A data profile of the people who buy, follow and care about North America in Norway — modelled from more than twelve digital signal sources. North America has an estimated audience of 750,008 people in Norway.
North America has an estimated audience of 750,008 people in Norway. 48.2% are female, 51.8% are male, average age 45.2. Top brand affinities: Hairstyle, Germany, Happiness, Dogs, Instant messaging.
Top brand affinities include Hairstyle, Germany, Happiness, with strongest over-indexing on Hairstyle (2.62× the country average).
Demographically, the North America audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical North America fan in Norway is balanced, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Hairstyle.
The key figures that characterise the North America profile in Norway.
48.2% are female, 51.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 45.2 |
| Estimated audience size | 750,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide North America audience comes from Norway.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpack | Fashion & Accessoires | 2.97× | ||
| 02 | Heat pump | Home & Garden | 2.84× | ||
| 03 | Germany | Travel & Leisure | 2.71× | ||
| 04 | Hairstyle | Beauty & Wellness | 2.62× | ||
| 05 | News magazine | News | 2.60× | ||
| 06 | Viral video | Internet & Social Media | 2.51× | ||
| 07 | Web conferencing | Technology & Electronics | 2.47× | ||
| 08 | Canada | Travel & Leisure | 2.47× | ||
| 09 | Instant messaging | Internet & Social Media | 2.26× | ||
| 10 | First-person shooter games | Games | 2.01× | ||
| 11 | Fiction books | Literature | 1.93× | ||
| 12 | Charity and causes | Business & Career | 1.85× | ||
| 13 | Meat | Food & Beverages | 1.83× | ||
| 14 | Modern architecture | Arts & Culture | 1.71× | ||
| 15 | Festival | Music & Radio | 1.63× | ||
| 16 | Happiness | Health | 1.62× | ||
| 17 | Hair products | Beauty & Wellness | 1.61× | ||
| 18 | Drum and bass | Music & Radio | 1.59× | ||
| 19 | Celebrity | Movies & TV | 1.56× | ||
| 20 | Dogs | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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