A data profile of the people who buy, follow and care about North America in India — modelled from more than twelve digital signal sources. North America has an estimated audience of 3,423,473 people in India.
North America has an estimated audience of 3,423,473 people in India. 23.1% are female, 76.9% are male, average age 32.4. Top brand affinities: truecaller, Slovenia, Instant messaging, Psychology, Monarchy.
Top brand affinities include truecaller, Slovenia, Instant messaging, with strongest over-indexing on truecaller (6.04× the country average).
Demographically, the North America audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical North America fan in India is more male, around 32.4 years old, with strong Career Orientation tendencies and a notable affinity for truecaller.
The key figures that characterise the North America profile in India.
23.1% are female, 76.9% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 32.4 |
| Estimated audience size | 3,423,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide North America audience comes from India.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slovenia | Travel & Leisure | 20.59× | ||
| 02 | truecaller | Internet & Social Media | 6.04× | ||
| 03 | Mongolia | Travel & Leisure | 4.90× | ||
| 04 | Monarchy | Politics & Society | 3.48× | ||
| 05 | Macau | Travel & Leisure | 3.28× | ||
| 06 | German language | Politics & Society | 3.22× | ||
| 07 | New Zealand | Travel & Leisure | 2.59× | ||
| 08 | Real property | Home & Garden | 2.29× | ||
| 09 | New York City | Travel & Leisure | 2.19× | ||
| 10 | Anthropology | Business & Career | 2.03× | ||
| 11 | Lodging | Travel & Leisure | 2.01× | ||
| 12 | Videography | Internet & Social Media | 1.93× | ||
| 13 | Young's | Food & Beverages | 1.89× | ||
| 14 | Singapore | Travel & Leisure | 1.84× | ||
| 15 | Instant messaging | Internet & Social Media | 1.78× | ||
| 16 | Wikipedia | Internet & Social Media | 1.73× | ||
| 17 | Volunteering | Politics & Society | 1.69× | ||
| 18 | Himalayas | Travel & Leisure | 1.60× | ||
| 19 | Canada | Travel & Leisure | 1.56× | ||
| 20 | Psychology | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Spirituality | BALANCE | 1.27× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Social Media Usage | JOY | 0.69× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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