Asia Audience in United States

Asia has an estimated audience of 32,831,979 people in United States. 51.3% are female, 48.7% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, DeviantArt.

The average Asia fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (16.98× the country average). Demographically, the Asia audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Continent

Demographics of Asia fans

Demographic split for Asia audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.9
Estimated audience size32,831,979

Audience persona

The typical Asia fan in United States is balanced, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Asia in United States
RegionReachAffinity
California4,945,1361.37×
Texas3,945,4091.4×
Florida3,006,4671.35×
New York2,299,2431.25×
Georgia1,236,5691.22×
Illinois1,105,6331.01×
Pennsylvania1,081,8520.98×
North Carolina1,036,9431.05×
Ohio943,1010.93×
Washington850,0881.29×
Virginia849,8391.06×
New Jersey843,5271.01×
Michigan796,0810.93×
Arizona726,8911.08×
Tennessee686,4641.04×
Massachusetts675,6521.04×
Maryland604,4841.07×
Indiana548,7510.91×
Colorado546,0991.06×
Missouri523,2960.99×
Alabama509,6001.11×
Minnesota506,8201.08×
South Carolina485,4650.98×
Wisconsin447,6300.91×
Louisiana436,5941.03×
Oregon398,5961.06×
Oklahoma389,2271.07×
Nevada371,6831.17×
Kentucky362,3020.88×
Connecticut307,4940.93×
Utah286,0760.97×
Kansas254,9490.99×
Arkansas243,1130.9×
Mississippi235,0360.87×
Iowa230,0530.85×
Hawaii191,2561.36×
New Mexico149,1560.91×
Nebraska143,3240.87×
Idaho131,2300.8×
Washington, District of Columbia125,1291.27×
West Virginia114,2340.75×
New Hampshire98,1770.76×
Maine94,7450.81×
Rhode Island90,8880.87×
Delaware74,3830.82×
Alaska70,2711×
Montana68,9440.76×
North Dakota57,5770.85×
South Dakota53,9710.71×
Vermont52,9660.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asia audience
BrandAffinityCategory
Capital One16.98×Business & Career
Google Maps14.2×Internet & Social Media
Indeed.com12.58×Business & Career
CarGurus16.46×Cars & Mobility
DeviantArt14.75×Internet & Social Media
Bruce Willis14.58×Movies & TV
AccuWeather12.94×Home & Garden
Google News11.73×News
Circle K13.81×Shopping
Beetlejuice9.39×Movies & TV
Enterprise Rent-A-Car11.68×Cars & Mobility
Aaron Rodgers12.21×Sports
Diane Keaton11.47×Movies & TV
Billy Bob Thornton15.75×Movies & TV
Khan Academy15.09×Business & Career
ICloud16.03×Technology & Electronics
Blake Lively14.92×Movies & TV
Nicole Kidman12.96×Movies & TV
Demi Moore13.05×Movies & TV
Jason Momoa13.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asia audience
TraitClusterScore
ExtroversionTHRILL1.27
PatriotismCONSERVATISM1.24
SpiritualityBALANCE1.14
TravellingTHRILL1.13
Community OrientationOPEN1.1
Early Adopter MentalityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Asia
CountryShare
United States10.8%
Japan6.1%
China6.0%

See Asia audiences in other countries

More Continent audiences in United States

Frequently asked questions

How many fans does Asia have in United States?

Asia has an estimated audience of 32,831,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Asia fans?

51.3% of Asia fans are female, 48.7% are male, with an average age of 40.9 years.

Which brands do Asia fans like most?

Asia fans show strongest brand affinity for Capital One (16.98×), Google Maps (14.2×), and Indeed.com (12.58×) over the country average.

Where do Asia fans live in United States?

Asia fans in United States are most concentrated in California (reach 4,945,136), Texas (reach 3,945,409), and Florida (reach 3,006,467). These three regions account for the largest share of the active audience.

What other brands do Asia fans also like?

Beyond Asia itself, the audience over-indexes on Google Maps (14.2×), Indeed.com (12.58×), CarGurus (16.46×), and DeviantArt (14.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.