A data profile of the people who buy, follow and care about Africa in Netherlands — modelled from more than twelve digital signal sources. Africa has an estimated audience of 1,569,200 people in Netherlands.
Africa has an estimated audience of 1,569,200 people in Netherlands. 50.2% are female, 49.8% are male, average age 40.5. Top brand affinities: Lidl, Voetbalprimeur, Jumbo (supermarket), Rabobank, WhatsApp.
Top brand affinities include Lidl, Voetbalprimeur, Jumbo (supermarket), with strongest over-indexing on Lidl (2.03× the country average).
Demographically, the Africa audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Africa fan in Netherlands is balanced, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Lidl.
The key figures that characterise the Africa profile in Netherlands.
50.2% are female, 49.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 40.5 |
| Estimated audience size | 1,569,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Africa audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.88× | ||
| 02 | Afrikaans | Politics & Society | 3.38× | ||
| 03 | The Breakfast Club | Movies & TV | 3.21× | ||
| 04 | Children's clothing | Fashion & Accessoires | 2.70× | ||
| 05 | Sunweb | Travel & Leisure | 2.43× | ||
| 06 | Lidl | Shopping | 2.03× | ||
| 07 | Voetbal International | Sports | 2.03× | ||
| 08 | Voetbalprimeur | Sports | 1.96× | ||
| 09 | Primark | Shopping | 1.94× | ||
| 10 | Documentary movies | Movies & TV | 1.88× | ||
| 11 | Internet & Social Media | 1.78× | |||
| 12 | voetbalzone | Sports | 1.78× | ||
| 13 | Rabobank | Business & Career | 1.74× | ||
| 14 | Hair products | Beauty & Wellness | 1.72× | ||
| 15 | Jumbo (supermarket) | Shopping | 1.69× | ||
| 16 | TUI | Travel & Leisure | 1.69× | ||
| 17 | AliExpress | Shopping | 1.66× | ||
| 18 | Burger King | Food & Beverages | 1.66× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.58× | ||
| 20 | Hornbach | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Risk Appetite | THRILL | 1.40× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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