Africa Audience in Germany
Africa has an estimated audience of 4,223,561 people in Germany. 46.7% are female, 53.3% are male, average age 36.8. Top brand affinities: Gil Ofarim, Stradivarius, Snow White (Fables), Preacher (comics), Home Delivery.
Top brand affinities include Gil Ofarim, Stradivarius, Snow White (Fables), with strongest over-indexing on Gil Ofarim (1.71× the country average). Demographically, the Africa audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Africa fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 36.8 |
| Estimated audience size | 4,223,561 |
Audience persona
The typical Africa fan in Germany is balanced, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.71× | Music & Radio |
| Stradivarius | 1.66× | Shopping |
| Snow White (Fables) | 2.08× | Literature |
| Preacher (comics) | 5.85× | Literature |
| Home Delivery | 2.1× | Food & Beverages |
| Information sensitivity | 3.34× | Technology & Electronics |
| Gudrun Sjödén | 1.87× | Fashion & Accessoires |
| Hà Tĩnh | 7.72× | Travel & Leisure |
| Buying a House | 3.45× | Home & Garden |
| Euphonium | 5.98× | Music & Radio |
| Jaguar F-Pace | 3.4× | Cars & Mobility |
| Google Home | 2.9× | Technology & Electronics |
| Molly Hatchet | 6.5× | Music & Radio |
| Pro-Ject | 3.27× | Music & Radio |
| Therme Erding | 2.24× | Travel & Leisure |
| Newborn screening | 4.21× | Health |
| Nuts (film) | 2.05× | Movies & TV |
| Humans (TV series) | 2.34× | Movies & TV |
| Oktay Kaynarca | 3.23× | Movies & TV |
| Samanyolu Haber | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.32 |
| Travelling | THRILL | 1.24 |
| Patriotism | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.23 |
| DIY Mentality | THRILL | 1.12 |
| Mindfulness | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
See Africa audiences in other countries
More Continent audiences in Germany
- Europe (22,821,492)
- Asia (6,486,328)
- North America (3,728,075)
- South America (2,284,176)
- Oceania (1,573,187)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.