A data profile of the people who buy, follow and care about Dubai in France — modelled from more than twelve digital signal sources. Dubai has an estimated audience of 2,648,346 people in France.
The average Dubai fan in France is 39.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Crédit Industriel et Commercial, Shopping and fashion, Sports and outdoors, with strongest over-indexing on Crédit Industriel et Commercial (4.03× the country average).
Demographically, the Dubai audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Dubai fan in France is balanced, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Crédit Industriel et Commercial.
The key figures that characterise the Dubai profile in France.
51.4% are female, 48.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 39.2 |
| Estimated audience size | 2,648,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Dubai audience comes from France.
| Country | Share |
|---|---|
| India | 8.4% |
| Saudi Arabia | 7.4% |
| United Arab Emirates | 5.7% |
Where the Dubai audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.47× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.24× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.21× | |
| 04 | Grand Est | ~200K | 1.09× | |
| 05 | Hauts-de-France | ~200K | 1.01× | |
| 06 | Occitanie | ~200K | 0.98× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.92× | |
| 08 | Centre-Val de Loire | ~90K | 0.92× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.91× | |
| 10 | Pays de la Loire | ~100K | 0.84× | |
| 11 | Normandy | ~100K | 0.84× | |
| 12 | Corsica | ~10K | 0.81× | |
| 13 | Brittany | ~100K | 0.77× |
The strongest cross-interests of the Dubai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles Leclerc | Sports | 4.94× | ||
| 02 | Property finder | Home & Garden | 4.58× | ||
| 03 | Crédit Industriel et Commercial | Business & Career | 4.03× | ||
| 04 | Tunisia | Travel & Leisure | 3.56× | ||
| 05 | Asia | Travel & Leisure | 2.89× | ||
| 06 | Electronic funds transfer | Business & Career | 2.48× | ||
| 07 | transavia | Travel & Leisure | 2.47× | ||
| 08 | Canada | Travel & Leisure | 2.28× | ||
| 09 | Shopping and fashion | Shopping | 1.82× | ||
| 10 | Europe | Travel & Leisure | 1.81× | ||
| 11 | Sports and outdoors | Sports | 1.80× | ||
| 12 | Boursorama | Business & Career | 1.76× | ||
| 13 | Technology | Technology & Electronics | 1.67× | ||
| 14 | Shoes | Fashion & Accessoires | 1.60× | ||
| 15 | Family and relationships | Kids & Family | 1.59× | ||
| 16 | Vehicles | Cars & Mobility | 1.58× | ||
| 17 | Mobile phones | Technology & Electronics | 1.58× | ||
| 18 | Fitness and wellness | Sports | 1.57× | ||
| 19 | Business | Business & Career | 1.54× | ||
| 20 | Music | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.81× | |
| Quality Awareness | PREMIUM | 1.72× | |
| Design Affinity | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.99× | |
| Extroversion | THRILL | 1.05× | |
| Spirituality | BALANCE | 1.12× |
Dubai has an estimated audience of 2,648,346 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.4% of Dubai fans are female, 48.6% are male, with an average age of 39.2 years.
Dubai fans show strongest brand affinity for Crédit Industriel et Commercial (4.03×), Shopping and fashion (1.82×), and Sports and outdoors (1.8×) over the country average.
Dubai fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dubai itself, the audience over-indexes on Shopping and fashion (1.82×), Sports and outdoors (1.8×), Canada (2.28×), and transavia (2.47×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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