Asia Audience in United States

Asia logo

Asia has an estimated audience of 32,831,979 people in United States. 51.3% are female, 48.7% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Jeep Wagoneer, Google Home.

The average Asia fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.05× the country average). Demographically, the Asia audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Continent

Demographics of Asia fans

Demographic split for Asia audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.9
Estimated audience size32,831,979

Audience persona

The typical Asia fan in United States is balanced, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Asia in United States
RegionReachAffinity
California4,945,1361.37×
Texas3,945,4091.4×
Florida3,006,4671.35×
New York2,299,2431.25×
Georgia1,236,5691.22×
Illinois1,105,6331.01×
Pennsylvania1,081,8520.98×
North Carolina1,036,9431.05×
Ohio943,1010.93×
Washington850,0881.29×
Virginia849,8391.06×
New Jersey843,5271.01×
Michigan796,0810.93×
Arizona726,8911.08×
Tennessee686,4641.04×
Massachusetts675,6521.04×
Maryland604,4841.07×
Indiana548,7510.91×
Colorado546,0991.06×
Missouri523,2960.99×
Alabama509,6001.11×
Minnesota506,8201.08×
South Carolina485,4650.98×
Wisconsin447,6300.91×
Louisiana436,5941.03×
Oregon398,5961.06×
Oklahoma389,2271.07×
Nevada371,6831.17×
Kentucky362,3020.88×
Connecticut307,4940.93×
Utah286,0760.97×
Kansas254,9490.99×
Arkansas243,1130.9×
Mississippi235,0360.87×
Iowa230,0530.85×
Hawaii191,2561.36×
New Mexico149,1560.91×
Nebraska143,3240.87×
Idaho131,2300.8×
Washington, District of Columbia125,1291.27×
West Virginia114,2340.75×
New Hampshire98,1770.76×
Maine94,7450.81×
Rhode Island90,8880.87×
Delaware74,3830.82×
Alaska70,2711×
Montana68,9440.76×
North Dakota57,5770.85×
South Dakota53,9710.71×
Vermont52,9660.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asia audience
BrandAffinityCategory
Goop13.05×Internet & Social Media
Governor of Michigan14.33×Politics & Society
Wok12.5×Food & Beverages
Jeep Wagoneer9.86×Cars & Mobility
Google Home11.02×Technology & Electronics
Grinch6.74×Movies & TV
Cam Ward6.29×Sports
Hibachi12.05×Food & Beverages
headspace13.17×Health
Fairy godmother9.93×Literature
Grace Slick11.51×Music & Radio
Elsword20×Games
Hipster11.69×Politics & Society
El Paso County, Colorado15.61×Travel & Leisure
Cherish (group)12.91×Music & Radio
No Escape (1994 film)12.47×Movies & TV
Israel2.24×Travel & Leisure
Vocal harmony4.69×Music & Radio
TV Fanatic10.18×Movies & TV
La Jolla8.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asia audience
TraitClusterScore
ExtroversionTHRILL1.27
PatriotismCONSERVATISM1.24
SpiritualityBALANCE1.14
TravellingTHRILL1.13
Community OrientationOPEN1.1
Early Adopter MentalityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Asia
CountryShare
United States10.8%
Japan6.1%
China6.0%

See Asia audiences in other countries

More Continent audiences in United States

Frequently asked questions

How many fans does Asia have in United States?

Asia has an estimated audience of 32,831,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Asia fans?

51.3% of Asia fans are female, 48.7% are male, with an average age of 40.9 years.

Which brands do Asia fans like most?

Asia fans show strongest brand affinity for Goop (13.05×), Governor of Michigan (14.33×), and Wok (12.5×) over the country average.

Where do Asia fans live in United States?

Asia fans in United States are most concentrated in California (reach 4,945,136), Texas (reach 3,945,409), and Florida (reach 3,006,467). These three regions account for the largest share of the active audience.

What other brands do Asia fans also like?

Beyond Asia itself, the audience over-indexes on Governor of Michigan (14.33×), Wok (12.5×), Jeep Wagoneer (9.86×), and Google Home (11.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.