A data profile of the people who buy, follow and care about North America in Brazil — modelled from more than twelve digital signal sources. North America has an estimated audience of 5,835,785 people in Brazil.
North America has an estimated audience of 5,835,785 people in Brazil. 56.5% are female, 43.5% are male, average age 40.0. Top brand affinities: Canada, Instagram, Country music, Rock music, Coritiba Foot Ball Club.
Top brand affinities include Canada, Instagram, Country music, with strongest over-indexing on Canada (2.48× the country average).
Demographically, the North America audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical North America fan in Brazil is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the North America profile in Brazil.
56.5% are female, 43.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 40.0 |
| Estimated audience size | 5,835,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide North America audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canada | Travel & Leisure | 2.48× | ||
| 02 | Mexico | Travel & Leisure | 2.44× | ||
| 03 | Coritiba Foot Ball Club | Sports | 2.16× | ||
| 04 | Spanish language | Politics & Society | 2.15× | ||
| 05 | Bossa nova | Music & Radio | 1.98× | ||
| 06 | Centauro | Cars & Mobility | 1.90× | ||
| 07 | Lodging | Travel & Leisure | 1.86× | ||
| 08 | MSN | News | 1.84× | ||
| 09 | Dafiti | Fashion & Accessoires | 1.83× | ||
| 10 | New York City | Travel & Leisure | 1.78× | ||
| 11 | Rock music | Music & Radio | 1.70× | ||
| 12 | Country music | Music & Radio | 1.69× | ||
| 13 | Pop music | Music & Radio | 1.68× | ||
| 14 | Hip hop music | Music & Radio | 1.65× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | BTS | Music & Radio | 1.59× | ||
| 17 | Public transport | Cars & Mobility | 1.59× | ||
| 18 | Netshoes | Shopping | 1.53× | ||
| 19 | Michael Jackson | Music & Radio | 1.53× | ||
| 20 | Soul music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Individualism | JOY | 1.30× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.