A data profile of the people who buy, follow and care about Hair products in Norway — modelled from more than twelve digital signal sources. Hair products has an estimated audience of 1,165,490 people in Norway.
Hair products has an estimated audience of 1,165,490 people in Norway. 69.5% are female, 30.5% are male, average age 44.9. Top brand affinities: IKEA, Google, Norsk Tipping, YouTube, Facebook.
Top brand affinities include IKEA, Google, Norsk Tipping, with strongest over-indexing on IKEA (1.82× the country average).
Demographically, the Hair products audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Hair products fan in Norway is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Hair products profile in Norway.
69.5% are female, 30.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.9 |
| Estimated audience size | 1,165,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Hair products audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Hair products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 3.10× | ||
| 02 | Dresses | Fashion & Accessoires | 2.23× | ||
| 03 | Gift | Shopping | 2.04× | ||
| 04 | Dogs | Pets & Animals | 1.93× | ||
| 05 | Shoes | Fashion & Accessoires | 1.90× | ||
| 06 | IKEA | Home & Garden | 1.82× | ||
| 07 | Child | Kids & Family | 1.82× | ||
| 08 | Internet & Social Media | 1.78× | |||
| 09 | Recipes | Food & Beverages | 1.74× | ||
| 10 | Internet & Social Media | 1.71× | |||
| 11 | Apartment | Business & Career | 1.69× | ||
| 12 | Culture | Literature | 1.67× | ||
| 13 | Internet & Social Media | 1.65× | |||
| 14 | Software | Technology & Electronics | 1.63× | ||
| 15 | Mobile phones | Technology & Electronics | 1.62× | ||
| 16 | Oslo | Travel & Leisure | 1.60× | ||
| 17 | Politics and social issues | Politics & Society | 1.60× | ||
| 18 | Norsk Tipping | Games | 1.58× | ||
| 19 | Norway | Travel & Leisure | 1.57× | ||
| 20 | YouTube | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Social Media Usage | JOY | 0.59× | |
| Patriotism | CONSERVATISM | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.27× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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