A data profile of the people who buy, follow and care about Europe in France — modelled from more than twelve digital signal sources. Europe has an estimated audience of 12,014,370 people in France.
The average Europe fan in France is 40.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (264.44× the country average).
Demographically, the Europe audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Europe fan in France is balanced, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Europe profile in France.
53.9% are female, 46.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.5 |
| Estimated audience size | 12,014,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Europe audience comes from France.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Where the Europe audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.28× | |
| 02 | Normandy | ~700K | 1.24× | |
| 03 | Auvergne-Rhône-Alpes | ~1.5M | 1.10× | |
| 04 | Grand Est | ~1M | 1.07× | |
| 05 | Hauts-de-France | ~1M | 1.02× | |
| 06 | Pays de la Loire | ~700K | 1.01× | |
| 07 | Nouvelle-Aquitaine | ~1M | 0.99× | |
| 08 | Brittany | ~600K | 0.99× | |
| 09 | Occitanie | ~1M | 0.96× | |
| 10 | Provence-Alpes-Côte d'Azur | ~900K | 0.96× | |
| 11 | Centre-Val de Loire | ~400K | 0.90× | |
| 12 | Bourgogne-Franche-Comté | ~400K | 0.87× | |
| 13 | Corsica | ~40K | 0.65× |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 264.44× | ||
| 02 | Selfridges | Shopping | 220.84× | ||
| 03 | Christmas Gift | Kids & Family | 36.71× | ||
| 04 | Christmas tree | Kids & Family | 27.97× | ||
| 05 | Broadcasting of sports events | Movies & TV | 17.48× | ||
| 06 | Kitchen garden | Home & Garden | 16.64× | ||
| 07 | Zoom lens | Technology & Electronics | 15.05× | ||
| 08 | Dentistry | Business & Career | 14.58× | ||
| 09 | Breast Cancer awareness | Health | 13.70× | ||
| 10 | Girl power | Politics & Society | 12.58× | ||
| 11 | Hormone | Health | 12.03× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 9.01× | ||
| 13 | Sustainable products | Politics & Society | 8.54× | ||
| 14 | Passive income | Business & Career | 7.40× | ||
| 15 | Permanent residency | Business & Career | 4.43× | ||
| 16 | BlaBlaCar | Cars & Mobility | 2.51× | ||
| 17 | Midi Libre | News | 2.32× | ||
| 18 | EBay | Shopping | 2.18× | ||
| 19 | Innovation | Business & Career | 2.07× | ||
| 20 | Real property | Home & Garden | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.33× | |
| Patriotism | CONSERVATISM | 1.40× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.79× | |
| DIY Mentality | THRILL | 0.79× | |
| Extroversion | THRILL | 0.86× |
Europe has an estimated audience of 12,014,370 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.9% of Europe fans are female, 46.1% are male, with an average age of 40.5 years.
Europe fans show strongest brand affinity for Love & Sex (264.44×), Christmas Gift (36.71×), and Kitchen garden (16.64×) over the country average.
Europe fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Europe itself, the audience over-indexes on Christmas Gift (36.71×), Kitchen garden (16.64×), Christmas tree (27.97×), and Broadcasting of sports events (17.48×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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