North America Audience in Canada
North America has an estimated audience of 15,707,745 people in Canada. 51.0% are female, 49.0% are male, average age 42.5. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Innovation, Tabloid (newspaper format), Western Union, Tom Cruise.
The average North America fan in Canada is 42.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.8× the country average). Demographically, the North America audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of North America fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 42.5 |
| Estimated audience size | 15,707,745 |
Audience persona
The typical North America fan in Canada is balanced, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 8,339,595 | 1.27× |
| British Columbia | 2,759,795 | 1.17× |
| Alberta | 2,466,598 | 1.27× |
| Quebec | 1,774,029 | 0.47× |
| Manitoba | 700,643 | 1.19× |
| Saskatchewan | 558,560 | 1.12× |
| Nova Scotia | 474,664 | 1.01× |
| New Brunswick | 357,676 | 0.99× |
| Newfoundland and Labrador | 217,850 | 0.91× |
| Prince Edward Island | 59,580 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.8× | Home & Garden |
| Innovation | 1.73× | Business & Career |
| Tabloid (newspaper format) | 1.81× | Literature |
| Western Union | 1.63× | Business & Career |
| Tom Cruise | 1.92× | Movies & TV |
| Rail transport | 1.58× | Travel & Leisure |
| Virtual reality | 1.62× | Technology & Electronics |
| Non-alcoholic beverage | 1.97× | Food & Beverages |
| Hypermarket | 1.76× | Shopping |
| John Cena | 1.97× | Sports |
| Henry Cavill | 1.93× | Movies & TV |
| Bruce Willis | 1.52× | Movies & TV |
| Internet service provider | 1.75× | Technology & Electronics |
| Britney Spears | 1.51× | Music & Radio |
| Mineral water | 1.97× | Food & Beverages |
| Sports club | 1.51× | Sports |
| Bored Panda | 1.68× | Internet & Social Media |
| Air pollution | 1.61× | Health |
| Cappuccino | 1.57× | Food & Beverages |
| Emmy Award | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.42 |
| Individualism | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.36 |
| Indulgence | JOY | 1.35 |
| Tradition | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
See North America audiences in other countries
More Continent audiences in Canada
- Europe (4,132,595)
- Asia (4,108,984)
- Africa (3,108,342)
- South America (2,795,304)
- Oceania (2,232,855)
Frequently asked questions
How many fans does North America have in Canada?
North America has an estimated audience of 15,707,745 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of North America fans?
51.0% of North America fans are female, 49.0% are male, with an average age of 42.5 years.
Which brands do North America fans like most?
North America fans show strongest brand affinity for Real property (1.8×), Innovation (1.73×), and Tabloid (newspaper format) (1.81×) over the country average.
Where do North America fans live in Canada?
North America fans in Canada are most concentrated in Ontario (reach 8,339,595), British Columbia (reach 2,759,795), and Alberta (reach 2,466,598). These three regions account for the largest share of the active audience.
What other brands do North America fans also like?
Beyond North America itself, the audience over-indexes on Innovation (1.73×), Tabloid (newspaper format) (1.81×), Western Union (1.63×), and Tom Cruise (1.92×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.