A data profile of the people who buy, follow and care about North America in France — modelled from more than twelve digital signal sources. North America has an estimated audience of 3,986,006 people in France.
North America has an estimated audience of 3,986,006 people in France. 50.7% are female, 49.3% are male, average age 37.1. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Kitchen garden, Dentistry.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (220.18× the country average).
Demographically, the North America audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical North America fan in France is balanced, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the North America profile in France.
50.7% are female, 49.3% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 37.1 |
| Estimated audience size | 3,986,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide North America audience comes from France.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 220.18× | ||
| 02 | Selfridges | Shopping | 164.57× | ||
| 03 | Broadcasting of sports events | Movies & TV | 24.68× | ||
| 04 | Christmas Gift | Kids & Family | 23.99× | ||
| 05 | Christmas tree | Kids & Family | 20.03× | ||
| 06 | Dentistry | Business & Career | 17.69× | ||
| 07 | Kitchen garden | Home & Garden | 14.91× | ||
| 08 | Zoom lens | Technology & Electronics | 14.46× | ||
| 09 | Girl power | Politics & Society | 11.63× | ||
| 10 | New Testament | Politics & Society | 10.12× | ||
| 11 | Breast Cancer awareness | Health | 9.94× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 9.54× | ||
| 13 | Hormone | Health | 9.12× | ||
| 14 | Raincoat | Fashion & Accessoires | 8.87× | ||
| 15 | Red Sea | Travel & Leisure | 7.78× | ||
| 16 | Improvisation | Music & Radio | 7.42× | ||
| 17 | Sustainable products | Politics & Society | 6.78× | ||
| 18 | Canada | Travel & Leisure | 2.58× | ||
| 19 | Internet & Social Media | 1.66× | |||
| 20 | Real property | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.06× | |
| Spirituality | BALANCE | 1.30× | |
| Patriotism | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Indulgence | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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