A data profile of the people who buy, follow and care about Oceania in United Kingdom — modelled from more than twelve digital signal sources. Oceania has an estimated audience of 5,170,514 people in United Kingdom.
The average Oceania fan in United Kingdom is 42.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Alexandra Daddario, Sketch comedy, with strongest over-indexing on Wikipedia (5.91× the country average).
Demographically, the Oceania audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Oceania fan in United Kingdom is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Oceania profile in United Kingdom.
55.2% are female, 44.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.2 |
| Estimated audience size | 5,170,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Oceania audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.0% |
| Australia | 16.2% |
| Indonesia | 12.2% |
Where the Oceania audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.26× | |
| 02 | West Midlands | ~300K | 1.26× | |
| 03 | East of England | ~500K | 1.15× | |
| 04 | South East | ~800K | 1.12× | |
| 05 | North East | ~200K | 1.05× | |
| 06 | Scotland | ~500K | 1.02× | |
| 07 | England | ~4M | 1.00× | |
| 08 | Wales | ~300K | 0.99× | |
| 09 | Northern Ireland | ~200K | 0.99× | |
| 10 | South West | ~400K | 0.88× | |
| 11 | East Midlands | ~300K | 0.79× | |
| 12 | North West | ~300K | 0.57× |
The strongest cross-interests of the Oceania audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 6.94× | ||
| 02 | Wikipedia | Internet & Social Media | 5.91× | ||
| 03 | Broadcasting of sports events | Movies & TV | 5.04× | ||
| 04 | Country rap | Music & Radio | 4.85× | ||
| 05 | Sketch comedy | Movies & TV | 4.75× | ||
| 06 | Talk radio | Music & Radio | 4.18× | ||
| 07 | Adoption | Kids & Family | 3.54× | ||
| 08 | Satire | Literature | 3.41× | ||
| 09 | Political science | Business & Career | 3.00× | ||
| 10 | Betfair | Games | 2.99× | ||
| 11 | Risk management | Business & Career | 2.93× | ||
| 12 | Sydney | Travel & Leisure | 2.86× | ||
| 13 | Esso | Cars & Mobility | 2.59× | ||
| 14 | William Hill (bookmaker) | Games | 2.38× | ||
| 15 | Hobby | Home & Garden | 2.29× | ||
| 16 | Refrigerator | Home & Garden | 2.20× | ||
| 17 | Rugby union | Sports | 2.05× | ||
| 18 | Internet & Social Media | 1.92× | |||
| 19 | Distilled beverage | Food & Beverages | 1.78× | ||
| 20 | Politics | Politics & Society | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Risk Appetite | THRILL | 1.36× | |
| Pet Ownership | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× |
Oceania has an estimated audience of 5,170,514 people in United Kingdom, concentrated in England and South East.
55.2% of Oceania fans are female, 44.8% are male, with an average age of 42.2 years.
Oceania fans show strongest brand affinity for Wikipedia (5.91×), Alexandra Daddario (6.94×), and Sketch comedy (4.75×) over the country average.
Oceania fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Oceania itself, the audience over-indexes on Alexandra Daddario (6.94×), Sketch comedy (4.75×), Hobby (2.29×), and Satire (3.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Oceania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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