Asia Audience in Germany
A data profile of the people who buy, follow and care about Asia in Germany — modelled from more than twelve digital signal sources. Asia has an estimated audience of 6,486,328 people in Germany.
The average Asia fan in Germany is 38.9 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Taiwan, Nature, Tagesschau, with strongest over-indexing on Taiwan (8.58× the country average).
Demographically, the Asia audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Asia fan in Germany is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Taiwan.
At a glance
The key figures that characterise the Asia profile in Germany.
Search interest · 12-month trend
Demographics of Asia fans
45.7% are female, 54.3% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.9 |
| Estimated audience size | 6,486,328 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Asia audience comes from Germany.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
Geography
Where the Asia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~500K | 1.79× | |
| 02 | Hamburg | ~200K | 1.39× | |
| 03 | Bayern | ~1.5M | 1.23× | |
| 04 | Baden-Württemberg | ~1M | 1.16× | |
| 05 | Hessen | ~600K | 1.16× | |
| 06 | Sachsen | ~300K | 1.09× | |
| 07 | Rheinland-Pfalz | ~300K | 0.97× | |
| 08 | Bremen | ~50K | 0.95× | |
| 09 | Brandenburg | ~200K | 0.90× | |
| 10 | Mecklenburg-Vorpommern | ~100K | 0.88× | |
| 11 | Sachsen-Anhalt | ~100K | 0.82× | |
| 12 | Schleswig-Holstein | ~200K | 0.81× | |
| 13 | Nordrhein-Westfalen | ~1M | 0.80× | |
| 14 | Thüringen | ~100K | 0.80× | |
| 15 | Niedersachsen | ~500K | 0.79× | |
| 16 | Saarland | ~60K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Asia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taiwan | Travel & Leisure | 8.58× | ||
| 02 | Tibet | Travel & Leisure | 7.32× | ||
| 03 | Qatar | Travel & Leisure | 3.71× | ||
| 04 | Country rap | Music & Radio | 2.98× | ||
| 05 | Pillow | Home & Garden | 2.64× | ||
| 06 | Lodging | Travel & Leisure | 2.30× | ||
| 07 | Greece | Travel & Leisure | 2.24× | ||
| 08 | Biology | Health | 2.04× | ||
| 09 | Vacations | Travel & Leisure | 1.90× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.85× | ||
| 11 | Nature | Home & Garden | 1.81× | ||
| 12 | German language | Politics & Society | 1.72× | ||
| 13 | Desserts | Food & Beverages | 1.67× | ||
| 14 | Happiness | Health | 1.62× | ||
| 15 | Netto Marken-Discount | Shopping | 1.61× | ||
| 16 | Tagesschau | Movies & TV | 1.58× | ||
| 17 | Kitchen | Home & Garden | 1.58× | ||
| 18 | Kaufland | Shopping | 1.55× | ||
| 19 | Transfermarkt | Sports | 1.53× | ||
| 20 | Google Maps | Internet & Social Media | 1.51× |
Personality of the Asia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.55× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.93× |
Frequently asked questions
How many fans does Asia have in Germany?
Asia has an estimated audience of 6,486,328 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Asia fans?
45.7% of Asia fans are female, 54.3% are male, with an average age of 38.9 years.
Which brands do Asia fans like most?
Asia fans show strongest brand affinity for Taiwan (8.58×), Nature (1.81×), and Tagesschau (1.58×) over the country average.
Where do Asia fans live in Germany?
Asia fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Asia fans also like?
Beyond Asia itself, the audience over-indexes on Nature (1.81×), Tagesschau (1.58×), Netto Marken-Discount (1.61×), and Kaufland (1.55×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Continent audiences in Germany
- Europe (22,821,492)
- Africa (4,223,561)
- North America (3,728,075)
- South America (2,284,176)
- Oceania (1,573,187)
See Asia audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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