A data profile of the people who buy, follow and care about Africa in Portugal — modelled from more than twelve digital signal sources. Africa has an estimated audience of 1,454,429 people in Portugal.
The average Africa fan in Portugal is 42.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Local news, BP, Nigeria, with strongest over-indexing on Local news (2.33× the country average).
Demographically, the Africa audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Africa fan in Portugal is balanced, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Local news.
The key figures that characterise the Africa profile in Portugal.
54.5% are female, 45.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 42.5 |
| Estimated audience size | 1,454,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Africa audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
Where the Africa audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.45× | |
| 02 | Setúbal District | ~200K | 1.45× | |
| 03 | Faro District | ~100K | 1.38× | |
| 04 | Porto District | ~400K | 1.20× | |
| 05 | Santarém District | ~80K | 1.20× | |
| 06 | Coimbra District | ~80K | 1.15× | |
| 07 | Leiria District | ~90K | 1.14× | |
| 08 | Madeira | ~50K | 1.09× | |
| 09 | Braga District | ~100K | 1.06× | |
| 10 | Aveiro District | ~100K | 1.05× | |
| 11 | Viseu District | ~50K | 0.96× | |
| 12 | Évora District | ~20K | 0.92× | |
| 13 | Azores | ~40K | 0.91× | |
| 14 | Castelo Branco District | ~20K | 0.90× | |
| 15 | Bragança District | ~10K | 0.87× | |
| 16 | Viana do Castelo District | ~30K | 0.86× | |
| 17 | Beja District | ~20K | 0.85× | |
| 18 | Vila Real District | ~20K | 0.81× | |
| 19 | Guarda District | ~20K | 0.80× | |
| 20 | Portalegre District | ~10K | 0.80× |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nigeria | Travel & Leisure | 3.15× | ||
| 02 | Safari | Travel & Leisure | 3.06× | ||
| 03 | AutoScout24 | Cars & Mobility | 2.95× | ||
| 04 | South Africa | Travel & Leisure | 2.53× | ||
| 05 | Sport Club Corinthians Paulista | Sports | 2.51× | ||
| 06 | Local news | News | 2.33× | ||
| 07 | SporTV | Sports | 2.19× | ||
| 08 | JD Sports | Shopping | 1.79× | ||
| 09 | Viral video | Internet & Social Media | 1.74× | ||
| 10 | Breaking news | Movies & TV | 1.70× | ||
| 11 | Philanthropy | Arts & Culture | 1.65× | ||
| 12 | Gambling | Games | 1.58× | ||
| 13 | BP | Cars & Mobility | 1.57× | ||
| 14 | Portugal national football team | Sports | 1.57× | ||
| 15 | EDreams | Travel & Leisure | 1.57× | ||
| 16 | S.C. Braga | Sports | 1.57× | ||
| 17 | French cuisine | Food & Beverages | 1.57× | ||
| 18 | First-person shooter games | Games | 1.54× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.54× | ||
| 20 | Musical theatre | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Indulgence | JOY | 1.22× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× |
Africa has an estimated audience of 1,454,429 people in Portugal, concentrated in Lisbon District and Porto District.
54.5% of Africa fans are female, 45.5% are male, with an average age of 42.5 years.
Africa fans show strongest brand affinity for Local news (2.33×), BP (1.57×), and Nigeria (3.15×) over the country average.
Africa fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Africa itself, the audience over-indexes on BP (1.57×), Nigeria (3.15×), Breaking news (1.7×), and Portugal national football team (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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