Asia Audience in United Kingdom
Asia has an estimated audience of 8,713,233 people in United Kingdom. 52.6% are female, 47.4% are male, average age 42.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Asia fan in United Kingdom is 42.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Asia audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Asia fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.8 |
| Estimated audience size | 8,713,233 |
Audience persona
The typical Asia fan in United Kingdom is balanced, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,534,925 | 0.99× |
| South East | 1,360,764 | 1.16× |
| Yorkshire and the Humber | 921,429 | 1.32× |
| Scotland | 765,970 | 0.98× |
| East of England | 665,585 | 0.84× |
| South West | 624,775 | 0.87× |
| West Midlands | 564,962 | 1.51× |
| Wales | 526,386 | 1.06× |
| East Midlands | 487,014 | 0.79× |
| North West | 422,282 | 0.45× |
| North East | 356,795 | 1.05× |
| Northern Ireland | 262,460 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Luxury yacht | 3.64× | Travel & Leisure |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| 2.1× | Internet & Social Media | |
| Betfair | 2.69× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.28 |
| Indulgence | JOY | 1.2 |
| Social Media Usage | JOY | 1.2 |
| Travelling | THRILL | 1.18 |
| Spirituality | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
See Asia audiences in other countries
More Continent audiences in United Kingdom
- Europe (20,507,640)
- North America (7,687,905)
- Africa (7,081,180)
- South America (5,516,535)
- Oceania (5,170,514)
Frequently asked questions
How many fans does Asia have in United Kingdom?
Asia has an estimated audience of 8,713,233 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Asia fans?
52.6% of Asia fans are female, 47.4% are male, with an average age of 42.8 years.
Which brands do Asia fans like most?
Asia fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Asia fans live in United Kingdom?
Asia fans in United Kingdom are most concentrated in England (reach 6,534,925), South East (reach 1,360,764), and Yorkshire and the Humber (reach 921,429). These three regions account for the largest share of the active audience.
What other brands do Asia fans also like?
Beyond Asia itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.