A data profile of the people who buy, follow and care about Dubai in United Kingdom — modelled from more than twelve digital signal sources. Dubai has an estimated audience of 4,347,204 people in United Kingdom.
The average Dubai fan in United Kingdom is 41.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include United Arab Emirates, Business, Pakistan, with strongest over-indexing on United Arab Emirates (5.1× the country average).
Demographically, the Dubai audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dubai fan in United Kingdom is balanced, around 41.1 years old, with strong Travelling tendencies and a notable affinity for United Arab Emirates.
The key figures that characterise the Dubai profile in United Kingdom.
54.9% are female, 45.1% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.1 |
| Estimated audience size | 4,347,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Dubai audience comes from United Kingdom.
| Country | Share |
|---|---|
| India | 8.4% |
| Saudi Arabia | 7.4% |
| United Arab Emirates | 5.7% |
Where the Dubai audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.39× | |
| 02 | Greater London | ~800K | 1.38× | |
| 03 | North West | ~600K | 1.31× | |
| 04 | East of England | ~400K | 1.10× | |
| 05 | South East | ~600K | 1.02× | |
| 06 | East Midlands | ~300K | 1.00× | |
| 07 | South West | ~300K | 0.89× | |
| 08 | Scotland | ~300K | 0.88× | |
| 09 | West Midlands | ~100K | 0.77× | |
| 10 | North East | ~100K | 0.77× | |
| 11 | Yorkshire and the Humber | ~300K | 0.76× | |
| 12 | Wales | ~200K | 0.73× |
The strongest cross-interests of the Dubai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manorama Online | News | 6.52× | ||
| 02 | United Arab Emirates | Travel & Leisure | 5.10× | ||
| 03 | Persian Gulf | Travel & Leisure | 4.66× | ||
| 04 | Saudi Arabia | Travel & Leisure | 4.45× | ||
| 05 | Pakistan | Travel & Leisure | 3.94× | ||
| 06 | Qatar | Travel & Leisure | 3.94× | ||
| 07 | Google News | News | 3.73× | ||
| 08 | Middle East | Travel & Leisure | 3.61× | ||
| 09 | Urdu | Politics & Society | 3.57× | ||
| 10 | Bangladesh | Travel & Leisure | 3.29× | ||
| 11 | Western Asia | Travel & Leisure | 3.24× | ||
| 12 | Emirates | Travel & Leisure | 2.86× | ||
| 13 | Turkey | Travel & Leisure | 2.74× | ||
| 14 | Property finder | Home & Garden | 2.17× | ||
| 15 | Newcast | Business & Career | 1.88× | ||
| 16 | City of London | Travel & Leisure | 1.62× | ||
| 17 | Manchester City F.C. | Sports | 1.61× | ||
| 18 | Business | Business & Career | 1.59× | ||
| 19 | Automobiles | Cars & Mobility | 1.55× | ||
| 20 | Wembley Stadium | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Risk Appetite | THRILL | 1.41× | |
| Luxury Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.86× | |
| Creativity | OPEN | 0.92× | |
| Extroversion | THRILL | 0.94× |
Dubai has an estimated audience of 4,347,204 people in United Kingdom, concentrated in England and Greater London.
54.9% of Dubai fans are female, 45.1% are male, with an average age of 41.1 years.
Dubai fans show strongest brand affinity for United Arab Emirates (5.1×), Business (1.59×), and Pakistan (3.94×) over the country average.
Dubai fans in United Kingdom are most concentrated in England (reach ~3.5M), Greater London (reach ~800K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dubai itself, the audience over-indexes on Business (1.59×), Pakistan (3.94×), Middle East (3.61×), and Automobiles (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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