A data profile of the people who buy, follow and care about Asia in Brazil — modelled from more than twelve digital signal sources. Asia has an estimated audience of 3,929,222 people in Brazil.
Asia has an estimated audience of 3,929,222 people in Brazil. 54.2% are female, 45.8% are male, average age 39.3. Top brand affinities: Macau, Bryan Adams, Taiwan, MSN, Esporte Clube Bahia.
Top brand affinities include Macau, Bryan Adams, Taiwan, with strongest over-indexing on Macau (7.91× the country average).
Demographically, the Asia audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Asia fan in Brazil is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Macau.
The key figures that characterise the Asia profile in Brazil.
54.2% are female, 45.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.3 |
| Estimated audience size | 3,929,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Asia audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moby | Music & Radio | 13.40× | ||
| 02 | Bryan Adams | Music & Radio | 8.27× | ||
| 03 | Macau | Travel & Leisure | 7.91× | ||
| 04 | Kate Bush | Music & Radio | 7.04× | ||
| 05 | Taiwan | Travel & Leisure | 6.72× | ||
| 06 | Rod Stewart | Music & Radio | 5.24× | ||
| 07 | Marie Curie | Business & Career | 3.55× | ||
| 08 | United Nations | Politics & Society | 3.49× | ||
| 09 | Maria Bethânia | Music & Radio | 2.68× | ||
| 10 | Iberia (airline) | Travel & Leisure | 2.57× | ||
| 11 | Juliana Paes | Movies & TV | 2.56× | ||
| 12 | BTS | Music & Radio | 2.24× | ||
| 13 | Spanish language | Politics & Society | 2.24× | ||
| 14 | Bossa nova | Music & Radio | 2.14× | ||
| 15 | MSN | News | 2.11× | ||
| 16 | Esporte Clube Bahia | Sports | 1.77× | ||
| 17 | Lodging | Travel & Leisure | 1.75× | ||
| 18 | Wikipedia | Internet & Social Media | 1.73× | ||
| 19 | Public transport | Cars & Mobility | 1.71× | ||
| 20 | Michael Jackson | Music & Radio | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Travelling | THRILL | 1.42× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Mindfulness | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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