Africa Audience in United States

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Africa has an estimated audience of 26,404,586 people in United States. 52.3% are female, 47.7% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Goop, Governor of Michigan, Wok, Grinch.

The average Africa fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Goop, Governor of Michigan, with strongest over-indexing on Natural rubber (5.43× the country average). Demographically, the Africa audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Continent

Demographics of Africa fans

Demographic split for Africa audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.0
Estimated audience size26,404,586

Audience persona

The typical Africa fan in United States is balanced, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Africa in United States
RegionReachAffinity
California2,498,0450.86×
Texas2,459,2781.08×
Florida1,944,8801.09×
New York1,538,3261.04×
Georgia1,112,1831.37×
North Carolina913,2141.15×
Pennsylvania899,3421.01×
Illinois897,1581.02×
Ohio840,6071.03×
Virginia804,0361.25×
Michigan706,7461.02×
New Jersey672,9051×
Washington616,4271.16×
Massachusetts611,8111.18×
Maryland600,9241.32×
Tennessee528,1371×
Indiana520,8181.08×
Arizona483,2880.9×
Minnesota447,0211.18×
South Carolina422,5401.06×
Missouri417,9270.98×
Colorado417,6351×
Wisconsin383,5830.97×
Alabama345,6600.94×
Louisiana345,6421.02×
Kentucky322,5050.97×
Oregon306,2401.01×
Connecticut277,7651.05×
Oklahoma263,0370.9×
Utah236,9731×
Iowa227,0131.04×
Mississippi211,7140.97×
Nevada209,9820.82×
Kansas196,7000.95×
Arkansas184,8740.85×
Nebraska128,9870.97×
Washington, District of Columbia128,5841.62×
Idaho104,1110.79×
New Hampshire97,3180.94×
New Mexico94,7980.72×
Maine93,9160.99×
West Virginia92,3410.75×
Hawaii89,9830.79×
Rhode Island76,8870.91×
Delaware70,1290.96×
Montana60,7140.83×
North Dakota53,9610.99×
Alaska50,6580.9×
South Dakota49,8370.82×
Vermont48,1741.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Africa audience
BrandAffinityCategory
Natural rubber5.43×Cars & Mobility
Goop12.77×Internet & Social Media
Governor of Michigan15.01×Politics & Society
Wok11.94×Food & Beverages
Grinch7.13×Movies & TV
Hibachi13.35×Food & Beverages
Fairy godmother11.71×Literature
Vocal harmony7.03×Music & Radio
Google Home9.99×Technology & Electronics
Grace Slick11.76×Music & Radio
El Paso County, Colorado17.26×Travel & Leisure
No Escape (1994 film)15.13×Movies & TV
TV Fanatic14.12×Movies & TV
headspace12.21×Health
Harlow15.38×Travel & Leisure
Cherish (group)13.23×Music & Radio
Hipster10.81×Politics & Society
Elsword16.25×Games
Guitarist (magazine)10.81×Music & Radio
Ira Glass15.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Africa audience
TraitClusterScore
Design AffinityPREMIUM1.76
Quality AwarenessPREMIUM1.66
LGBTQ+ IdentityOPEN1.52
SustainabilityBALANCE1.49
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Africa
CountryShare
United States15.7%
France5.3%
United Kingdom4.2%

See Africa audiences in other countries

More Continent audiences in United States

Frequently asked questions

How many fans does Africa have in United States?

Africa has an estimated audience of 26,404,586 people in United States, concentrated in California and Texas.

What is the gender split and age of Africa fans?

52.3% of Africa fans are female, 47.7% are male, with an average age of 37.0 years.

Which brands do Africa fans like most?

Africa fans show strongest brand affinity for Natural rubber (5.43×), Goop (12.77×), and Governor of Michigan (15.01×) over the country average.

Where do Africa fans live in United States?

Africa fans in United States are most concentrated in California (reach 2,498,045), Texas (reach 2,459,278), and Florida (reach 1,944,880). These three regions account for the largest share of the active audience.

What other brands do Africa fans also like?

Beyond Africa itself, the audience over-indexes on Goop (12.77×), Governor of Michigan (15.01×), Wok (11.94×), and Grinch (7.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.