A data profile of the people who buy, follow and care about Asia in Portugal — modelled from more than twelve digital signal sources. Asia has an estimated audience of 1,464,862 people in Portugal.
The average Asia fan in Portugal is 45.2 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Macau, FlixBus, Mongolia, with strongest over-indexing on Macau (5.72× the country average).
Demographically, the Asia audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Asia fan in Portugal is balanced, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Macau.
The key figures that characterise the Asia profile in Portugal.
48.6% are female, 51.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 45.2 |
| Estimated audience size | 1,464,862 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Asia audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
Where the Asia audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~80K | 1.93× | |
| 02 | Lisbon District | ~800K | 1.88× | |
| 03 | Faro District | ~200K | 1.59× | |
| 04 | Porto District | ~500K | 1.42× | |
| 05 | Santarém District | ~100K | 1.42× | |
| 06 | Setúbal District | ~200K | 1.24× | |
| 07 | Leiria District | ~80K | 1.02× | |
| 08 | Braga District | ~100K | 1.01× | |
| 09 | Aveiro District | ~100K | 0.99× | |
| 10 | Azores | ~40K | 0.99× | |
| 11 | Coimbra District | ~70K | 0.98× | |
| 12 | Bragança District | ~10K | 0.86× | |
| 13 | Évora District | ~20K | 0.85× | |
| 14 | Viana do Castelo District | ~30K | 0.84× | |
| 15 | Castelo Branco District | ~20K | 0.83× | |
| 16 | Beja District | ~20K | 0.83× | |
| 17 | Portalegre District | ~10K | 0.82× | |
| 18 | Viseu District | ~40K | 0.81× | |
| 19 | Vila Real District | ~20K | 0.80× | |
| 20 | Guarda District | ~20K | 0.80× |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 5.72× | ||
| 02 | Vietnam | Travel & Leisure | 5.10× | ||
| 03 | Mongolia | Travel & Leisure | 4.59× | ||
| 04 | Taiwan | Travel & Leisure | 2.82× | ||
| 05 | New Zealand | Travel & Leisure | 2.61× | ||
| 06 | Hong Kong | Travel & Leisure | 2.58× | ||
| 07 | Philippines | Travel & Leisure | 1.91× | ||
| 08 | Mineral water | Food & Beverages | 1.73× | ||
| 09 | Viral video | Internet & Social Media | 1.64× | ||
| 10 | Fernando Pessoa | Literature | 1.64× | ||
| 11 | Breaking news | Movies & TV | 1.57× | ||
| 12 | Videotelephony | Technology & Electronics | 1.55× | ||
| 13 | FlixBus | Cars & Mobility | 1.54× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.53× | ||
| 15 | S.C. Braga | Sports | 1.53× | ||
| 16 | Solar panel | Home & Garden | 1.52× | ||
| 17 | Freelancer | Business & Career | 1.52× | ||
| 18 | First-person shooter games | Games | 1.51× | ||
| 19 | Norauto | Cars & Mobility | 1.51× | ||
| 20 | Philanthropy | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Indulgence | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Creativity | OPEN | 0.89× | |
| Spirituality | BALANCE | 0.90× |
Asia has an estimated audience of 1,464,862 people in Portugal, concentrated in Lisbon District and Porto District.
48.6% of Asia fans are female, 51.4% are male, with an average age of 45.2 years.
Asia fans show strongest brand affinity for Macau (5.72×), FlixBus (1.54×), and Mongolia (4.59×) over the country average.
Asia fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Asia itself, the audience over-indexes on FlixBus (1.54×), Mongolia (4.59×), Breaking news (1.57×), and Viral video (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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