Europe Audience in France
Europe has an estimated audience of 12,014,370 people in France. 53.9% are female, 46.1% are male, average age 40.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Real property, Google Photos, Broadcasting of sports events, Happiness, Passive income.
The average Europe fan in France is 40.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Real property, Google Photos, Broadcasting of sports events, with strongest over-indexing on Real property (2.42× the country average). Demographically, the Europe audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Europe fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.5 |
| Estimated audience size | 12,014,370 |
Audience persona
The typical Europe fan in France is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Real property.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,747,304 | 1.28× |
| Auvergne-Rhône-Alpes | 1,550,407 | 1.1× |
| Hauts-de-France | 1,077,793 | 1.02× |
| Nouvelle-Aquitaine | 1,046,077 | 0.99× |
| Grand Est | 1,043,327 | 1.07× |
| Occitanie | 1,001,175 | 0.96× |
| Provence-Alpes-Côte d'Azur | 857,671 | 0.96× |
| Normandy | 729,082 | 1.25× |
| Pays de la Loire | 677,449 | 1.02× |
| Brittany | 582,423 | 0.99× |
| Bourgogne-Franche-Comté | 419,098 | 0.86× |
| Centre-Val de Loire | 404,721 | 0.89× |
| Corsica | 36,076 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.42× | Home & Garden |
| Google Photos | 4.38× | Technology & Electronics |
| Broadcasting of sports events | 5.64× | Movies & TV |
| Happiness | 1.85× | Health |
| Passive income | 7.2× | Business & Career |
| Canada | 1.79× | Travel & Leisure |
| Germany | 2.28× | Travel & Leisure |
| Baby food | 4.19× | Kids & Family |
| Conforama | 1.82× | Home & Garden |
| Google News | 1.74× | News |
| Orange | 1.75× | Technology & Electronics |
| Crédit Mutuel | 1.91× | Business & Career |
| Recreation | 1.77× | Travel & Leisure |
| Spas | 1.68× | Beauty & Wellness |
| Belgium | 2.01× | Travel & Leisure |
| Western Union | 2.82× | Business & Career |
| Hairstyle | 1.81× | Beauty & Wellness |
| France Info | 1.8× | Movies & TV |
| Desserts | 1.81× | Food & Beverages |
| Fnac | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.06 |
| Mindfulness | BALANCE | 1.25 |
| Extroversion | THRILL | 1.24 |
| Design Affinity | PREMIUM | 1.19 |
| Early Adopter Mentality | POWER | 1.12 |
| Sustainability | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
See Europe audiences in other countries
More Continent audiences in France
- Africa (8,838,426)
- Asia (5,943,783)
- North America (3,986,006)
- South America (2,372,667)
- Oceania (1,541,761)
Frequently asked questions
How many fans does Europe have in France?
Europe has an estimated audience of 12,014,370 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Europe fans?
53.9% of Europe fans are female, 46.1% are male, with an average age of 40.5 years.
Which brands do Europe fans like most?
Europe fans show strongest brand affinity for Real property (2.42×), Google Photos (4.38×), and Broadcasting of sports events (5.64×) over the country average.
Where do Europe fans live in France?
Europe fans in France are most concentrated in Île-de-France (reach 2,747,304), Auvergne-Rhône-Alpes (reach 1,550,407), and Hauts-de-France (reach 1,077,793). These three regions account for the largest share of the active audience.
What other brands do Europe fans also like?
Beyond Europe itself, the audience over-indexes on Google Photos (4.38×), Broadcasting of sports events (5.64×), Happiness (1.85×), and Passive income (7.2×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.