A data profile of the people who buy, follow and care about Video games in Norway — modelled from more than twelve digital signal sources. Video games has an estimated audience of 1,349,384 people in Norway.
Video games has an estimated audience of 1,349,384 people in Norway. 40.9% are female, 59.1% are male, average age 42.1. Top brand affinities: Google, YouTube, Facebook, Games, Mobile phones.
Top brand affinities include Google, YouTube, Facebook, with strongest over-indexing on Google (1.69× the country average).
Demographically, the Video games audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Video games fan in Norway is more male, around 42.1 years old, with strong Social Media Usage tendencies and a notable affinity for Google.
The key figures that characterise the Video games profile in Norway.
40.9% are female, 59.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 42.1 |
| Estimated audience size | 1,349,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Video games audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Televisions | Technology & Electronics | 1.74× | ||
| 02 | Comedy movies | Movies & TV | 1.70× | ||
| 03 | Internet & Social Media | 1.69× | |||
| 04 | Mobile phones | Technology & Electronics | 1.69× | ||
| 05 | Magazines | Literature | 1.68× | ||
| 06 | TV | Movies & TV | 1.67× | ||
| 07 | Video | Movies & TV | 1.67× | ||
| 08 | Online newspaper | News | 1.66× | ||
| 09 | Software | Technology & Electronics | 1.65× | ||
| 10 | Games | Games | 1.62× | ||
| 11 | Crafts | Home & Garden | 1.61× | ||
| 12 | Internet & Social Media | 1.60× | |||
| 13 | Culture | Literature | 1.60× | ||
| 14 | Leisure | Travel & Leisure | 1.60× | ||
| 15 | Pop music | Music & Radio | 1.60× | ||
| 16 | Dogs | Pets & Animals | 1.59× | ||
| 17 | YouTube | Movies & TV | 1.58× | ||
| 18 | Social network | Internet & Social Media | 1.57× | ||
| 19 | Photograph | Technology & Electronics | 1.56× | ||
| 20 | Smartphones | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.24× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Travelling | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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