A data profile of the people who buy, follow and care about North America in Canada — modelled from more than twelve digital signal sources. North America has an estimated audience of 15,707,745 people in Canada.
The average North America fan in Canada is 42.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.8× the country average).
Demographically, the North America audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical North America fan in Canada is balanced, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the North America profile in Canada.
51.0% are female, 49.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 42.5 |
| Estimated audience size | 15,707,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide North America audience comes from Canada.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
Where the North America audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~8.5M | 1.27× | |
| 02 | Alberta | ~2.5M | 1.27× | |
| 03 | Manitoba | ~700K | 1.19× | |
| 04 | British Columbia | ~3M | 1.17× | |
| 05 | Saskatchewan | ~600K | 1.12× | |
| 06 | Nova Scotia | ~500K | 1.01× | |
| 07 | New Brunswick | ~400K | 0.99× | |
| 08 | Newfoundland and Labrador | ~200K | 0.91× | |
| 09 | Prince Edward Island | ~60K | 0.77× | |
| 10 | Quebec | ~2M | 0.47× |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.97× | ||
| 02 | John Cena | Sports | 1.97× | ||
| 03 | Mineral water | Food & Beverages | 1.97× | ||
| 04 | Henry Cavill | Movies & TV | 1.93× | ||
| 05 | Tom Cruise | Movies & TV | 1.92× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.81× | ||
| 07 | Real property | Home & Garden | 1.80× | ||
| 08 | Vegas Golden Knights | Sports | 1.79× | ||
| 09 | Hypermarket | Shopping | 1.76× | ||
| 10 | Internet service provider | Technology & Electronics | 1.75× | ||
| 11 | Innovation | Business & Career | 1.73× | ||
| 12 | Bored Panda | Internet & Social Media | 1.68× | ||
| 13 | Western Union | Business & Career | 1.63× | ||
| 14 | Virtual reality | Technology & Electronics | 1.62× | ||
| 15 | Rail transport | Travel & Leisure | 1.58× | ||
| 16 | Ryan Gosling | Movies & TV | 1.57× | ||
| 17 | Carolina Hurricanes | Sports | 1.57× | ||
| 18 | Bruce Willis | Movies & TV | 1.52× | ||
| 19 | Britney Spears | Music & Radio | 1.51× | ||
| 20 | Sports club | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.42× | |
| Individualism | JOY | 1.37× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Pet Ownership | JOY | 0.89× |
North America has an estimated audience of 15,707,745 people in Canada, concentrated in Ontario and British Columbia.
51.0% of North America fans are female, 49.0% are male, with an average age of 42.5 years.
North America fans show strongest brand affinity for Real property (1.8×), Innovation (1.73×), and Tabloid (newspaper format) (1.81×) over the country average.
North America fans in Canada are most concentrated in Ontario (reach ~8.5M), British Columbia (reach ~3M), and Alberta (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond North America itself, the audience over-indexes on Innovation (1.73×), Tabloid (newspaper format) (1.81×), Tom Cruise (1.92×), and Western Union (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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