A data profile of the people who buy, follow and care about Gift in Norway — modelled from more than twelve digital signal sources. Gift has an estimated audience of 1,248,065 people in Norway.
Gift has an estimated audience of 1,248,065 people in Norway. 65.4% are female, 34.6% are male, average age 46.1. Top brand affinities: Google, Personal finance, Dogs, Shoes, Happiness.
Top brand affinities include Google, Personal finance, Dogs, with strongest over-indexing on Google (1.61× the country average).
Demographically, the Gift audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Gift fan in Norway is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Gift profile in Norway.
65.4% are female, 34.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 46.1 |
| Estimated audience size | 1,248,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Gift audience comes from Norway.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.55× | ||
| 02 | Charity and causes | Business & Career | 2.39× | ||
| 03 | Financial services | Business & Career | 2.31× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.26× | ||
| 05 | Instant messaging | Internet & Social Media | 2.19× | ||
| 06 | Hair products | Beauty & Wellness | 2.04× | ||
| 07 | Kindergarten | Kids & Family | 2.02× | ||
| 08 | Drop shipping | Shopping | 2.01× | ||
| 09 | Toys | Games | 2.00× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.98× | ||
| 11 | Happiness | Health | 1.89× | ||
| 12 | Dogs | Pets & Animals | 1.87× | ||
| 13 | Spas | Beauty & Wellness | 1.78× | ||
| 14 | Personal finance | Business & Career | 1.66× | ||
| 15 | TikTok | Internet & Social Media | 1.62× | ||
| 16 | Internet & Social Media | 1.61× | |||
| 17 | Shoes | Fashion & Accessoires | 1.61× | ||
| 18 | Video games | Games | 1.57× | ||
| 19 | Kitchen | Home & Garden | 1.55× | ||
| 20 | Education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Extroversion | THRILL | 1.63× | |
| Early Adopter Mentality | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| DIY Mentality | THRILL | 0.70× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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