Rascasse Audience Intelligence

Asia Audience in United States

A data profile of the people who buy, follow and care about Asia in United States — modelled from more than twelve digital signal sources. Asia has an estimated audience of 32,831,979 people in United States.

#3among Continent in United States#33among POI in United States#62in Travel & Leisure

The average Asia fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include T-Mobile, Innovation, Mortgage loans, with strongest over-indexing on T-Mobile (1.95× the country average).

Demographically, the Asia audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asia fan in United States is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for T-Mobile.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asia profile in United States.

Audience size
32.8M
in United States
Gender
51.3%♀
48.7% male
Age
40.9
average years
Country rank
#801
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asia fans

51.3% are female, 48.7% are male, average age 40.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Asia audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.9
Estimated audience size32,831,979
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Asia audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Asia audience comes from United States.

Worldwide audience distribution share by country for Asia
CountryShare
United States10.8%
Japan6.1%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asia audience in United States is strongest.

Fig. 05

Top regions by affinity

Asia fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K1.33×
02Texas~3.5M1.30×
03California~4.5M1.21×
04Georgia~1M1.18×
05Washington~800K1.18×
06Florida~2.5M1.15×
07Washington, District of Columbia~100K1.15×
08New York~2M1.14×
09Alaska~80K1.14×
10Louisiana~500K1.12×
11Nevada~400K1.11×
12Oklahoma~400K1.09×
13Alabama~500K1.08×
14South Carolina~500K1.06×
15North Carolina~1M1.05×
16Virginia~800K1.05×
17Maryland~600K1.05×
18Minnesota~500K1.05×
19Arizona~700K1.04×
20Colorado~500K1.02×
21Oregon~400K1.02×
22Utah~300K1.02×
23Kansas~300K1.02×
24Massachusetts~700K1.01×
25Missouri~500K1.01×
26Illinois~1M1.00×
27Tennessee~700K0.99×
28Wisconsin~500K0.97×
29Vermont~60K0.97×
30Pennsylvania~1M0.96×
31New Jersey~800K0.96×
32Arkansas~300K0.96×
33New Mexico~200K0.96×
34Indiana~600K0.95×
35Kentucky~400K0.94×
36Connecticut~300K0.94×
37Nebraska~200K0.92×
38Ohio~900K0.91×
39Michigan~800K0.91×
40Mississippi~200K0.91×
41Rhode Island~100K0.91×
42North Dakota~60K0.91×
43South Dakota~70K0.88×
44Iowa~200K0.87×
45Maine~100K0.87×
46Idaho~100K0.86×
47Delaware~80K0.86×
48Montana~80K0.85×
49West Virginia~100K0.77×
50New Hampshire~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Asia, United States
0.77×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asia audience
#·InterestCategoryAffinity×
01TibetTravel & Leisure6.95×
02MongoliaTravel & Leisure3.86×
03Anne HathawayMovies & TV3.19×
04Bollywood moviesMovies & TV2.94×
05American ExpressBusiness & Career2.86×
06InnovationBusiness & Career2.69×
07Car rentalsCars & Mobility2.47×
08Vehicle insuranceCars & Mobility2.24×
09FedExBusiness & Career2.20×
10Solar energyHome & Garden2.13×
11Mortgage loansBusiness & Career1.97×
12IKEAHome & Garden1.96×
13T-MobileTechnology & Electronics1.95×
14Discount storesShopping1.90×
15Shopping mallsShopping1.86×
16AirbnbTravel & Leisure1.75×
17NordstromShopping1.74×
18Home AppliancesHome & Garden1.64×
19McDonald'sFood & Beverages1.62×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
IndulgenceJOY1.41×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Luxury OrientationPREMIUM0.89×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asia have in United States?

Asia has an estimated audience of 32,831,979 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Asia fans?

51.3% of Asia fans are female, 48.7% are male, with an average age of 40.9 years.

03

Which brands do Asia fans like most?

Asia fans show strongest brand affinity for T-Mobile (1.95×), Innovation (2.69×), and Mortgage loans (1.97×) over the country average.

04

Where do Asia fans live in United States?

Asia fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Asia fans also like?

Beyond Asia itself, the audience over-indexes on Innovation (2.69×), Mortgage loans (1.97×), Airbnb (1.75×), and American Express (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in United States

See Asia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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