Rascasse Audience Intelligence

Asia Audience in Netherlands

A data profile of the people who buy, follow and care about Asia in Netherlands — modelled from more than twelve digital signal sources. Asia has an estimated audience of 1,700,378 people in Netherlands.

#2among Continent in Netherlands#43among POI in Netherlands#70in Travel & Leisure

Asia has an estimated audience of 1,700,378 people in Netherlands. 52.5% are female, 47.5% are male, average age 42.3. Top brand affinities: Tibet, Canada, Taiwan, Greece, Instant messaging.

Top brand affinities include Tibet, Canada, Taiwan, with strongest over-indexing on Tibet (8.79× the country average).

Demographically, the Asia audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Patriotism.

The typical Asia fan in Netherlands is balanced, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Tibet.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Asia profile in Netherlands.

Audience size
1.7M
in Netherlands
Gender
52.5%♀
47.5% male
Age
42.3
average years
Country rank
#699
POI in Netherlands
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asia fans

52.5% are female, 47.5% are male, average age 42.3.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Asia audience in Netherlands
MetricValue
Female52.5%
Male47.5%
Average age42.3
Estimated audience size1,700,378
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Asia audience in Netherlands
Age bracketShare%
16-1914%
20-2918%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Asia audience comes from Netherlands.

Worldwide audience distribution share by country for Asia
CountryShare
United States10.8%
Japan6.1%
China6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asia audience
#·InterestCategoryAffinity×
01TibetTravel & Leisure8.79×
02TaiwanTravel & Leisure6.55×
03LebanonTravel & Leisure4.13×
04TunisiaTravel & Leisure3.95×
05Iberia (airline)Travel & Leisure3.03×
06HimalayasTravel & Leisure2.64×
07Music downloadTechnology & Electronics2.58×
08GreeceTravel & Leisure2.30×
09TelegramInternet & Social Media2.17×
10Online chatTechnology & Electronics2.08×
11Instant messagingInternet & Social Media2.00×
12RefrigeratorHome & Garden1.79×
13Non-governmental organizationPolitics & Society1.74×
14EurojackpotGames1.68×
15AnthropologyBusiness & Career1.66×
16LondonTravel & Leisure1.65×
17CanadaTravel & Leisure1.58×
18TripAdvisorTravel & Leisure1.58×
19DessertsFood & Beverages1.52×
20Financial servicesBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.67×
PatriotismCONSERVATISM1.32×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
CreativityOPEN0.85×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Appendix

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More Continent audiences in Netherlands

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How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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