Africa Audience in Germany
Africa has an estimated audience of 4,223,561 people in Germany. 46.7% are female, 53.3% are male, average age 36.8. Top brand affinities: Kurdistan, Casino, ICloud, Fachhochschule, Dailymotion.
Top brand affinities include Kurdistan, Casino, ICloud, with strongest over-indexing on Kurdistan (13.02× the country average). Demographically, the Africa audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Africa fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 36.8 |
| Estimated audience size | 4,223,561 |
Audience persona
The typical Africa fan in Germany is balanced, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Kurdistan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kurdistan | 13.02× | Travel & Leisure |
| Casino | 5.74× | Games |
| ICloud | 4.59× | Technology & Electronics |
| Fachhochschule | 6.77× | Business & Career |
| Dailymotion | 6.22× | Movies & TV |
| Lieferando.de | 2.09× | Food & Beverages |
| Tagesschau | 1.63× | Movies & TV |
| Maine Coon | 3.6× | Pets & Animals |
| ESPN | 7.72× | Movies & TV |
| Satire | 3.15× | Literature |
| Indeed.com | 2.17× | Business & Career |
| Livemusic | 2.25× | Music & Radio |
| Succulent plant | 3.39× | Home & Garden |
| Electric guitar | 3.06× | Music & Radio |
| Bugatti Veyron | 12.34× | Cars & Mobility |
| Ghana | 7.4× | Travel & Leisure |
| Flowering plant | 3.01× | Home & Garden |
| Anthropology | 3.5× | Business & Career |
| University | 2.58× | Business & Career |
| Felix Baumgartner | 2.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.32 |
| Travelling | THRILL | 1.24 |
| Patriotism | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.23 |
| DIY Mentality | THRILL | 1.12 |
| Mindfulness | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
See Africa audiences in other countries
More Continent audiences in Germany
- Europe (22,821,492)
- Asia (6,486,328)
- North America (3,728,075)
- South America (2,284,176)
- Oceania (1,573,187)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.