A data profile of the people who buy, follow and care about Africa in India — modelled from more than twelve digital signal sources. Africa has an estimated audience of 5,740,112 people in India.
Africa has an estimated audience of 5,740,112 people in India. 23.3% are female, 76.7% are male, average age 31.6. Top brand affinities: Namibia, Superman, Mozambique, Game of Thrones, South Africa.
Top brand affinities include Namibia, Superman, Mozambique, with strongest over-indexing on Namibia (10.39× the country average).
Demographically, the Africa audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
The typical Africa fan in India is more male, around 31.6 years old, with strong Pet Ownership tendencies and a notable affinity for Namibia.
The key figures that characterise the Africa profile in India.
23.3% are female, 76.7% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 31.6 |
| Estimated audience size | 5,740,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Africa audience comes from India.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Namibia | Travel & Leisure | 10.39× | ||
| 02 | Mozambique | Travel & Leisure | 9.81× | ||
| 03 | Johannesburg | Travel & Leisure | 6.73× | ||
| 04 | Ghana | Travel & Leisure | 4.78× | ||
| 05 | Safari | Travel & Leisure | 4.62× | ||
| 06 | South Africa | Travel & Leisure | 3.45× | ||
| 07 | Nigeria | Travel & Leisure | 2.88× | ||
| 08 | OLX | Shopping | 2.19× | ||
| 09 | Forex Factory | Business & Career | 2.14× | ||
| 10 | UEFA Europa League | Sports | 2.10× | ||
| 11 | Puma | Fashion & Accessoires | 2.05× | ||
| 12 | UEFA Champions League | Sports | 1.86× | ||
| 13 | Al Nassr FC | Sports | 1.76× | ||
| 14 | Wearable technology | Technology & Electronics | 1.75× | ||
| 15 | Game of Thrones | Movies & TV | 1.61× | ||
| 16 | Smart device | Technology & Electronics | 1.61× | ||
| 17 | Meat | Food & Beverages | 1.56× | ||
| 18 | Outerwear | Fashion & Accessoires | 1.54× | ||
| 19 | Batman | Movies & TV | 1.52× | ||
| 20 | Superman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.