Rascasse Audience Intelligence

Africa Audience in Germany

A data profile of the people who buy, follow and care about Africa in Germany — modelled from more than twelve digital signal sources. Africa has an estimated audience of 4,223,561 people in Germany.

#3among Continent in Germany#66among POI in Germany#108in Travel & Leisure

The average Africa fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Android (operating system), Tattoos, Desserts, with strongest over-indexing on Android (operating system) (1.94× the country average).

Demographically, the Africa audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Africa fan in Germany is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Android (operating system).

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Africa profile in Germany.

Audience size
4.2M
in Germany
Gender
46.7%♀
53.3% male
Age
36.8
average years
Country rank
#1368
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Africa fans

46.7% are female, 53.3% are male, average age 36.8.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Africa audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age36.8
Estimated audience size4,223,561
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Africa audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Africa audience comes from Germany.

Worldwide audience distribution share by country for Africa
CountryShare
United States15.7%
France5.3%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Africa audience in Germany is strongest.

Fig. 05

Top regions by affinity

Africa fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.57×
02Berlin~200K1.30×
03Bremen~40K1.22×
04Hamburg~100K1.17×
05Baden-Württemberg~600K1.10×
06Rheinland-Pfalz~200K1.10×
07Bayern~700K1.08×
08Nordrhein-Westfalen~1M1.07×
09Saarland~50K0.98×
10Schleswig-Holstein~100K0.90×
11Brandenburg~100K0.82×
12Thüringen~90K0.82×
13Niedersachsen~300K0.81×
14Sachsen-Anhalt~80K0.78×
15Sachsen~200K0.77×
16Mecklenburg-Vorpommern~60K0.75×
Fig. 06

Affinity by region

Affinity by region — Africa, Germany
0.75×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Africa audience
#·InterestCategoryAffinity×
01MozambiqueTravel & Leisure7.35×
02GhanaTravel & Leisure5.96×
03South AfricaTravel & Leisure4.13×
04Mel GibsonMovies & TV3.72×
05DonationBusiness & Career3.13×
06Crime fictionLiterature2.68×
07DairyFood & Beverages2.65×
08Art filmMovies & TV2.60×
09Robert RedfordMovies & TV2.59×
10LoudspeakerTechnology & Electronics2.55×
11ActivismPolitics & Society2.35×
12CarcareCars & Mobility2.19×
13YouTube MusicInternet & Social Media2.16×
14DessertsFood & Beverages2.09×
15TattoosFashion & Accessoires2.07×
16Android (operating system)Technology & Electronics1.94×
17Michael JacksonMusic & Radio1.77×
18LivemusicMusic & Radio1.76×
19ReligionBusiness & Career1.54×
20Netto Marken-DiscountShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Africa audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Community OrientationOPEN1.54×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Africa audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Price SensitivityPREMIUM0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Africa have in Germany?

Africa has an estimated audience of 4,223,561 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Africa fans?

46.7% of Africa fans are female, 53.3% are male, with an average age of 36.8 years.

03

Which brands do Africa fans like most?

Africa fans show strongest brand affinity for Android (operating system) (1.94×), Tattoos (2.07×), and Desserts (2.09×) over the country average.

04

Where do Africa fans live in Germany?

Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Africa fans also like?

Beyond Africa itself, the audience over-indexes on Tattoos (2.07×), Desserts (2.09×), Netto Marken-Discount (1.5×), and Donation (3.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in Germany

See Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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