A data profile of the people who buy, follow and care about Asia in United Kingdom — modelled from more than twelve digital signal sources. Asia has an estimated audience of 8,713,233 people in United Kingdom.
The average Asia fan in United Kingdom is 42.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Breaking news, Esso, with strongest over-indexing on Wikipedia (4.37× the country average).
Demographically, the Asia audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Asia fan in United Kingdom is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Asia profile in United Kingdom.
52.6% are female, 47.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.8 |
| Estimated audience size | 8,713,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Asia audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
Where the Asia audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.51× | |
| 02 | Yorkshire and the Humber | ~900K | 1.31× | |
| 03 | South East | ~1.5M | 1.16× | |
| 04 | Wales | ~500K | 1.06× | |
| 05 | North East | ~400K | 1.05× | |
| 06 | England | ~6.5M | 0.99× | |
| 07 | Scotland | ~800K | 0.98× | |
| 08 | Northern Ireland | ~300K | 0.98× | |
| 09 | South West | ~600K | 0.88× | |
| 10 | East of England | ~700K | 0.84× | |
| 11 | East Midlands | ~500K | 0.81× | |
| 12 | North West | ~500K | 0.49× |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Sea | Travel & Leisure | 5.30× | ||
| 02 | Macau | Travel & Leisure | 4.83× | ||
| 03 | Wikipedia | Internet & Social Media | 4.37× | ||
| 04 | Alexandra Daddario | Movies & TV | 3.88× | ||
| 05 | Sketch comedy | Movies & TV | 3.04× | ||
| 06 | CNN | Movies & TV | 2.99× | ||
| 07 | Esso | Cars & Mobility | 2.81× | ||
| 08 | Risk management | Business & Career | 2.57× | ||
| 09 | Breaking news | Movies & TV | 2.46× | ||
| 10 | Adoption | Kids & Family | 2.45× | ||
| 11 | Betfair | Games | 2.43× | ||
| 12 | Satire | Literature | 2.43× | ||
| 13 | Refrigerator | Home & Garden | 2.15× | ||
| 14 | Internet & Social Media | 2.06× | |||
| 15 | William Hill (bookmaker) | Games | 2.04× | ||
| 16 | Hobby | Home & Garden | 1.86× | ||
| 17 | Mobile home | Cars & Mobility | 1.82× | ||
| 18 | EBay | Shopping | 1.62× | ||
| 19 | Distilled beverage | Food & Beverages | 1.60× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Spirituality | BALANCE | 1.29× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.85× | |
| Pet Ownership | JOY | 0.88× |
Asia has an estimated audience of 8,713,233 people in United Kingdom, concentrated in England and South East.
52.6% of Asia fans are female, 47.4% are male, with an average age of 42.8 years.
Asia fans show strongest brand affinity for Wikipedia (4.37×), Breaking news (2.46×), and Esso (2.81×) over the country average.
Asia fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Asia itself, the audience over-indexes on Breaking news (2.46×), Esso (2.81×), WhatsApp (2.06×), and Hobby (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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