Dubai fans also like?
Beyond Dubai itself, the audience over-indexes on Gulf Arabic (16.09×), Saudi Arabia (10.37×), Al Ahly SC (22.39×), and Food and drink (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.