A data profile of the people who buy, follow and care about Europe in United Kingdom — modelled from more than twelve digital signal sources. Europe has an estimated audience of 20,507,640 people in United Kingdom.
The average Europe fan in United Kingdom is 44.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Breaking news, EBay, Hobby, with strongest over-indexing on Breaking news (2.13× the country average).
Demographically, the Europe audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Europe fan in United Kingdom is balanced, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Europe profile in United Kingdom.
54.7% are female, 45.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.0 |
| Estimated audience size | 20,507,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Europe audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Where the Europe audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.40× | |
| 02 | South East | ~3.5M | 1.26× | |
| 03 | Yorkshire and the Humber | ~2M | 1.23× | |
| 04 | Northern Ireland | ~700K | 1.05× | |
| 05 | North East | ~800K | 1.03× | |
| 06 | Scotland | ~2M | 1.01× | |
| 07 | England | ~15M | 0.97× | |
| 08 | Wales | ~1M | 0.97× | |
| 09 | South West | ~1.5M | 0.89× | |
| 10 | East of England | ~1.5M | 0.86× | |
| 11 | East Midlands | ~1M | 0.85× | |
| 12 | North West | ~1M | 0.49× |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 2.31× | ||
| 02 | Wikipedia | Internet & Social Media | 2.23× | ||
| 03 | Betfair | Games | 2.23× | ||
| 04 | Microwave oven | Home & Garden | 2.16× | ||
| 05 | Breaking news | Movies & TV | 2.13× | ||
| 06 | Cider | Food & Beverages | 2.10× | ||
| 07 | Vodafone | Technology & Electronics | 2.07× | ||
| 08 | William Hill (bookmaker) | Games | 2.04× | ||
| 09 | Refrigerator | Home & Garden | 1.93× | ||
| 10 | Satire | Literature | 1.91× | ||
| 11 | Hot tub | Home & Garden | 1.86× | ||
| 12 | EBay | Shopping | 1.83× | ||
| 13 | Internet & Social Media | 1.81× | |||
| 14 | Hobby | Home & Garden | 1.79× | ||
| 15 | Energy | Home & Garden | 1.78× | ||
| 16 | Distilled beverage | Food & Beverages | 1.71× | ||
| 17 | Volunteering | Politics & Society | 1.71× | ||
| 18 | Online newspaper | News | 1.70× | ||
| 19 | Mobile home | Cars & Mobility | 1.70× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Travelling | THRILL | 1.20× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Community Orientation | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.83× |
Europe has an estimated audience of 20,507,640 people in United Kingdom, concentrated in England and South East.
54.7% of Europe fans are female, 45.3% are male, with an average age of 44.0 years.
Europe fans show strongest brand affinity for Breaking news (2.13×), EBay (1.83×), and Hobby (1.79×) over the country average.
Europe fans in United Kingdom are most concentrated in England (reach ~15M), South East (reach ~3.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Europe itself, the audience over-indexes on EBay (1.83×), Hobby (1.79×), William Hill (bookmaker) (2.04×), and Energy (1.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.