Asia Audience in Germany
Asia has an estimated audience of 6,486,328 people in Germany. 45.7% are female, 54.3% are male, average age 38.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Tagesschau, Satire, Transfermarkt, Vacations, Chongqing.
The average Asia fan in Germany is 38.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Tagesschau, Satire, Transfermarkt, with strongest over-indexing on Tagesschau (2.26× the country average). Demographically, the Asia audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Asia fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.9 |
| Estimated audience size | 6,486,328 |
Audience persona
The typical Asia fan in Germany is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,331,128 | 1.28× |
| Baden-Württemberg | 1,073,362 | 1.21× |
| Nordrhein-Westfalen | 1,072,452 | 0.76× |
| Hessen | 625,492 | 1.27× |
| Berlin | 592,718 | 2.04× |
| Niedersachsen | 459,727 | 0.73× |
| Sachsen | 334,013 | 1.05× |
| Rheinland-Pfalz | 305,507 | 0.94× |
| Hamburg | 215,528 | 1.47× |
| Schleswig-Holstein | 179,157 | 0.77× |
| Brandenburg | 167,970 | 0.83× |
| Sachsen-Anhalt | 117,963 | 0.7× |
| Thüringen | 108,465 | 0.66× |
| Mecklenburg-Vorpommern | 95,159 | 0.77× |
| Saarland | 52,488 | 0.66× |
| Bremen | 48,028 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.26× | Movies & TV |
| Satire | 4.69× | Literature |
| Transfermarkt | 2.47× | Sports |
| Vacations | 2.48× | Travel & Leisure |
| Chongqing | 16.11× | Travel & Leisure |
| Country rap | 4.74× | Music & Radio |
| Family | 1.64× | Kids & Family |
| Hygiene | 2.61× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Pillow | 3.63× | Home & Garden |
| Greece | 3.25× | Travel & Leisure |
| Self care | 2.59× | Health |
| German television comedy | 4.2× | Movies & TV |
| Western Union | 3.02× | Business & Career |
| Biology | 3.01× | Health |
| Hairstyle | 2.29× | Beauty & Wellness |
| Headphones | 3.97× | Technology & Electronics |
| German language | 1.97× | Politics & Society |
| Creative Commons | 3.29× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Tradition | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.14 |
| Travelling | THRILL | 1.1 |
| DIY Mentality | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
See Asia audiences in other countries
More Continent audiences in Germany
- Europe (22,821,492)
- Africa (4,223,561)
- North America (3,728,075)
- South America (2,284,176)
- Oceania (1,573,187)
Frequently asked questions
How many fans does Asia have in Germany?
Asia has an estimated audience of 6,486,328 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Asia fans?
45.7% of Asia fans are female, 54.3% are male, with an average age of 38.9 years.
Which brands do Asia fans like most?
Asia fans show strongest brand affinity for Tagesschau (2.26×), Satire (4.69×), and Transfermarkt (2.47×) over the country average.
Where do Asia fans live in Germany?
Asia fans in Germany are most concentrated in Bayern (reach 1,331,128), Baden-Württemberg (reach 1,073,362), and Nordrhein-Westfalen (reach 1,072,452). These three regions account for the largest share of the active audience.
What other brands do Asia fans also like?
Beyond Asia itself, the audience over-indexes on Satire (4.69×), Transfermarkt (2.47×), Vacations (2.48×), and Chongqing (16.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.