A data profile of the people who buy, follow and care about TV in Norway — modelled from more than twelve digital signal sources. TV has an estimated audience of 1,604,780 people in Norway.
TV has an estimated audience of 1,604,780 people in Norway. Top brand affinities: Google, Personal finance, Dogs, Video games, Happiness.
Top brand affinities include Google, Personal finance, Dogs, with strongest over-indexing on Google (1.72× the country average).
The typical TV fan in Norway shows strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the TV profile in Norway.
| Metric | Value |
|---|---|
| Estimated audience size | 1,604,780 |
of the worldwide TV audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Germany | Travel & Leisure | 2.16× | ||
| 02 | First-person shooter games | Games | 2.08× | ||
| 03 | Science fiction movies | Movies & TV | 2.03× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.92× | ||
| 05 | Instant messaging | Internet & Social Media | 1.88× | ||
| 06 | Online games | Games | 1.87× | ||
| 07 | Fiction books | Literature | 1.84× | ||
| 08 | Celebrity | Movies & TV | 1.79× | ||
| 09 | Internet & Social Media | 1.72× | |||
| 10 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 11 | Hair products | Beauty & Wellness | 1.69× | ||
| 12 | Video games | Games | 1.67× | ||
| 13 | Electronics | Technology & Electronics | 1.67× | ||
| 14 | Happiness | Health | 1.64× | ||
| 15 | Festival | Music & Radio | 1.61× | ||
| 16 | Dogs | Pets & Animals | 1.58× | ||
| 17 | Cruises | Travel & Leisure | 1.54× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.53× | ||
| 19 | Personal finance | Business & Career | 1.50× | ||
| 20 | Higher education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Extroversion | THRILL | 1.39× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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