Rascasse Audience Intelligence

Africa Audience in United States

A data profile of the people who buy, follow and care about Africa in United States — modelled from more than twelve digital signal sources. Africa has an estimated audience of 26,404,586 people in United States.

#5among Continent in United States#59among POI in United States#99in Travel & Leisure

The average Africa fan in United States is 37.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google Drive, Hair Extensions, FIFA World Cup, with strongest over-indexing on Google Drive (3.11× the country average).

Demographically, the Africa audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Africa fan in United States is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Africa profile in United States.

Audience size
26.4M
in United States
Gender
52.3%♀
47.7% male
Age
37.0
average years
Country rank
#1122
POI in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Africa fans

52.3% are female, 47.7% are male, average age 37.0.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Africa audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.0
Estimated audience size26,404,586
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Africa audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Africa audience comes from United States.

Worldwide audience distribution share by country for Africa
CountryShare
United States15.7%
France5.3%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Africa audience in United States is strongest.

Fig. 05

Top regions by affinity

Africa fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.39×
02Georgia~1M1.38×
03Virginia~800K1.21×
04Maryland~600K1.21×
05Minnesota~400K1.17×
06South Carolina~400K1.13×
07Texas~2.5M1.11×
08Nebraska~100K1.11×
09North Carolina~900K1.10×
10Massachusetts~600K1.09×
11Indiana~500K1.09×
12North Dakota~60K1.09×
13Vermont~50K1.07×
14Washington~600K1.06×
15Kentucky~400K1.06×
16Maine~100K1.06×
17Louisiana~400K1.05×
18Pennsylvania~900K1.03×
19Ohio~800K1.03×
20Connecticut~300K1.03×
21Delaware~80K1.03×
22Iowa~200K1.02×
23Michigan~700K1.00×
24Wisconsin~400K1.00×
25Florida~2M0.99×
26Missouri~400K0.99×
27Oregon~300K0.98×
28New Hampshire~100K0.98×
29South Dakota~60K0.98×
30Illinois~900K0.97×
31Alabama~400K0.97×
32Oklahoma~300K0.97×
33Utah~200K0.97×
34Mississippi~200K0.97×
35Kansas~200K0.97×
36Alaska~60K0.97×
37New Jersey~600K0.96×
38New York~1.5M0.95×
39Colorado~400K0.93×
40Montana~70K0.93×
41Tennessee~500K0.92×
42Rhode Island~80K0.92×
43Arkansas~200K0.87×
44Arizona~500K0.86×
45California~2.5M0.85×
46Idaho~100K0.83×
47Nevada~200K0.81×
48New Mexico~100K0.78×
49Hawaii~90K0.78×
50West Virginia~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Africa, United States
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Africa audience
#·InterestCategoryAffinity×
01JohannesburgTravel & Leisure8.01×
02HyattTravel & Leisure5.43×
03TrivagoTravel & Leisure4.96×
04Marriott Hotels & ResortsTravel & Leisure4.28×
05Hair ExtensionsBeauty & Wellness3.37×
06Google DriveTechnology & Electronics3.11×
07Teyana TaylorMovies & TV2.93×
08InnovationBusiness & Career2.56×
09DancehallsMusic & Radio2.19×
10American ExpressBusiness & Career1.85×
11RadioTechnology & Electronics1.82×
12FIFA World CupSports1.75×
13FedExBusiness & Career1.64×
14HollywoodTravel & Leisure1.63×
15HairstyleBeauty & Wellness1.58×
16Mixed martial artsSports1.55×
17ActivismPolitics & Society1.53×
18AirbnbTravel & Leisure1.51×
19VeganismFood & Beverages1.50×
20SwimmingSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Africa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
Design AffinityPREMIUM1.53×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Africa audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Price SensitivityPREMIUM0.90×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Africa have in United States?

Africa has an estimated audience of 26,404,586 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Africa fans?

52.3% of Africa fans are female, 47.7% are male, with an average age of 37.0 years.

03

Which brands do Africa fans like most?

Africa fans show strongest brand affinity for Google Drive (3.11×), Hair Extensions (3.37×), and FIFA World Cup (1.75×) over the country average.

04

Where do Africa fans live in United States?

Africa fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Africa fans also like?

Beyond Africa itself, the audience over-indexes on Hair Extensions (3.37×), FIFA World Cup (1.75×), Marriott Hotels & Resorts (4.28×), and Innovation (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in United States

See Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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